Today there are more than 2.5 billion consumers over 40 years of age, and this number is growing year over year. Today’s consumers want to expand their healthy living years, want to stay active and lead healthier lifestyles. As concerns in areas such as digestive health, weight management and heart health intensify, consumers are actively seeking foods that can provide them energy and vitality while improving the nutrient content of their diets. To learn more, sign up for our webinar here: http://www.dupont.com/industries/food-and-beverage/healthier-food/articles/healthy-living-webinar.html

1. HEALTHY LIVING
Demystifying the needs of aging consumers
+
Opportunity
in the healthy living market
? Which consumers within the healthy
living market are highly attractive to
companies marketing to the health
& wellness market?
The Practical & Proactive Segment
36%
More than 2.5 billion
consumers over 40 years old
globally and growing
60 is the new 40
Aging consumers
want to increase
their “healthy
living” span
=
82%
Female
18%
Male
Who are the Practical & Proactive?
58% 58%
over 40
$ $ $
36%
over 50
1$ Trillion
market by 2018
How do the Practical & Proactive behave?
Early adopters who are willing
to try new things
Physically active and want
to stay that way
Want to learn more?
Sign up for our webinar and find out how we can
help you target the Practical & Proactive segment?
Sign up for our webinar
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