LinkedIn is commonly used for job hunting, marketing, and recruiting. Most people use it to find potential employers or employees, and many have generated business through their LinkedIn profiles. The document provides tips for optimizing a LinkedIn profile such as adding a professional photo, writing a strong summary, and obtaining recommendations. It also discusses using LinkedIn for job searching, engaging with companies on social media, and getting more out of the platform through events, groups, and status updates.

1. American Student
Assistance
Nancy L. Dube, Principal
Dube Consulting
http://www.linkedin.com/in/nancyldube
1

2. 2
All rights reserved - Dube Consulting 2013

3. 3
What Are the Major Reasons
People Use LinkedIn?
of people use
LinkedIn for marketing
have generated business with it
41% 70%
of people use
LinkedIn for job-hunting
to find potential employers
80%
of people use
LinkedIn for recruiting
as a primary tool to find employees
All rights reserved - Dube Consulting 2013

4. Overview
 Optimize your profile
 Keywords
 Identify and Leverage Connections
 Recommendations
 Job Search Tools
4
All rights reserved - Dube Consulting 2013

5. 5
How Can You Make a LinkedIn
Profile More Powerful?
1. Add some polish and spark.
2. Add a professional photograph.
3. Upgrade the summary.
4. Give specifics.
5. Add statistics and solutions to problems.
6. Obtain current, enthusiastic recommendations
7. Add content that is relevant to your background, experience,
and your career goals.
All rights reserved - Dube Consulting 2013

6. Secrets for Getting to the Top of
LinkedIn’s Search Results?
6
Generate a list of keywords:
Google Adwords
https://adwords.google.com/select.key
wordtoolexernal
Wordle
http://www.wordle.net/
Optimize your profile to 100%.

7. 1st-degree --
Connections are two
LinkedIn members in
which one has accepted
the other's invitation to
connect.
2nd-degree -- People
who are connected to
your 1st-degree
connections.
3rd-degree -- People who
are connected to your
2nd-degree connections.
Fellow members of your
LinkedIn Groups -- These
people are considered
part of your network
because you're members
of the same group.
Out of Network --
LinkedIn members who
fall outside of the
categories listed above.
7
Understanding LinkedIn Connection
All rights reserved - Dube Consulting 2013

8. 8
Ask for Recommendations
All rights reserved - Dube Consulting 2013

9. 9
1. Contact members who are in your 2nd or 3rd degree
network.
2. Locate the member's profile.
3. "Get introduced through a connection" on the right side
of the profile.
a. If only one person can make the introduction, the
Request an Introduction page will appear. Move your
cursor over the arrow next to the Send InMail button
and click Get introduced.
b. If more than one person can make the introduction,
you may choose who you want to make the
introduction.
Request an Introduction
All rights reserved - Dube Consulting 2013

10. 10
4. Enter a subject for your message.
Write a message to the person who will introduce you and
be clear about why you're asking for an introduction. This
message may eventually be seen by the person you want
to be introduced to. Click Send Request.
5. If the member isn't within your network, you might be
able to click the Send InMail link to contact them. Also, if
the member is in a shared group with you, you can send a
message to them directly.
Introduction (Con’t)
All rights reserved - Dube Consulting 2013

11. 11
Searching for a Job
All rights reserved - Dube Consulting 2013

12. 12
Social Media Protocol
How You Engage – Before you begin engaging with
your desired place of employment online, ask yourself
these questions:
What first impressions are you making with the
company?
Are you posting possibly inappropriate comments on
their pages?
Are you engaging with them too often?
Are you contributing to the conversation or simply
posting to be seen?
Are you building a real relationship with the brand or
simply begging to be hired?
All rights reserved - Dube Consulting 2013

13. 13
Do:
• Follow up online after applying
• Connect with the company’s social assets
• Engage appropriately on topics that interest you
• Build a real relationship with that company
Don’t:
• Connect with that company’s individual employee’s social accounts
• Overstay your welcome
• Become a pest
• Disrespect the company’s social pages
All rights reserved - Dube Consulting 2013

14. 14
What Are Some Tips for Getting More
Out of LinkedIn?
1. Find out about events that others are attending.
2. Start a group to generate more
contacts
3. Do status updates, share your
knowledge, and provide tips
4. Link your profile to Facebook
5. Prepare for encounters with another person
(at a meeting or convention, for example) by
doing a “People” search on LinkedIn
6. Use Linked via mobile phone
All rights reserved - Dube Consulting 2013

15. 15
All rights reserved - Dube Consulting 2013