As presented at DroidCon Tel Aviv: http://il.droidcon.com

1. © 2015 IBM Corporation
Creating Killer Apps
Powered by Watson
Cognitive Services
June 10-11 2015, Israel
IBM Ecosystem Development, Israel
Ronen Siman Tov
Innovation Center Manager
GTU, Cloud Ecosystem Development, IBM
Mobile: +972-50-916-5386
e-mail: ronensi@il.ibm.com

2. © 2015 IBM Corporation2
IBM Watson Hackathon, Israel, June 10-11, 2015
What is a Killer App?
 Innovative and disruptive app that changes our experience
 An implementation of a good business idea which reflects an actual need
– Knows your customer
– Provides continuous experience via all communication channels
 Based on cutting edge technologies:
– Cloud Services, IoT, Mobile
– And the new player – cognitive computing

3. © 2015 IBM Corporation3
IBM Watson Hackathon, Israel, June 10-11, 2015
What is Watson?
https://youtu.be/Y_cqBP08yuA
http://www.ibm.com/smarterplanet/us/en/ibmwatson/
A cognitive system that enables a new
partnership between people and computers that
enhances and scales human expertise.
Core Capabilities:
1. NLP – Natural Language Processing
2. Big Data Analysis and Machine Learning
3. Evidence Based Reasoning

4. © 2015 IBM Corporation4
IBM Watson Hackathon, Israel, June 10-11, 2015
Big Picture Overview
• Watson API Services break down the
cognitive capabilities of Watson into
components
• Partners are empowered to leverage
cognitive services to solve new
business problems
• Cognitive services can be combined
and integrated to provide holistic
cognitive solutions

5. © 2015 IBM Corporation5
IBM Watson Hackathon, Israel, June 10-11, 2015
Watson Developer Cloud
http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/

6. © 2015 IBM Corporation6
IBM Watson Hackathon, Israel, June 10-11, 2015
AlchemyLanguage™
Real-time text analysis for
natural language understanding
Most comprehensive knowledge extraction services for text. We power today’s leading real-
time applications in advertising, publishing, social media, customer service and commerce

7. © 2015 IBM Corporation7
IBM Watson Hackathon, Israel, June 10-11, 2015
AlchemyLanguage “hierarchy” of popular tagging and
extraction calls

8. © 2015 IBM Corporation8
IBM Watson Hackathon, Israel, June 10-11, 2015
AlchemyVision™ New!
Teaching computers to ‘see’ for automated image
search, classification and tagging
Meeting the exploding need for extracting knowledge from images for e-catalogs, commerce,
advertising and publishing

9. © 2015 IBM Corporation10
IBM Watson Hackathon, Israel, June 10-11, 2015
Question &
Answer
Description:
Value Add:
Interprets and answers user questions directly based on
primary data sources (brochures, web pages, manuals,
records, etc.) within a 'corpus'.
Returns candidate responses with associated confidence
levels and links to supporting evidence.
Ask questions in natural language
Provide domain knowledge and expertise based on a specific set of
input documents and other information
Returns the list of supported Watson domains defined by each corpus
Sends a question to Watson
Submit feedback on the QA service for model training
Capabilities:

10. © 2015 IBM Corporation11
IBM Watson Hackathon, Israel, June 10-11, 2015
This evidence suggests
“Gary” is the answer BUT
the system must learn
that keyword matching
may be weak relative to
other types of evidence
explorer
India
In May
1898
India
In May
celebrated
anniversary
in Portugal
In May, Gary arrived in India
after he celebrated his
anniversary in Portugal
Portugal
400th
anniversary
celebrated
Gary
In May 1898 Portugal celebrated the
400th anniversary of this explorer’s
arrival in India
arrived in
arrival in
Legend
Keyword “Hit”
Reference Text
Answer
Weak evidenceRed Text
Question: Supporting Evidence:
Answering complex questions requires more than keyword evidence

