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The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
1-2-3-4 Digital Transformation Framework ™
Four steps for the transformation of business to the digital age.
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
1-2-3-4 Digital Transformation Framework ™
EDUCATION
One owner
1
DIGITALIZATION
Two tech directions
2
INNOVATION
Three innovation classes
3
COOPERATION
Four cooperation sources
4
DIGITAL TRANSFORMATION
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
EDUCATION
One owner
1
1-2-3-4 Digital Transformation Framework ™
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
1. EDUCATION: One owner
The first and the most important element of any business is the owner of
innovation and digitalization efforts - an employee with digital and innovation
skills. Without informed and educated employees the transformation is not
possible. Therefore, organizations should heavily invest into digital
transformation trainings and educate their employees on all three levels: 

CXOs, managers and all employees.

The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
WHO IS OWNER OF INNOVATIONS
IN YOUR ORGANIZATION?
1. EDUCATION: One owner
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
ALL EMPLOYEES
SALES
HR
PRODUCTS
CUSTOMER CAREIT
FINANCES
1. EDUCATION: One owner
OPERATIONS
COMPLIANCE
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
1. EDUCATION: One ownerEMPLOYEES
EDUCATION
CXOs:
Digital leadership I Digital transformation knowledge I Technology trends
Managers:
Innovation leadership I Technology trends I Human centered design I Agile management
All employees:
Company digital strategy I Digital vision I The impact of digitalization I Digital skills
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
1. EDUCATION: One owner
HOW?
#ONLINE TRAINING
#LIVE TRAINING
#INNOVATION WORKSHOP
#DIGITAL SAFARI
#KNOWLEDGE SHARING
#INSPIRATION SESSIONS
#STARTUP DAYS
#REVERSE MENTORING
#DEVELOPMENT PROGRAM
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
DIGITALIZATION
Two directions
2
1-2-3-4 Digital Transformation Framework ™
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
2. DIGITALIZATION: Two tech directions
Everybody is talking about digitalization, but most of the enterprises do not have
a clear plan on what to digitalize and focus mostly on customer facing
digitalization. The real digitalization means that organizations parallelly innovate
their internal and external systems and focus on digital innovations of all sizes -
from new ERP system deployment to small apps employees use to become
more productive. At the end of the day, it is also about the small wins, isn’t it?
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
INSIDE:
STREAMLINE OPERATIONS
OUTSIDE:
EXPAND BUSINESS
YOURORGANIZATION
2. DIGITALIZATION: Two tech directions
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™


STREAMLINE OPERATIONS:
Individual productivity
Team productivity
Digital workplace
Automation
Mobility tools
Digital processes
Smart data
OUTSIDE:
EXPAND BUSINESS
YOURORGANIZATION
2. DIGITALIZATION: Two tech directions
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
INSIDE:
STREAMLINE OPERATIONS
EXPAND BUSINESS:
Product innovations
New services
Communication
Marketing & Sales
Cross/up selling
Technology partnerships
HR marketing
YOURORGANIZATION
2. DIGITALIZATION: Two tech directions
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
2. DIGITALIZATION: Two tech directions
HOW?
#TECH DISCOVERY
#RAPID PROTOTYPING
#DESIGN SPRINT
#API
#3 SPEED IT STRATEGY
#CONTINOUS INNOVATION
#TECHNOLOGY DAYS
#INTERNAL CHALLENGES
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
INNOVATION
Three innovation classes
3
1-2-3-4 Digital Transformation Framework ™
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
3. INNOVATION: Three innovation classes
Most of the media talk about the world of fantastic, disruptive innovations these
days. We hear about AI, virtual reality, Uberization and how all this technology
will completely change how businesses operate. But, if you really want to
become an innovative organization, you need to start smaller. You need to
enable people to bring even the smallest innovations to life and start to change
the way they operate on daily basis.
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
Small.
Medium.
Disruptive.
3. INNOVATION: Three innovation classes
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
Small.
Medium.
Disruptive.
Apps and online services.
Hardware.
Digital innovations.
3. INNOVATION: Three innovation classes
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
Small.
Medium.
Disruptive.
Human centered design.

