A simplified understanding of how Traditional and Digital PR can work together.
This presentation touches on:
- What Digital PR is
- How it works
- How it can benefit your brand
3. Digital PR July 24, 2019July 24, 2019 3
Digital PR is all about
combining traditional PR
with content marketing, social media and search
Search
Content Marketing Social Media
Traditional PR
4. July 24, 2019Digital PR
PR has changed
massively.It isn't just about media relations and churning out press releases like it used
to be.
5. Digital PR July 24, 2019
Digital PR and traditional PR share
one goal in common:
To help improve a client’s reputation and increase their visibility
6. Digital PR July 24, 2019
We still prize earned media stories and work to create
branded content. But the most
frequent targets are
digital media
outletswith high domain authority
11. Digital PR July 24, 2019
Today's PR doesn't allow for silos
SEO and Content
A. Take content further
through SEO
B.
SEO is a a marketing
function that should cross
into all PR activity
C.
SEO is having an impact by
virtue of what you are
publishing online
Integrate Search Keywords into writing
12. Digital PR July 15, 2019
How Digital PR can benefit
your brand
13. Digital PR July 24, 2019
Digital
PR benefits
Boost website
traffic
Improve
search engine
optimization
Establish you
as an
authority
Generate
leads and
sales
Improve your
brand image
14. July 24, 2019Digital PR
The difference
between Marketing
and Digital PR
July 24, 2019Digital PR
18. Digital PR July 24, 2019
Be
curious
Learn, learn, learn. It's never been more
important to ALWAYS continue learning.
Fresh skills are critical to success as a
marketing or public relations professional