Case study for Near.in's Jugaad Campaign

1. #JugaadNation
Case story

2. A STORY THAT CROSSED
GEOGRAPHIES...
*on 6th July, 2015
A STORY THAT TRENDED* NUMERO
UNO ON TWITTER INDIA & NO. 7 ON
TWITTER GLOBAL…
IT’S THE STORY ABOUT OUR
CLIENT NEAR.IN .

3. Near.in is a services superstore. They believe in providing
easy and permanent expert solutions to our everyday
needs.
A business start up with a hunger for fast paced growth
and expansion needed that one unique and simple
formula that could increase their recall value among
customers.
The Challenge

4. We aimed to connect with audiences spread across India on one
notion that ties back to the roots.
“Jugaad” was this notion.
As Indians, we always find our own solutions to everyday problems. Be
it fixing a broken tap with a polythene cover or fixing a heel with a
chewing gum.
We have a knack for hacks!
#JugaadNation celebrated this spirit. At the same time building
relevance/awareness for brand Near.in. The campaign hence,
engages them and then gives them an expert service to feel the
difference on their own.
The Campaign POV

5. First, we made FB posts on the different types of jugaads that users have
done.
We published these quirky content in the language (hinglish) they loved
to talk back to us.
Unfolding

6. We activated live
conversations around
#JugaadNation on
Twitter that prompted
high excitement
amongst users and
garnered massive
participations.
Shifting Gears

7. 893.9 % increase in engagement on
the page during the campaign day
Overall Reach of the brand
proposition stood at 339,926
33.3% increase in likes on the page.
An average of 4 likes everyday.
Almost no media spent .
5000+ tweet mentions and overall
reach of 6,800,00
A whopping 23,542,732 impressions
garnered
30 % jump on number of followers on
Twitter.
Re-tweeted 976 times.
All in the span of 6 hours.
The Recorded Fame

8. We Trended Globally and in India
Global India

9. Top Tweets

12. Media Coverage
Our #JugaadNation struck the right chords with the people which
got us extensive coverage from a host of popular online news
sites.

13. The article on IBNLive trended on 7th July, 2015.

15. All this led to people identifying Near.in as a service provider
to bank on. The visits to the website doubled on the
campaign day and the days that followed.
Thank You