Rapid prototyping.
Agile management.
3. INNOVATION: Three innovation classes
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
Small.
Medium.
Disruptive.
New business models.
New markets.
Investments and partnerships.
3. INNOVATION: Three innovation classes
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
3. INNOVATION: Three innovation classes
HOW?
#INSPIRATION EVENTS
#TRAININGS AND WORKSHOPS
#INNOVATION LABS
#HCD WORKSHOPS
#INTERNAL INNOVATION ACTIVITIES
#AGILE PROCESSES
#STARTUP SCOUTING
#TECH PARTNERSHIPS
#RAPID PROTOTYPING
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
COOPERATION
Four cooperation sources
4
1-2-3-4 Digital Transformation Framework ™
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
4. COOPERATION: Four cooperation sources
The digital world is about cooperation, collaboration and technology interaction.
The future of corporations will be co-corporations, enabling collaboration on all
levels, connecting with the best technology, people and other organizations in
the digital space. The value of tech cooperation is huge. And it will be even more
in the near future. If your organization won’t become prepared, you can miss the
game. All you need is to focus on organization agility and technology readiness.
And start asap.
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
Customers



Market research
Human centered design
Collaborative innovation
Employees



Internal innovations

Idea collection

Rapid prototyping
Business partners

Suppliers
Technology partners
Business partners
Startups

New startups
Spin off projects
Startup days and hackathons
4. COOPERATION: Four cooperation sources
The road to digital transformation
Filip Drimalka I www.drimalka.com I @drimalka
1-2-3-4 Digital Transformation Framework ™
4. COOPERATION: Four cooperation sources
HOW?
#IDEAS COLLECTION
#RAPID PROTOTYPING
#COLLABORATIVE WORKSHOPS
#DATA HACKATHONS
#RAPID PROTOTYPING
#DIGITAL SAFARI
#PROOF OF CONCEPTS
#STARTUP INVESTMENTS
#ACCELERATOR COOPERATION
#OPEN INNOVATIONS

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4 steps to digital transformation with the 1-2-3-4 Framework

  • 1. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 1-2-3-4 Digital Transformation Framework ™ Four steps for the transformation of business to the digital age.
  • 2. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 1-2-3-4 Digital Transformation Framework ™ EDUCATION One owner 1 DIGITALIZATION Two tech directions 2 INNOVATION Three innovation classes 3 COOPERATION Four cooperation sources 4 DIGITAL TRANSFORMATION
  • 3. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ EDUCATION One owner 1 1-2-3-4 Digital Transformation Framework ™
  • 4. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 1. EDUCATION: One owner The first and the most important element of any business is the owner of innovation and digitalization efforts - an employee with digital and innovation skills. Without informed and educated employees the transformation is not possible. Therefore, organizations should heavily invest into digital transformation trainings and educate their employees on all three levels: 
 CXOs, managers and all employees.

