Venture Lab 2012

1. Puppalicious Treats
Canine heaven delivered!

2. The Owner’s Market
• ~13,000 Dog Owners in The Woodlands
• ~1,000,000 Dog Owners in Houston
• 1% Market Penetration in Houston Metro
• 150,000 Gross per month @ 15.00 each

3. The Bakeries
• We identified 3 Bakeries in the Houston Metro
• 2 were focused on baking alone and are
clearly interested in increasing the market

4. Market Stage
• A few specialty stores serving a small market
• Vast numbers of untapped buyers
• Early Adopter Stage

5. The Customer
• A single professional woman with
– Not much time
– Disposable income
– Pet she loves
– Worries about pet happiness

6. The Proposition
• For the dog owner: variety, quality, and
convenience
– Potential for other items; food, toys, medication
• For the bakeries: new channels of promotion
– Potential for distribution business

7. Customer Acquisition
• Word of Mouth
• Facebook, LinkedIn, other social media
• Gifts from non-owners to owners
• Breed rescue societies
• Veterinarians
• Animal Shelters
• Dog events

8. Logistic Details
• UPS offers one day delivery to our major
markets within Texas
• Treats are delicate – vacuum formed
presentation
• Boxes could be perfumed with bacon essence