1. India’s Largest Newspaper Group
13 States, 66 Editions and 4 Languages.
Size: W - 8.2” x H - 5.8”

2. TO BE THE LARGEST
AND MOST ADMIRED MEDIA BRAND,
ENABLING SOCIO-ECONOMIC CHANGE
Spread across 13 states with 66 editions in 4 languages,
Dainik Bhaskar Group is respected for its ethics and innovation,
making the newspapers credible and content-rich.

3. Jammu
Himachal
Pradesh
Chandigarh
Punjab
Uttarakhand
Haryana
Delhi
Rajasthan
Gujarat
Madhya Pradesh
Jharkhand
Maharashtra
13 STATES
66 EDITIONS
4 LANGUAGES
Map not to scale
Size: W - 8.2” x H - 5.8”

4. Size: W - 8.2” x H - 5.8”

5. DAINIK BHASKAR GROUP’S
SUCCESS IS A RESULT OF FINE
CONTENT, UNBIASED NEWS,
CONSTANT READER INTERACTION
AND FEEDBACK.

6. India’s Largest Newspaper Group
197
193
172
163
98
AIR figs (lakhs)
Dainik Bhaskar
Group
Source: IRS 12 Q4
Dainik Jagran
Group
TOI
Group
HT Media
Group
Malayala
Manorama

7. What makes Dainik Bhaskar
connect with readers
Highlights positive values that
have driven India’s growth
and aspirations.
Unbiased courageous
journalism.
Inclusively working in
coverage areas to bring about
socio-economic change.
Size: W - 8.2” x H - 5.8”

8. Dainik Bhaskar:
ahead of the curve
• Published in 36 editions & 159 sub-editions
• Adapted to the colloquial tastes and needs
of each market
• Continuous reader feedback through
reader panels and in-house surveys
• Constant reader-centric improvements
keep it ahead of time
Size: W - 8.2” x H - 5.8”

9. Dainik Bhaskar
keeps the reader ahead
KBA
machine
The KBA machine prints
85,000 copies per hour
which enhances the reading
and visual experience by
printing sharper and crisper
images as well as text.
Size: W - 8.2” x H - 5.8”
Content
syndication
from the
world’s best
Relevant content from
leading magazines is
shared with the readers,
giving them an edge
over the rest.
An army
of 3,700
journalists
Wider coverage with a
network of journalists across
the country, allowing a far
deeper understanding.

10. Dainik Bhaskar is the preferred
newspaper of urban India
95.61
85.45
74.16
60.19
45.32
AIR figs (lakhs)
Dainik Bhaskar
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”
Dainik Jagran
The Times
of India
Hindustan
Times
Daily Thanthi

11. MADHYA PRADESH
Population: 7.25 crore
Urban population: 2.00 crore (27.63%)
Rural population: 5.25 crore (72.37%)
City population
Bhopal: 23.68 lakhs
Indore: 32.72 lakhs
Jabalpur: 10.54 lakhs
Gwalior: 20.30 lakhs
Literacy: 70.60%
GSDP: USD 65.7 billion
Source: Census 2011/Ibef.org
CMIE (GSDP at current prices, 2011-12)
Map not to scale

12. MADHYA PRADESH
Dainik Bhaskar - 36.98 lakh readers
Dainik Bhaskar - the preferred
newspaper in Madhya Pradesh
Patrika
Nai Duniya+Nav Dunia
Dainik Jagran
Raj Express
Hari Bhoomi
18.44
13.59
3.93
3.58
1.86
AIR figs (lakhs)
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”

13. MADHYA PRADESH
92%
more SEC A readers in Bhopal
87%
more SEC A readers in Indore
People with
high spending
power read
Dainik Bhaskar
2.73
155%
more SEC A readers in Gwalior
Source: IRS 12 Q4 AIR
Size: W - 8.2” x H - 5.8”
lakh
more SEC AB readers
than 5 other newspapers
put together

14. MADHYA PRADESH
Dainik Bhaskar has
26.8 lakh
people read only
Dainik Bhaskar
Source: IRS 12 Q4 AIR
72%
sole readers in
Madhya Pradesh

15. MADHYA PRADESH
Dainik Bhaskar:
The choice of young adults
13.02 lakh
readers
in the 20-35 age group
Source: IRS 12 Q4 AIR
Size: W - 8.2” x H - 5.8”

16. MADHYA PRADESH
9.73
The affluent readers
of Madhya Pradesh
prefer Dainik Bhaskar
4.13
3.26
0.65
0.54
0.42
0.24
AIR figs (lakhs) MHI Rs. 10,001+
Dainik
Bhaskar
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”
Patrika
Nai
Duniya
+
Nav
Dunia
Dainik
Jagran
Raj
Hari
Express Bhoomi
Nava
Bharat