  • 5. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ WHO IS OWNER OF INNOVATIONS IN YOUR ORGANIZATION? 1. EDUCATION: One owner
  • 6. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ ALL EMPLOYEES SALES HR PRODUCTS CUSTOMER CAREIT FINANCES 1. EDUCATION: One owner OPERATIONS COMPLIANCE
  • 7. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 1. EDUCATION: One ownerEMPLOYEES EDUCATION CXOs: Digital leadership I Digital transformation knowledge I Technology trends Managers: Innovation leadership I Technology trends I Human centered design I Agile management All employees: Company digital strategy I Digital vision I The impact of digitalization I Digital skills
  • 8. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 1. EDUCATION: One owner HOW? #ONLINE TRAINING #LIVE TRAINING #INNOVATION WORKSHOP #DIGITAL SAFARI #KNOWLEDGE SHARING #INSPIRATION SESSIONS #STARTUP DAYS #REVERSE MENTORING #DEVELOPMENT PROGRAM
  • 9. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ DIGITALIZATION Two directions 2 1-2-3-4 Digital Transformation Framework ™
  • 10. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 2. DIGITALIZATION: Two tech directions Everybody is talking about digitalization, but most of the enterprises do not have a clear plan on what to digitalize and focus mostly on customer facing digitalization. The real digitalization means that organizations parallelly innovate their internal and external systems and focus on digital innovations of all sizes - from new ERP system deployment to small apps employees use to become more productive. At the end of the day, it is also about the small wins, isn’t it?
  • 11. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ INSIDE: STREAMLINE OPERATIONS OUTSIDE: EXPAND BUSINESS YOURORGANIZATION 2. DIGITALIZATION: Two tech directions
  • 12. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 
 STREAMLINE OPERATIONS: Individual productivity Team productivity Digital workplace Automation Mobility tools Digital processes Smart data OUTSIDE: EXPAND BUSINESS YOURORGANIZATION 2. DIGITALIZATION: Two tech directions
  • 13. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ INSIDE: STREAMLINE OPERATIONS EXPAND BUSINESS: Product innovations New services Communication Marketing & Sales Cross/up selling Technology partnerships HR marketing YOURORGANIZATION 2. DIGITALIZATION: Two tech directions
  • 14. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 2. DIGITALIZATION: Two tech directions HOW? #TECH DISCOVERY #RAPID PROTOTYPING #DESIGN SPRINT #API #3 SPEED IT STRATEGY #CONTINOUS INNOVATION #TECHNOLOGY DAYS #INTERNAL CHALLENGES
  • 15. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ INNOVATION Three innovation classes 3 1-2-3-4 Digital Transformation Framework ™
  • 16. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 3. INNOVATION: Three innovation classes Most of the media talk about the world of fantastic, disruptive innovations these days. We hear about AI, virtual reality, Uberization and how all this technology will completely change how businesses operate. But, if you really want to become an innovative organization, you need to start smaller. You need to enable people to bring even the smallest innovations to life and start to change the way they operate on daily basis.
  • 17. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ Small. Medium. Disruptive. 3. INNOVATION: Three innovation classes
  • 18. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ Small. Medium. Disruptive. Apps and online services. Hardware. Digital innovations. 3. INNOVATION: Three innovation classes
  • 19. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ Small. Medium. Disruptive. Human centered design.
 Rapid prototyping. Agile management. 3. INNOVATION: Three innovation classes
  • 20. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ Small. Medium. Disruptive. New business models. New markets. Investments and partnerships. 3. INNOVATION: Three innovation classes
  • 21. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 3. INNOVATION: Three innovation classes HOW? #INSPIRATION EVENTS #TRAININGS AND WORKSHOPS #INNOVATION LABS #HCD WORKSHOPS #INTERNAL INNOVATION ACTIVITIES #AGILE PROCESSES #STARTUP SCOUTING #TECH PARTNERSHIPS #RAPID PROTOTYPING
  • 22. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ COOPERATION Four cooperation sources 4 1-2-3-4 Digital Transformation Framework ™
  • 23. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 4. COOPERATION: Four cooperation sources The digital world is about cooperation, collaboration and technology interaction. The future of corporations will be co-corporations, enabling collaboration on all levels, connecting with the best technology, people and other organizations in the digital space. The value of tech cooperation is huge. And it will be even more in the near future. If your organization won’t become prepared, you can miss the game. All you need is to focus on organization agility and technology readiness. And start asap.
  • 24. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ Customers
 
 Market research Human centered design Collaborative innovation Employees
 
 Internal innovations
 Idea collection
 Rapid prototyping Business partners
 Suppliers Technology partners Business partners Startups
 New startups Spin off projects Startup days and hackathons 4. COOPERATION: Four cooperation sources
  • 25. The road to digital transformation Filip Drimalka I www.drimalka.com I @drimalka 1-2-3-4 Digital Transformation Framework ™ 4. COOPERATION: Four cooperation sources HOW? #IDEAS COLLECTION #RAPID PROTOTYPING #COLLABORATIVE WORKSHOPS #DATA HACKATHONS #RAPID PROTOTYPING #DIGITAL SAFARI #PROOF OF CONCEPTS #STARTUP INVESTMENTS #ACCELERATOR COOPERATION #OPEN INNOVATIONS