1. As delicate as butterfly wings... the average person smells 10’000 aromas a day

2. sensory marketing ... is marketing that engages the consumers’ senses and affects their behaviors

3. sensory marketing hear feel see smell taste 5d-experience

4. sensory marketing the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products

5. interests aromas emotions smell perfume scent associations observe remember feelings state of mind stronger unconscious the memory memories sense of smell train memory anosm intenser impulse

6. target group elderly in a rest-home

7. focus on memories sense of smell scent state of mind the memory unaware train memory fear

8. facts - problems °Fear is one of the most powerful emotions. °Aging produces physical changes throughout the body. °The sense of smell tends to diminish.

9. case: scent air - fear

10. facts - problems ° Bad smells can cause depressions. ° Memories help maintaining the mental status. ° Elderly have less appetite and are less vital.

11. scent scent stimulates cognition, memory and the production of experience

12. research question How can scents have a positive effect on the state of mind of elderly people?

13. research question ° What are their exact fears? ° Could it have an effect on their mental state?

14. methods ° Interview - elderly - staff ° Culture probes/experiments

15. planning 1.Contact rest-home / company (scents) 2. Preparations + implementation methods 3. Co-design okt-nov dec-jan 4. co-design 5. prototyping feb-apr ... - jun 6. prototyping 7. paper

16. design? The Wake N’ Bacon