Dustin Hartzler is a full-time WordPress developer and podcaster who discusses the benefits of podcasting. He outlines the setup process, including necessary equipment for beginners, intermediates, and serious podcasters. The step-by-step workflow to create a new podcast episode involves preparing, recording audio/video, editing and converting the file, tagging it, uploading it to a host, creating a blog post with show notes, and publishing. Consistency is key through regular content creation and scheduling topics in advance.

1. PodcastingandWordPress
Dustin Hartzler (@DustinHartzler)
Twitter Hashtag: #WCNC

2. AboutMe
✓ My Name is Dustin Hartzler
✓ Full-time WordPress developer and podcaster
✓ My success of becoming a website developer has come from my
podcast

3. FreeDownload
✓ http://YourWebsiteEngineer.com/wcnc

4. AREYOUREADY?

5. Overview
✓ What are the Benefits
✓ The Set Up
✓ Necessary Equipment
✓ Step-by-Step Workflow to Create a New Episode

6. WhatisaPodcast?
✓ A podcast is a series of digital media files (either audio or video) that
are released in episode and usually delivered through web syndication
feeds

7. Podcastingisoneofthehottestthingsinsocialmedia

8. BenefitsofPodcasting
✓ Podcasting is one of the most intimate connection to your audience.
Hearing your voice builds rapport
✓ Creating the content is easy
✓ Audio is available 24 hours a day

9. “IfeellikeIknowyou”

10. BenefitsofPodcasting
✓ Millions of people commute to work
✓ Easy to consume
✓ Much easier to become an “expert” in iTunes

11. 420MillionActiveBlogsvs250,000Podcasts

12. BenefitsofPodcasting
✓ It’s easy to determine you are a thought leader
✓ Attract new followers
✓ Podcasting helps you to improve your speaking skills

13. Peoplecanagreetohaveyousendyourmessage

14. DoYouReadTweets?

15. DoYouReadBlogs?

16. ConvincedYettoStartaPodcast?

17. Exposure
✓ Discoverability
✓ Stickability
✓ Sharability

18. Discoverability
✓ SEO
✓ Artwork
✓ Related Shows
✓ Rankings

19. SEO
✓ iTunes is a search engine
✓ Need a great title
✓ WordPress Resource:Your Website Engineer

20. Artwork

21. RelatedShows

22. Rankings
✓ New and Noteworthy
✓ What’s Hot

23. Stickability
✓ Sound quality
✓ Too much fluff
✓ Valuable content
✓ Actionable tips
✓ Social Proof
✓ Keep engage during the show (pause, repeat yourself, voice volumes)

24. Sharability
✓ Create something worth sharing
✓ Make it easy to share

25. Overview
✓ What are the Benefits
✓ The Set Up

26. AdditionalHostingPackage
✓ Online storage for all your digital
content
✓ libsyn.com
✓ Starts at $5/mo. for 50mb of
content

27. ConfigureRSS
✓ RSS stands for Really Simple Syndication
✓ It’s a powerful feature built into WordPress
✓ http://YourWebsiteName.com/feed

28. ConfigureRSS
And More!

29. ConfigureRSS

30. SubmittoPodcastDirectories

31. SubmittoPodcastDirectories

32. SubmittoPodcastDirectories
✓ Blackberry - http://rimpodcast.quickplay.ca/rimpodcasting/
✓ Zune Podcast Directory - Email podcasts@microsoft.com
✓ Stitcher - http://www.stitcher.com/contentProviders.php
✓ And More!

33. InstallPowerPressPlugin
✓ Blubrry PowerPress brings the essential features for podcasting to
WordPress including full iTunes support, web audio/video media
players and more.
✓ http://wordpress.org/extend/plugins/powerpress/

34. Overview
✓ What are the Benefits
✓ The Set Up
✓ Necessary Equipment

35. Beginners
Phone Headset Mic Computer
OR

36. Intermediate
Microphone Mixer
Computer
Audio Input
Skype, Music, etc.
Listen to the Mix
Headphones
Record

37. SeriousPodcaster
Microphone Mixer
Computer
Audio Input
Skype, Music, etc.
Listen to the Mix
Headphones
Record

38. Overview
✓ What are the Benefits
✓ The Set Up
✓ Necessary Equipment
✓ Step-by-Step Workflow to Create a New Podcast

39. Step#1
✓ Prepare for show

40. Step#2
✓ Record Audio (or video)

41. Step#2
Phone Digital Recorder Computer Software

42. Step#3
✓ Edit File (if necessary)
✓ Convert to .mp3

43. Step#4
Computer Software

44. Step#4
✓ Tag media file

45. Step#4
✓ ID3 Editor
✓ pa-software.com

46. Step#5
✓ Upload to 3rd Party Host
✓ You will get a direct link to your episode

47. Step#6
✓ Create a new blog post (show notes)

48. Step#7
✓ Add audio URL to
PowerPress Plugin

49. Step#8
✓ Publish Blog Post

50. KeysforConsistency
✓ Schedule regular content creation times
✓ Make creation a habit
✓ Schedule topics ahead of time
✓ Have a template for your show

51. Thankyou!
✓ For more free WordPress information:
✓ Listen toYour Website Engineer Podcast
✓ Go toYourWebsiteEngineer.com
✓ What do you want to learn?
Email: Dustin@YourWebsiteEngineer.com

52. AnyQuestions?