This document profiles an audience for an exercise product or service. The target demographic is 16-20 year old males or females who may be in education or work. Psychographically, they find exercise difficult and unenjoyable, want benefits from exercise, and may need to exercise more and eat healthier. They are classified as Aspirers or Explorers with a social grade of E or D. They like exercising, sugary drinks, and colorful ads but dislike healthy lifestyles.

1. Audience Profile
Demographics
Age group: 16-20
Gender: Male or Female
Could be in education/work
Psychographics
 Can find exercising difficult
 Cannot find enjoyment in happiness
 Wants to be benefited whilst exercising
 Might need to exercise more
 May need to eat healthier
 Aspirers or Explorers
 Social grade E/D
Likes/Dislikes
 Likes: Exercising, sugary drinks, colours in a tv advert
 Dislikes: Healthy lifestyle