The best marketing teams in the world have been flipping their funnels upside down and adopting account-based marketing.
But we realized there is one glaring issue with the way these teams are practicing account-based marketing.
When VIP leads reach your site, they are forced to fill out lead forms before they can talk to your sales team.
In other words, if you’re doing ABM today, you’re asking already qualified leads – that your sales team is dying to talk to – to re-qualify themselves by filling out a form that provides answers to questions you probably already know the answer to.
Do you see the problem?
Account-based marketing is suppose to be a zero-waste approach. Joe Chernov, CMO at InsightSquared explains, “it’s a model that targets only the companies and contacts that are likely to buy your product and that sales has pre-committed to try to close."
Over the past few months, we've had a chance to re-think how account-based marketing might work in a world that runs on conversations.
Today, we are introducing the world’s first conversational ABM Platform: Drift ABM. No more forms for your VIPs.