Package InSight accelerates the design to market process with efficient and effective consumer behavior testing of your product before it's released to the retail shelf. Lessons learned in the process can significantly enhance your packaging design and go-to-market strategy for optimum shelf performance. We utilize a refined process that balances quantitative biometric data with qualitative consumer behavior research - this helps you truly understand your market's nonconscious behavior in a retail environment and how that impacts a purchase decision.

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Welcome to Package InSight…

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We provide research services for consumer product
companies.

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We listen to you…

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We gain an understanding of your company…

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And the questions you have about your products in the
retail environment.

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We investigate how consumers respond to your products
and packaging…

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And how a change may impact that interaction…

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And how that interaction impacts purchasing behavior.

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We deliver highly customized data analysis and insights
specific to your products and competition,

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Insights that help you understand how consumers view
and interact with your products.

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We conclude projects quickly and provide objective
feedback on both quantitative and

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Qualitative performance of your products.

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Package InSight, we’re accelerating design to market.

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R. Andrew Hurley, PhD
linkedin.com/in/clemson
Drew Felty, MBA
linkedin.com/in/drewfelty
PackageInSight.com - PO Box 294 - Clemson, SC 29633 - 864-704-2968