Big data is an interesting subject to analyze as it is the future of businesses, the way managers approach business situations and how they should market their products to the customers.

1. BIG
DATAThe Management Revolution

2. Big Data Solves a Big Problem
“You can’t manage what
you don’t measure.”
Explosion of digital data
is so important.

3. The Amazon Story
Industry
Transformation
Big Data
When people began buying books online, it became possible
to track what other products they looked at and how much they
were influenced by promotions.

4. The Opportunity for
Competitive Advantage
Data-driven decisions increase
productivity and profitability.

5. What’s Different About Big Data?
VOLUME VELOCITY VARIETY
But big data has three
distinct characteristics

6. Volume
Massive data sets
What’s Different About Big Data?
With big data, companies have a lot more information to work
with and a lot more to handle.

7. Velocity
By gathering information in real time, a company can be much more agile
than its competitors
What’s Different About Big Data?

8. Variety
What’s Different About Big Data?
Unlike information generated from traditional systems, much
of the data is unstructured and unwieldy to store and process.

9. Big Data Challenges
LEADERSHIP
TALENT MANAGEMENT
TECHNOLOGY
DECISION MAKING
COMPANY CULTURE
5

10. 1Leadership
Set clear goals and decide
what success looks like.
5 Big Data Challenges

11. 2Talent Management
You need data scientists
and domain experts.
5 Big Data Challenges5 Big Data Challenges

12. 3Technology
Develop new skills in IT.
5 Big Data Challenges5 Big Data Challenges

13. 4Decision Making
Base decisions on evidence.
5 Big Data Challenges5 Big Data Challenges

14. 5Company Culture
Don’t ask “what do we think?”
Ask “what do we know?”
5 Big Data Challenges5 Big Data Challenges

15. The Payoff
Smarter Predictions
Smarter decisions
Smarter Interventions

16. Thank You
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