Personal Brand

1. PERSONAL BRAND EXPLORATION
Durand Torrence
Project & Portfolio I: Week 3
October 20, 2019

2. The youngest of three siblings, Durand
Torrence was born and raised in Atlanta,
Georgia, which shaped his work ethic and
character. He’s in insurance sales where he
gained his passions for data analytics and
dreams of managing events and sales
within the hospitality industry. Durand is
currently enrolled in the Entertainment
Business program at Full Sail University
where he’s focused on developing
analytical marketing skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sales Coordinator
• Marketing Coordinator
• Sales Manager
The Gut Next Door Archetype -
producing results with a more
personable interaction. Being
able to use learned traits and
my character to achieve goals
and task.
Entertainment Business Management

4. • DEMOGRAPHICS: 55%
Female, 35-45 years old, Mostly
White, Single, College
Educated, Located
predominantly in the United
States.
• PSYCHOGRAPHICS: Adheres
to schedules, highly organized.
Enjoys social life and events
just as much as their career
goals and life aspirations.
• IDEAL AUDIENCE
MEMBERS: Melissa Sollid,
Senior Recruiter (Marriott),
Pedro Ibarra, Management &
Leadership Recruiter(Marriott)
Recruiters at Marriott, Hilton and InterContinential Hotels
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at
Marriott.
‣Connect with 10 Marriott team members
on LinkedIn by July 31, 2021.
Mid Term: (2026)
• Lead a successful property in sales company
wide.
‣Increase property sales by 10% each year
by December 31, 2026.
Long Term: (2041)
• Establish a strong international reputation for
property sales.
‣Lead multiple properties with multiple
years over profit by December 31, 2041.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Excel 80%
Marketing 55%
Data Analytics 70%
Public Speaking 55%
SOFTHARD
Marriott Inventory 10%
Marriott Software 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I help clients realize their dreams and
turn their dreams into memories .
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years in insurance sales
Education:
• GA Insurance License
• Entertainment Business, B.S., Full Sail University (Exp. 2021)
Awards:
• State Farm CCC Sales Top Sales for
the quarter.

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience
on profile; assumed to still be in
school
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would
allude to well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Fullie Salen
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive
on social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 2 year social media marketing for
cattle feed retail store
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with two content pieces, no
articles published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience,
1 year as a marketing manager at
PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions
company for over 3 years with respectable
clientele
• Entrepreneurship - Real estate company for
nearly 6 years; could be distracting attention from
PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet
customized, polished headshot, detailed profile
summaries, two recommendations, notable
volunteer work, URL not yet customized,
premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year social media marketing for
cattle feed retail store
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with two content pieces, no
articles published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
Renewing integrity and positive work
attitude , something that is missing in
most industries .
DURAND “THE MAN” TORRENCE
Durand earned the
nickname “The Man” from
college cheer where he was
often busy with Captain
duties.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Global Rodeo Conference
‣ June 19 - 21 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Annual Silver Spurs Rodeo
‣ May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed
Stories”; 15 min. episodes telling personal stories of
rodeo stars; 1 episode per week; host and syndicate
through Libsyn
• Primary Tools: FB and Instagram - promote podcast
through 30 sec. promo videos; LinkedIn - network with
industry pros and publish monthly articles highlighting
some of the podcast stories
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase rodeo marketing
knowledge and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking someone in senior-level management to
assist in my growth and future endeavors.
Expected by July 2021
Formal Education
• Complete Entertainment Business, B.S. by
expected graduation date in 2021
Technical Skills
• WordPress 5 Essential Training - Lynda.com,
October 2019
• Excel- Lynda.com, September 2019
Soft Skills

14. Durand Torrence
You know must candidates would start by
saying how they can make the company better with all
the formal education they have received. But, I would just like to let
you know about my continuing of education to constantly better
myself which allows me too consistently be better for my role.
“

15. REFERENCES
Ibarra, P. (n.d.). Retrieved October 20, 2019,
from https://www.linkedin.com/in/pedroibarra1/.
Solid, M. (n.d.). Retrieved October 20, 2019, from
https://www.linkedin.com/in/melissa-
sollid-8823a84/.
Marriott . (n.d.). Retrieved October 20, 2019,
from https://jobs.marriott.com/marriott/jobs/
19133473?lang=en-us.
ONET Online. (2019, October 15). Summary
Report for: 11-2022.00 - Sales Managers.
Retrieved October 20, 2019, from https://
www.onetonline.org/link/summary/11-2022.00.