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High Tech Track Mandar Parikh,  Product Strategy, Salesforce.com On-Demand Success in the Software Industry Celia Gillen,  VP, Business Transformation,  CA
Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.  Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at  www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Agenda ,[object Object],[object Object],[object Object]
Software Firms Have Standardized on Salesforce ~5,000 Subscribers ~2,200 Subscribers ~2,000 Subscribers ~1,825 Subscribers ~1,500 Subscribers ~750 Subscribers ~630 Subscribers ~620 Subscribers ~500 Subscribers ~325 Subscribers ~250 Subscribers ~240 Subscribers ~220 Subscribers ~200 Subscribers ~200 Subscribers ~160 Subscribers ~135 Subscribers ~110 Subscribers ~1000 Subscribers ~4,000 Subscribers
Customer Use of Salesforce.com Has Evolved CRM Applications ,[object Object],[object Object],[object Object],Platform Customers building new On-Demand apps Ecosystem Partners building integrated solutions
Beyond CRM: Using the Salesforce Platform “ How many businesses can truly say that they are building predictable talent pipelines ahead of demand?” 2007 Award Winner:  Electronic Recruiting Exchange,  Most Strategic Use of Recruiting Technology “ Apex accelerates the pace of our custom application development.” Sales Service & Support Marketing Customer Delight Sales Service & Support Development Release Management Tech Campaigns Library Requests Finance Products Project Manager PR Manager Email Campaigns
Companies of All Sizes Win on AppExchange Low-Risk, Strategic On-Demand Channel Andrew Walker Founder and Director, Clicktools  Steve Lucas VP, On-Demand, Business Objects
High Tech Celia Gillen, CA On-Demand Success in the Software Industry
Celia Gillen VP, Field Operations CA, Inc. celia.gillen@ca.com
All About CA ,[object Object],[object Object],[object Object],[object Object],[object Object],CA, Inc. (NYSE: CA), one of the world's largest management software companies, delivers software and services across operations, security, storage, life cycle and service management to optimize the performance, reliability and efficiency of enterprise IT environments. CA is headquartered in Islandia, NY, USA.
Goals for CA Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our global challenge: lack of “one source of the truth” SAP & Spreadsheet Homegrown Homegrown Homegrown
Our 4 Key Challenges
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

And our 4 ways to solve it with Salesforce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We needed to get to the cake
. + -
The Salesforce Solution?
The Salesforce Solution  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Salesforce Deployment Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The results speak for themselves
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results, Cont. ,[object Object],[object Object],[object Object],[object Object]
We identified 8 critical components to success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Go Live April 2 nd   - Don’t try this at home
. It’s amazing how a bottle of Veuve Clicquot can make you forget that the SFDC implementation  gave you shingles from stress
Moment of Truth
User feedback 1. Ease of use, very intuitive.  2. Account focus vs. the location –    somewhat forces collaboration.  3. Ultimate integration to SAP and Outlook   --------- This is the best overall sales tool i've seen  at CA in the 6 years i've been here. --------- Better than Excel spreadsheets.  Better than data entry in multiple places.  Just better. I believe both the ADs / AMs  and their managers are going to be very happy.  Thank you!  --------- It was a pleasure to work with Celia  and her team. The solution is great and  I look forward to using it!      
Lesson Learned Lesson Lesson Lesson Lesson Learned Learned Learned Learned
The Discontinuity of SFDC – The middle layer ,[object Object],[object Object],[object Object],[object Object],0 20 40 60 100 80 Executive Sponsorship 0 20 40 60 100 80 Clear Sales Strategy Sales Manager Skill Set 0 20 40 60 100 80 Leading CRM 0 20 40 60 100 80
Questions? Celia Gillen VP Field Operations CA, Inc.
Celia Gillen VP, Field Operations  QUESTION & ANSWER SESSION CA, Inc.
Don’t miss these Activities: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],We strive to improve, t hank you for filling out our survey. ,[object Object],[object Object]

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I F H001 Mandar Parikh91707

  • 1. High Tech Track Mandar Parikh, Product Strategy, Salesforce.com On-Demand Success in the Software Industry Celia Gillen, VP, Business Transformation, CA
  • 2. Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
  • 3.
  • 4. Software Firms Have Standardized on Salesforce ~5,000 Subscribers ~2,200 Subscribers ~2,000 Subscribers ~1,825 Subscribers ~1,500 Subscribers ~750 Subscribers ~630 Subscribers ~620 Subscribers ~500 Subscribers ~325 Subscribers ~250 Subscribers ~240 Subscribers ~220 Subscribers ~200 Subscribers ~200 Subscribers ~160 Subscribers ~135 Subscribers ~110 Subscribers ~1000 Subscribers ~4,000 Subscribers
  • 5.
  • 6. Beyond CRM: Using the Salesforce Platform “ How many businesses can truly say that they are building predictable talent pipelines ahead of demand?” 2007 Award Winner: Electronic Recruiting Exchange, Most Strategic Use of Recruiting Technology “ Apex accelerates the pace of our custom application development.” Sales Service & Support Marketing Customer Delight Sales Service & Support Development Release Management Tech Campaigns Library Requests Finance Products Project Manager PR Manager Email Campaigns
  • 7. Companies of All Sizes Win on AppExchange Low-Risk, Strategic On-Demand Channel Andrew Walker Founder and Director, Clicktools Steve Lucas VP, On-Demand, Business Objects
  • 8. High Tech Celia Gillen, CA On-Demand Success in the Software Industry
  • 9. Celia Gillen VP, Field Operations CA, Inc. celia.gillen@ca.com
  • 10.
  • 11.
  • 12. Our global challenge: lack of “one source of the truth” SAP & Spreadsheet Homegrown Homegrown Homegrown
  • 13.
  • 14.
  • 15. We needed to get to the cake
. + -
  • 17.
  • 18.
  • 19. The results speak for themselves
  • 20.
  • 21.
  • 22.
  • 23. Go Live April 2 nd - Don’t try this at home
. It’s amazing how a bottle of Veuve Clicquot can make you forget that the SFDC implementation gave you shingles from stress
  • 24. Moment of Truth
User feedback 1. Ease of use, very intuitive. 2. Account focus vs. the location – somewhat forces collaboration. 3. Ultimate integration to SAP and Outlook --------- This is the best overall sales tool i've seen at CA in the 6 years i've been here. --------- Better than Excel spreadsheets. Better than data entry in multiple places. Just better. I believe both the ADs / AMs and their managers are going to be very happy. Thank you! --------- It was a pleasure to work with Celia and her team. The solution is great and I look forward to using it!    
  • 25. Lesson Learned Lesson Lesson Lesson Lesson Learned Learned Learned Learned
  • 26.
  • 27. Questions? Celia Gillen VP Field Operations CA, Inc.
  • 28. Celia Gillen VP, Field Operations QUESTION & ANSWER SESSION CA, Inc.
  • 29.
  • 30.