Nutrition, health and fitness rebrand concepts pitch deck
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The document outlines plans to rebrand the Sweet Sweat brand. It discusses revitalizing the brand's image while honoring its history, honestly expressing brand benefits, and creating a scalable and on-trend look. It describes Sweet Sweat's 30+ year history of helping athletes sweat faster for weight cutting. Proposed branding elements include taglines, product names, and packaging designs that visually communicate the brand's story and strategic positioning.
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Nutrition, health and fitness rebrand concepts pitch deck
- 1. SWEET SWEAT REBRANDING EXPLORES R01 - 06/10/2015 BXC Inc. Drew Dougherty 949.677.7324
- 2. THE TASK • Revitalize the Brand’s current image without neglecting the decades of brand history. • Honestly express the benefits as a BRAND, not just as the product. • Create a look that is scalable and on trend. • Visually communicate our unique story and updated strategic positioning.
- 3. THE TRUTH • SS has been making people sweat faster and more effectively for over 30 years. • SS is the go-to product for athletes within the NFL, MMA, WBA etc. for reducing water weight fast. • SS products are developed by athletes using high quality materials and natural ingredients.
- 4. THE MOTIVATION • SS provides a core complementary training tools and gear that will get your heart racing and your sweat glands pumping like never before. • SS “THE BRAND” helps you get your sweat on faster! • SS encourages your body to sweat like a beast. • We are the science of sweat.
- 5. BRAND TAGLINE / THEMES SWEET SWEAT - Ignite your inner fire. SWEET SWEAT - The perfect storm. SWEET SWEAT - Performance from the inside.
- 6. NOMENCLATURE LITERAL SWEET SWEAT - SWEAT BALM SWEET SWEAT - WAIST TRIMMER BELT SWEET SWEAT - STAINLESS JUMP ROPE
- 7. NOMENCLATURE - MEMORABLE SWEET SWEAT - RAIN UNSCENTED SWEET SWEAT - TSUNAMI COCONUT SWEET SWEAT - HURRICANE BELT SWEET SWEAT - MONSOON ROPE
- 9. A
- 12. B
- 15. RETAIL PACKAGING
- 16. A
- 17. Performance from the inside out RAIN UNSCENTED INCREASES PERSPIRATION PRODUCTION DURING EXERCISE & HEAT
- 18. Performance from the inside out sweetsweat.com RAIN UNSCENTED INCREASES PERSPIRATION PRODUCTION DURING EXERCISE & HEAT Performance from the inside out TSUNAMI COCONUT INCREASES PERSPIRATION PRODUCTION DURING EXERCISE & HEAT Performance from the inside out Performance from the inside out sweetsweat.com
- 19. TSUNAMI COCONUT INCREASES PERSPIRATION PRODUCTION DURING EXERCISE & HEAT sweetsweat.com sweetsweat.com R E L E A S E A T S U N A M I O F S W E E T S W E AT D U R I N G Y O U R N E X T W O R K O U T. W AT E R P R O O F T O O ! U N L I K E S A U N A S U I T S , S W E E T S W E AT A L L O W S S K I N T O B R E AT H K E E P I N G A H E A LT H Y C O R E T E M P S W E E T S W E AT I S H E AT & E X E R C I S E A C T I V AT E D A N D C A N TA R G E T T O U G H T O C U T P R O B L E M A R E A S
- 20. RAIN UNSCENTED INCREASES PERSPIRATION PRODUCTION DURING EXERCISE & HEAT sweetsweat.com sweetsweat.com R E L E A S E A T S U N A M I O F S W E E T S W E AT D U R I N G Y O U R N E X T W O R K O U T. W AT E R P R O O F T O O ! U N L I K E S A U N A S U I T S , S W E E T S W E AT A L L O W S S K I N T O B R E AT H K E E P I N G A H E A LT H Y C O R E T E M P S W E E T S W E AT I S H E AT & E X E R C I S E A C T I V AT E D A N D C A N TA R G E T T O U G H T O C U T P R O B L E M A R E A S
- 22. R E L E A S E A S U N A M I O F S W E E T S W E AT D U R I N G Y O U R N E X T W O R K O U T. W AT E R P R O O F T O O ! U N L I K E S U N A S U I T S , S W E E T S W E AT A L L O W S S K I N T O B R E AT H K E E P I N G A H E A LT H Y C O R E T E M P S W E E T S W E AT I S H E AT & E X C E R S I S E A C T I V AT E D A N D C A N TA R G E T T O U G H T O C U T P R O B L E M A R E A S THE HURRICANE WAIST TRIMMING BELT TRIM AND SHED EXCESS AROUND YOUR WAIST. SWEET SWEAT INCREASES PERSPERATION PRODUCTION DURING EXCERSISE & HEAT.