17. CHHATTISGARH
Population: 2.55 crore
Urban population: 0.59 crore (23.24%)
Rural population: 1.96 crore (76.76%)
City population
Bilaspur: 26.62 lakhs
Raipur: 40.62 lakhs
Bhilai: 6.25 lakhs
Jagdalpur: 1.25 lakhs
Literacy: 71%
GSDP: USD 28.2 billion
Source: Census 2011/Ibef.org
CMIE (GSDP at current prices, 2011-12)
Size: W - 8.2” x H - 5.8”
Map not to scale

18. CHHATTISGARH
Readers in Chhattisgarh
prefer Dainik Bhaskar
8.99 Dainik Bhaskar
8.95 Hari Bhoomi
6.17 Nava Bharat
Source: IRS 12 Q4
AIR figs (lakhs)

19. CHHATTISGARH
Dainik Bhaskar:
The choice of SEC AB
Nava Bharat
1.27
Hari Bhoomi
1.93
Dainik Bhaskar
2.03
AIR figs (lakhs)
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”

20. CHHATTISGARH
Dainik
Bhaskar
Hari
Bhoomi
Nava Bharat
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”
1.36
1.27
0.94
Dainik Bhaskar
has more learned
readers
AIR figs (lakhs) urban Chhattisgarh, graduate and above

21. CHHATTISGARH
Two-thirds of
Dainik Bhaskar
readers do not
read any other
newspaper
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”
Dainik Bhaskar has
66%
sole readers in
Chhattisgarh

22. CHHATTISGARH
The young adults of Chhattisgarh
prefer Dainik Bhaskar
4.55 lakh
readers
in the 20-35 age group
Source: IRS 12 Q4 AIR

23. CHHATTISGARH
The affluent readers
of Chhattisgarh prefer
Dainik Bhaskar
1.38
1.03
0.79
0.51
0.39
AIR figs (lakhs) MHI Rs. 10,001+
Dainik
Bhaskar
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”
Hari
Bhoomi
Nava
Bharat
Nai
Duniya
Patrika

24. Size: W - 8.2” x H - 5.8”

25. RAJASTHAN
Population: 6.86 crore
Urban population: 1.70 crore (24.87%)
Rural population: 5.16 crore (75.13%)
City population
Jaipur: 66.26 lakhs
Jodhpur: 36.87 lakhs
Kota: 19.51 lakhs
Bikaner: 23.63 lakhs
Literacy: 67.06%
GSDP: USD 76.8 billion
Source: Census 2011/Ibef.org
CMIE (GSDP at current prices, 2011-12)
Size: W - 8.2” x H - 5.8”
Map not to scale

26. RAJASTHAN
The most preferred newspaper
of urban readers
57% of Dainik Bhaskar readers
belong to urban Rajasthan
Dainik Bhaskar
Rajasthan Patrika
35.29
32.98
AIR figs (lakhs)
Source: IRS 12 Q4

27. RAJASTHAN
The only non-metro Hindi newspaper
with 10 lakh + readers in a city
10,00,000+
A 30% lead over
Rajasthan Patrika
Source: IRS 12 Q4 AIR

28. RAJASTHAN
Dainik Bhaskar has
1.9 lakh more readers in the
top 4 cities of Rajasthan
16.79 Dainik Bhaskar
14.89 Rajasthan Patrika
AIR figs (lakhs)
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”
Jaipur
Jodhpur
Kota
Bikaner

29. RAJASTHAN
36 lakh
Dainik Bhaskar
readers do not
read any other
newspaper
Source: IRS 12 Q4 AIR
Size: W - 8.2” x H - 5.8”
Dainik Bhaskar has
58%
sole readers in
Rajasthan

30. Size: W - 8.2” x H - 5.8”

31. CHANDIGARH,
PUNJAB & HARYANA
Dainik Bhaskar
Amritsar
Dainik Bhaskar &
Business Bhaskar
Dainik Bhaskar &
Business Bhaskar
Jalandhar
Dainik Bhaskar
Ludhiana
Dainik Bhaskar
Bathinda
Punjab
Chandigarh
Panipat
Dainik Bhaskar &
Business Bhaskar
Dainik Bhaskar
Hisar
Haryana
Faridabad
Delhi
Dainik Bhaskar &
Business Bhaskar
Dainik Bhaskar
Map not to scale

32. CHANDIGARH, PUNJAB & HARYANA
61% more SEC-A readers in
Chandigarh, Punjab and Haryana
Dainik Jagran
Punjab Kesari
Dainik Bhaskar
2.89
3.06
4.93
AIR figs (lakhs)
Source: IRS 12 Q4

33. CHANDIGARH, PUNJAB & HARYANA
The young adults of
Chandigarh, Punjab & Haryana
prefer Dainik Bhaskar
8.83 lakh
readers
in the 20-35 age group
Source: IRS 12 Q4 AIR
Size: W - 8.2” x H - 5.8”

