What can be Facebook's future strategy when they buy Microsoft Atlas?

2. One of the possibilities..

3. Facebook is everywhere
https://www.facebook.com/note.php?note_id=469716398919

4. Facebook Social Graph: 901 million users

5. More than 9 million apps and websites
integrated with Facebook
http://www.sec.gov/Archives/edgar/data/1326801/000119312512175673/d287954ds1a.htm#toc287954_10

6. 3.2 billion Likes and Comments per day
http://www.sec.gov/Archives/edgar/data/1326801/000119312512175673/d287954ds1a.htm#toc287954_10

7. The network is a fact, not a goal anymore
http://www.pewinternet.org/Reports/2011/Technology-and-social-networks/Part-3/SNS-users.aspx

8. Facebook is a building block

9. Personalizing websites and apps

10. Powering products outside their platform

11. Facebook’s core business is their network
http://nl.wikipedia.org/wiki/Six_degrees_of_separation

12. Websites can connect to this network and
personalize services
And Facebook can connect advertisers to websites

13. Your profile will be the CMS to personalize
the web

14. Future business model
Ad sales
Advertising
Platform Personalization
development
publishers websites
websites
advertisers
IT
publishers
Key partners
advertisers
Network
Platform development 1. Advertisement  advertisers
Sales 2. Monthly fee to access FB network through
FB login  publishers/websites

15. Win-win-win situation
• Users get a better online experience because they
can personalize services and decide which
advertisements to receive.
• Publishers can create more value for their users and
advertisers by offering personalized services.
• Advertisers will know on which sites their fans are
and co-operate with the publishers and Facebook for
customized solutions.

16. Bottom up; you decide
Advertisers offer
personalized ads through FB
Publishers connect with FB
to personalize services for
their users.
Users personalize web
through CMS Facebook
Facebook will control the eco-system for personalizing the web