- 23. B
- 24. TSUNAMI COCONUT INCREASES PERSPIRATION PRODUCTION DURING EXERCISE & HEAT Performance from the inside out
- 25. sweetsweat.com RAIN UNSCENTED INCREASES PERSPIRATION PRODUCTION DURING EXERCISE & HEAT TSUNAMI COCONUT INCREASES PERSPIRATION PRODUCTION DURING EXERCISE & HEAT Performance from the inside out Performance from the inside out sweetsweat.com
- 26. TSUNAMI COCONUT INCREASES PERSPIRATION PRODUCTION DURING EXERCISE & HEAT R E L E A S E A T S U N A M I O F S W E E T S W E AT D U R I N G Y O U R N E X T W O R K O U T. W AT E R P R O O F T O O ! U N L I K E S A U N A S U I T S , S W E E T S W E AT A L L O W S S K I N T O B R E AT H K E E P I N G A H E A LT H Y C O R E T E M P S W E E T S W E AT I S H E AT & E X E R C I S E A C T I V AT E D A N D C A N TA R G E T T O U G H T O C U T P R O B L E M A R E A S THE PERFECT STORM TSUNAMI COCONUT
- 27. RAIN UNSCENTED INCREASES PERSPIRATION PRODUCTION DURING EXERCISE & HEAT R E L E A S E A T S U N A M I O F S W E E T S W E AT D U R I N G Y O U R N E X T W O R K O U T. W AT E R P R O O F T O O ! U N L I K E S A U N A S U I T S , S W E E T S W E AT A L L O W S S K I N T O B R E AT H K E E P I N G A H E A LT H Y C O R E T E M P S W E E T S W E AT I S H E AT & E X E R C I S E A C T I V AT E D A N D C A N TA R G E T T O U G H T O C U T P R O B L E M A R E A S THE PERFECT STORM THE PERFECT STORM RAIN UNSCENTED
- 28. RAIN UNSCENTED sweetsweat.com sweetsweat.com RELEASEASUNAMIOFSWEETSWEATDURING YOURNEXTWORKOUT.WATERPROOFTOO! UNLIKESUNASUITS,SWEETSWEATALLOWS SKINTOBREATHKEEPINGAHEALTHYCORETEMP SWEETSWEATISHEAT&EXCERSISEACTIVATED ANDCANTARGETTOUGHTOCUTPROBLEMAREAS RELEASEASUNAMIOFSWEETSWEATDURING YOURNEXTWORKOUT.WATERPROOFTOO! RAIN UNSCENTED INCREASES PERSPERATION PRODUCTION DURING EXCERSISE & HEAT THEPERFECTSTORM THEPERFECTSTORM
- 29. THE PERFECT STORM R E L E A S E A S U N A M I O F S W E E T S W E AT D U R I N G Y O U R N E X T W O R K O U T. W AT E R P R O O F T O O ! U N L I K E S U N A S U I T S , S W E E T S W E AT A L L O W S S K I N T O B R E AT H K E E P I N G A H E A LT H Y C O R E T E M P S W E E T S W E AT I S H E AT & E X C E R S I S E A C T I V AT E D A N D C A N TA R G E T T O U G H T O C U T P R O B L E M A R E A S THE HURRICANE WAIST TRIMMING BELT TRIM AND SHED EXCESS AROUND YOUR WAIST. SWEET SWEAT INCREASES PERSPERATION PRODUCTION DURING EXCERSISE & HEAT.
- 30. THANK YOU!