34. CHANDIGARH, PUNJAB & HARYANA
7.93
6.36
6.07
The affluent readers
of Chandigarh,
Punjab & Haryana
prefer Dainik Bhaskar
1.03
AIR figs (lakhs) MHI Rs. 10,001+
Dainik
Bhaskar
Punjab
Kesari
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”
Dainik
Jagran
Amar
Ujala

35. HARYANA
Population: 2.54 crore
Urban population: 0.88 crore (34.88%)
Rural population: 1.65 crore (65.12%)
City population
Panipat: 12.05 lakhs
Hisar: 17.43 lakhs
Faridabad: 18.09 lakhs
Literacy: 76.64%
GSDP: USD 64.4 billion
Panipat
Dainik Bhaskar
Hisar
Haryana
Faridabad
Source: Census 2011/Ibef.org
CMIE (GSDP at current prices, 2011-12)
Size: W - 8.2” x H - 5.8”
Dainik Bhaskar &
Business Bhaskar
Dainik Bhaskar
Map not to scale

36. HARYANA
Dainik Bhaskar has been
leading for over a decade,
right from day one
Dainik Bhaskar
Dainik Jagran
Punjab Kesari
The Tribune
12.82
10.06
9.75
1.46
AIR figs (lakhs)
27
%
lead over the closest competitor
Source: IRS 12 Q4

37. HARYANA
More than
two-thirds of
Dainik Bhaskar
readers do not
read any other
newspaper
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”
Dainik Bhaskar has
67%
sole readers in
Haryana

38. HARYANA
The young adults of Haryana
prefer Dainik Bhaskar
5.11 lakh
readers
in the 20-35 age group
Source: IRS 12 Q4 AIR
Size: W - 8.2” x H - 5.8”

39. HARYANA
4.44
3.78
2.92
The affluent people
of Haryana prefer
Dainik Bhaskar
0.62
AIR figs (lakhs) MHI Rs. 10,001+
Dainik
Bhaskar
Source: IRS 12 Q4
Dainik
Jagran
Punjab
Kesari
Amar
Ujala

40. Size: W - 8.2” x H - 5.8”

41. PUNJAB
Dainik Bhaskar
Amritsar
Dainik Bhaskar &
Business Bhaskar
Dainik Bhaskar &
Business Bhaskar
Jalandhar
Ludhiana
Dainik Bhaskar
Bathinda
Punjab
Population: 2.77 crore
Urban population: 1.04 crore (37.48%)
Rural population: 1.73 crore (65.52%)
City population
Amritsar: 24.90 lakhs
Jalandhar: 21.93 lakhs
Ludhiana: 34.98 lakhs
Bhatinda: 13.88 lakhs
Literacy: 76.68%
GSDP: USD 54.1 billion
Source: Census 2011/Ibef.org
CMIE (GSDP at current prices, 2011-12)
Size: W - 8.2” x H - 5.8”
Map not to scale

42. PUNJAB
4.24
Jalandhar, Amritsar and Ludhiana,
the top 3 cities of Punjab,
prefer Dainik Bhaskar
3.92
3.32
1.17
1.04
1.04
AIR figs (lakhs)
Dainik
Bhaskar
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”
Punjab
Kesari
Dainik
Jagran
Jagbani
Ajit
The
Tribune

43. PUNJAB
The affluent readers of
Jalandhar, Amritsar
and Ludhiana prefer
Dainik Bhaskar
1.27
1.11
0.66
0.61
0.59
0.44
0.32
0.27
AIR figs (lakhs) SEC A
Dainik
Bhaskar
Punjab
Kesari
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”
Dainik
Jagran
The
Hindustan
Tribune
Times
Ajit
Jagbani
TOI

44. PUNJAB
More than
four-fifths of
Dainik Bhaskar
readers do not
read any other
newspaper
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”
Dainik Bhaskar has
86%
sole readers in
Punjab

45. CHANDIGARH
Population: 10.55 lakhs
Urban population: 10.26 lakhs (97.25%)
Rural population: 0.28 lakhs (2.75%)
Literacy: 86.05%
Chandigarh
Source: Census 2011/Ibef.org
Dainik Bhaskar
Map not to scale

46. CHANDIGARH
Dainik Bhaskar continues to be
the most preferred newspaper
in Chandigarh
Dainik Bhaskar
The Tribune
Hindustan Times
Amar Ujala
Punjab Kesari
Dainik Jagran
1.70
1.02
0.94
0.73
0.38
0.16
AIR figs (lakhs)
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”

