Dynamic Custom Facebook Tabs via WooBox

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This document discusses custom tabs on Facebook pages and best practices moving forward. It summarizes stats from static custom tabs for two companies that show the most viewed tabs were timeline, photos, and profile related. While static tabs generate revenue, they are not mobile friendly and require long term maintenance. Dynamic tabs are more viewed and less maintenance but require more upfront creative work. The document suggests focusing on dynamic tabs going forward using creative graphics within Facebook's capabilities and limitations.

Business Technologie

Intro
Custom Tabs are Dead
•  Long live custom tabs
Static v. Dynamic tabs
Best Practices Moving Forward

Static Custom Tabs
MyEyeDr- Visits in 1 Year
•  Timeline: 10,873
•  Photos: 742
•  Dynamic: See The Stage (Live in May): 641
•  Static 2 (Locations): 446
•  Static 1 (Careers): 72

Static Custom Tabs
Pros:
•  They make us money
•  Informational
•  Customizable
Cons:
•  Not mobile-friendly
•  Most of the info is available on the website
•  Long-term maintenance
•  Least viewed

Dynamic Custom Tabs
Pros:
•  They still make us money
•  Mobile, shareable, trackable
•  Viewed more
•  Less/no long-term maintenance
Cons:
•  Shorter life
•  More creative brainpower

Limitations
New Facebook Pages
Less Participation
Barriers
Facebook Authorizations
Lack of Incentive
Jumping Through Hoops

Creative
All 810px wide, 1200px Tall, 400kb
Fan-gate
Entry Page
Thank You Page
Optional: Pre-Start, Ended Pages

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In the ever-changing settlement landscape, there is a pressing need to innovate and find creative solutions for our participants. There is a body of research that suggests innovation comes from increasing network connections. Individual, organizational and societal success emerges from diversity in our networks and relations beyond our organizational, geographical, and sector boundaries. Integration Summits, conferences, member meeting are held across the country but are often too few and far between. Connecting through social media facilitates connection with colleagues during those in-between times (and adds a little fun to it as well). In this workshop, MEALO and MIRSSA are combining efforts to offer language and settlement professionals increased opportunity to connect via Web 2.0 tools, using a practical and hands-on approach. The Building Community with Social Media workshop is framed for the connection of leaders in language and settlement organizations. The workshop will outline positive effects of expanding networks. Participants will be introduced to several types of Web 2.0 tools used to connect with language and settlement professionals: social bookmarking, (micro) blogging, and social/professional/learning networks. The workshop will end with considerations of individual vs organizational online presence.

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We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers! You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php

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Dynamic Custom Facebook Tabs via WooBox

1. Custom Tabs via woobox by Drew

2. Intro Custom Tabs are Dead •  Long live custom tabs Static v. Dynamic tabs Best Practices Moving Forward

3. Static Custom Tabs Brambleton- 90 Day Stats •  Timeline: 5,358 •  Photos: 563 •  Profile: 271 •  Events: 264 •  Brambleton Town Center: 146 •  Brambleton Builders: 146

4. Static Custom Tabs MyEyeDr- Visits in 1 Year •  Timeline: 10,873 •  Photos: 742 •  Dynamic: See The Stage (Live in May): 641 •  Static 2 (Locations): 446 •  Static 1 (Careers): 72

5. Static Custom Tabs Pros: •  They make us money •  Informational •  Customizable Cons: •  Not mobile-friendly •  Most of the info is available on the website •  Long-term maintenance •  Least viewed

6. Dynamic Custom Tabs Pros: •  They still make us money •  Mobile, shareable, trackable •  Viewed more •  Less/no long-term maintenance Cons: •  Shorter life •  More creative brainpower

7. Capabilities

8. Limitations New Facebook Pages Less Participation Barriers Facebook Authorizations Lack of Incentive Jumping Through Hoops

9. Creative All 810px wide, 1200px Tall, 400kb Fan-gate Entry Page Thank You Page Optional: Pre-Start, Ended Pages

10. The Future

11. The Future

12. Questions? Thanks!

Dynamic Custom Facebook Tabs via WooBox

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