11. © 2015 IBM Corporation12
IBM Watson Hackathon, Israel, June 10-11, 2015
Watson’s deep semantical capability unlocks new possibilities
27th May 1498
Vasco da
Gama
landed in
arrival
in
explorer
India
Para-
phrases
Geo-KB
Date Match
Stronger evidence can be
much harder to find and
score…
 Search far and wide
 Explore many hypotheses
 Find judge evidence
 Many inference algorithms
On the 27th of May 1498, Vasco da
Gama landed in Kappad Beach
400th anniversary
Portugal
May 1898
celebrated
In May 1898 Portugal celebrated the
400th anniversary of this explorer’s
arrival in India.
Kappad Beach
Legend
Temporal Reasoning
Reference Text
Answer
Statistical Paraphrasing
GeoSpatial Reasoning
Question: Supporting Evidence:

12. © 2015 IBM Corporation22
IBM Watson Hackathon, Israel, June 10-11, 2015
Personality
Insights
Description:
Value Add:
Uses advanced language psychology and analytical capabilities
to generate a profile from a users writing sample.
Characteristics of a user are defined by the Big 5
(Agreeableness, Conscientiousness, Extraversion, Neuroticism,
Openness), Needs, and Values.
Understand their clients' preferences
Anticipate customer needs and recommending future actions.
Improve client acquisition, retention, customer satisfaction and
engagement
Ability to create customer profile segments for quick clustering and
targeting
Capabilities:
Generates a profile based on personality and social traits

13. © 2015 IBM Corporation23
IBM Watson Hackathon, Israel, June 10-11, 2015
Tradeoff
Analytics
Description:
23
Value Add:
Employs a Pareto Optimal Tradeoff Engine to explore
tradeoffs.
The Tradeoff Analytics service is built atop three technology
pillars:
1. Applied mathematics: Applies mathematical models to
narrow the choices to superior alternatives only.
2. Visual analytics: Interpretation of results in a consumable
and interactive manner.
3. Cognition: Helps guide the decision-making process, from
refining objectives and results to focus on top options only, to
highlighting the tradeoffs among those options.
Users can explore and compare only the best alternatives, without
having to consider the full range of options.
Returns a dilemma that contains the problem and a resolution.The
problem contains a set of options and objectives.The resolution contains
a set of optimal options, their analytical characteristics, and
representation on a 2D space.
Submit feedback to improve machine learning model
Capabilities:

14. © 2015 IBM Corporation27
IBM Watson Hackathon, Israel, June 10-11, 2015
Watson Common Integration Patterns
Watson APIs:
• Personality Insights
• Tradeoff analytics
Find the best school
that matches your
child personality,
capabilities and
interests
Watson APIs:
• AlchemyAPI - Keyword Extraction (interests)
• Personality Insights (personality match)
• Tradeoff analytics (best match)
Connecting to the people like you
Given your location, the app find nearby tweets
and the users who tweeted them
And match you with others in your area which
could have similar personality traits and
interests
Bluemix & Watson APIs:
• Node-Red
• Personality Insights
Find celebrities have the
most similar (and
different) personalities to
yours

15. © 2015 IBM Corporation28
IBM Watson Hackathon, Israel, June 10-11, 2015
Machines and Humans working together

16. © 2015 IBM Corporation29
IBM Watson Hackathon, Israel, June 10-11, 2015
Systems with Domain Expertise

17. © 2015 IBM Corporation30
IBM Watson Hackathon, Israel, June 10-11, 2015
Join IBM AlphaZone Accelerator!
• 24 weeks program.
• Helping startups to build leading solutions for the
enterprise market.
• Post Seed & Round A funded companies.
• Create long term technology and business partnership
with IBM worldwide.
• Industry specific solutions for Healthcare, Retail, Travel &
Transportation, Energy & Utilities, Telco and Media.
The Cognitive Computing Track
• Focus on a new generation of IT solutions powered by
cognitive computing as well as Big Data, Analytics,
Mobile, Machine learning and AI.
• IBM Alpha Zone has partnered with BD (Becton
Dickinson) to jointly select up to 4 startups.
• A grant of up to $25,000!
http://www.ibmalphazone.com/

18. © 2015 IBM Corporation31
IBM Watson Hackathon, Israel, June 10-11, 2015
Join IBM Business Connect 2015
Developers Track
http://www-05.ibm.com/il/businessconnect/