47. CHANDIGARH
Dainik Bhaskar has
55%
sole readers in
Chandigarh
Source: IRS 12 Q4

48. Size: W - 8.2” x H - 5.8”

49. JHARKHAND
Population: 3.29 crore
Urban population: 0.79 crore (24.05%)
Rural population: 2.50 crore (75.95%)
City population
Dhanbad: 26.84 lakhs
Ranchi: 29.14 lakhs
Jamshedpur: 13.37 lakhs
Literacy: 67.63%
GSDP: USD 24.9 billion
Source: Census 2011/Ibef.org
CMIE (GSDP at current prices, 2011-12)
Size: W - 8.2” x H - 5.8”
Map not to scale

50. JHARKHAND
Dainik
Bhaskar
74%
Dainik
Jagran
65%
Prabhat
Khabar
Hindustan
62%
55%
Source: IRS 12 Q4 AIR (% proportion of urban readers)
Size: W - 8.2” x H - 5.8”
Dainik Bhaskar
offers a focused
urban reach

51. JHARKHAND
2.53
Dainik Bhaskar
2.80
Most preferred
by the affluent
readers
Prabhat Khabar
In the top 3 cities of Ranchi,
Jamshedpur & Dhanbad
2.36
Hindustan
AIR figs (lakhs) SEC AB
Source: IRS 12 Q4
Size: W - 8.2” x H - 5.8”

52. THE DAINIK BHASKAR GROUP
INITIATIVES

53. In its golden jubilee year the Dainik Bhaskar group instituted
the “India Pride Awards”, the first ever awards to honour the
PSUs of India, for excellence. These one-of-a-kind awards follow
the processes of self-nomination and stringent jury selection.
ICRA, the rating agency; acts as our ‘Knowledge partners’.
India Pride Awards has been presided over by luminaries like
Shri. P. Chidambaram, Shri. Pranab Mukherjee, Shri. Montek
Singh Ahluwalia and Dr. M. Veerappa Moily.

54. The Dainik Bhaskar Women of the Year Awards is an initiative to
recognize the power of women in India. The Group believes in
woman empowerment and improving their status in the country.
This award appreciates achievements and extraordinary success,
as well as commendable work performed by women in their
respective fields.
The award has seen over 1,500 women participating across
4 categories: Social & Public Service, Arts & Culture, Business
and Professional.

55. Junior Editor aims to encourage the habit of reading
newspapers among the younger generation, by increasing
their involvement with the newspaper. 10 states, 42 cities
and 592 schools participated in it and 67,130 newspapers
were submitted.
Junior Editor is listed in the Guinness Book of World Records,
Limca Book of Records as well as the India Book of Records.
Size: W - 8.2” x H - 5.8”

56. CSR ACTIVITIES

57. An editorial and readers initiative.
“Jal Satyagrah”, Jal Hai toh Kal Hai (Water Movement - if there
is water, there is tomorrow) aims at motivating readers to save
15% of water from their daily usage.
To promote this cause, the group had also undertaken
various activities and organized a conference with experts
from UNICEF, UNESCO and the International Commission
on Irrigation and Drainage.

58. With the objective of enhancing greenery, the Dainik Bhaskar Group
initiated a plantation drive, which encourages people to plant at least
one sapling in their lifetime. The campaign, "Ek Ped Ek Zindagi", is
spread across Madhya Pradesh, Chhattisgarh, Rajasthan, Jharkhand,
Chandigarh, Punjab, Haryana, Gujarat and Maharashtra.
In order to enhance the effectiveness of the campaign, Dainik Bhaskar
initiated a “Green Ambulance” where people call the Dainik Bhaskar
team to plant trees in their locality. The group has planted more than
2.36 lakh trees and aims to plant more than 25 lakh more trees.
Size: W - 8.2” x H - 5.8”

59. Parinda - The Save Birds Campaign
The Dainik Bhaskar Group launched “Parinda” (Save Birds)
campaign to motivate readers to provide water and food to
birds during the summer. When the summer temperature
reaches 46-47 degrees, thousand of birds die due to lack of
drinking water and grains to eat.
The group came up with specially designed earthen pots
to hold water and grains. ‘Sikoras’ (earthen pots) were made
in consultation with the forest department & ornithologists.
These were distributed free of cost to readers who were
encouraged to keep them at their windows.
Size: W - 8.2” x H - 5.8”

60. TECHNOLOGY @
THE DAINIK BHASKAR GROUP

61. The KBA Machine
World-class, state-of-the-art printing infrastructure.
An installed capacity of approximately 85,000 copies
per hour. The machine helps enhance the reading and
visual experience.
Size: W - 8.2” x H - 5.8”

62. A matrix for editorial and advertising
A web-based system providing seamless collaboration of
resources on a single platform. Launched in 4 languages at
80 locations of the Dainik Bhaskar Group.
Size: W - 8.2” x H - 5.8”

63. ZONE
CONTACT
North
+91 12 0302 2600
East
+91 33 4006 2538
West
+91 22 3988 8840
South
+91 80 3912 8700
Email: corporatesales@dainikbhaskargroup.com