Helpful hints for public relations and marketing professionals.

1. Trade Tips: Six Best Practices for
Distributing Press Releases
Helpful hints for public relations
and marketing professionals.
By Ronald Simms Jr.
Press releases remain an effective tool for
sharing information with the media.

2. These six practices will help you maximize the
impact of your releases.
Press Releases

3. More isn’t always better1
Limit your press
releases to one or two
per month
Distribute a limited
number of engaging
releases, quality over
quantity
Sharing vs. Over-sharing

4. Know your audience2
Distribute your release to
national outlets
Reach out to local
channels if your release is
focused on local content
Maximize the impact of your release

5. Integrate multimedia3
Include a brief description
with multimedia
Add hyperlinks to deepen
user engagement
Make releases memorable & engaging

6. Create a buzz4
Take advantage of social media
Utilize sites like
Facebook, LinkedIn,
Google+, Twitter, etc.
to increase online
visibility and
engagement

7. Take advantage of SEO5
Utilize keyword
analyzers to grade a
release’s search
engine ranking
potential
Consider suggestions
on how to improve your
content for optimal
visibility
Optimize your release’s content

8. Use reports to your advantage6
Read newswire
reports
Make data-driven
decisions for future
communications
efforts
Analyze your results

9. This presentation was adapted from our blog, Voice Matters.
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the
beginning, McKinney passionately and skillfully practices public relations
with a conscience for local, national and international organizations.
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