Web designing and development go hand in hand. The concept of the website design is framed with the needed coding to make the website live online. Professional web development is a prerequisite criteria to get a perfect web design. Now, lets discus some points that can make the designing process easier for you.

1. Smart tips to make the web designing process simple and engaging
Web designing and development go hand in hand. The concept of the website design is framed with the needed
coding to make the website live online. Professional web development is a prerequisite criteria to get a perfect
web design. Now, lets discus some points that can make the designing process easier for you.
1. Simplicity is the key:
Every site claims a sleek look. And the features that can encourage the approach includes, avoiding complex
navigation panel as it creates confusion for the visitors and they leave the page faster. Avoid long drop down menu
and even hamburger menu has lost its popularity. A storytelling approach or a single page layout seems to be luring
the audiences.
2. Highlight the important elements:

2. It's a obvious thing that you would like to put extra emphasis on the best points of your business. But I am
mentioning this because while designing you might feel every thing is essential but this should no be done the
unique selling point must be prioritized. Use 80-20 ratio. Keep the focus more on the 20% of the page which will
containing the priorities. Like the call-to-action button, any unique feature, testimonials, and any prestigious
accreditation. This will constitute the 20% of the page and rest will be informative content.
3.Content will always be the king:
Fresh and relevant content is always loved by the users, moreover preferred by search engines like Google. Adding
informative content that can provide the answers that may arise in the viewer's mind about the particular product
or service will hold the attention of the visitor can turn him a customer too.
4. Avoid creating piles of pages:
Having a large number of pages will simply confuse the target. Get the unnecessary pages removed. First think upon
the product your are providing and what a potential customer would want to know and design accordingly.
Providing answers in your pages to frequently asked question relating to your product and services will bring the
traffic to your site.
5. Use the important content above the fold:
various studies revealed majority of the web visitors view the content more place before the fold of websites. So
get the content and the call-to-action button placed on this section. Moreover try displaying some catchy caption in
that area inform of the content that will coax the audience to go through the web page.
6. Responsive web design:
Responsive design is a norm now. With increasing number of people browsing on mobile devices which doesn't hint
to become any less in the coming year magnifies the requirement of responsive website designing.
Conclusion:
Following these simple tips can help to increase the clicks, user stay time on the page and lead generation. Now
most of the users preferably search on mobile devices and responsive design and an optimized landing page with
CTA can improve the sales.