Join us to hear from innovative leaders, Amazon and USAA, about how they are building innovative and engaging apps for employees faster by using Salesforce App Cloud. Learn best practices and what other options they considered, how to optimize UX for business users and consumers, how to connect data across a variety of systems, and how to design for micro-moments. We'll dive into Event Management and Marketing Apps as well as Apps to reward, incentivize and thank customers, employees, and partners... all built on Salesforce App Cloud. Watch the video now: https://www.youtube.com/watch?v=2DWN3UDVIms

1. Innovation Showcase:
How USAA & Amazon Build Inspiring Apps
with Salesforce App Cloud
​ Alexis Kushner
​ Sr. Manager, Platform Product Marketing
​ Salesforce App Cloud
​ @ackushner

2. Alexis Kushner
Sr. Product Marketing Manager
Salesforce App Cloud
@ackushner

3. ​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed
or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new,
planned, or upgraded services or technology developments and customer contracts or use of our services.
​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
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These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section
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​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor

4. Introducing: Salesforce App Cloud
FORCE HEROKU ENTERPRISE THUNDER
AppExchange Trailhead
Shared Identity & Data Model Integration Shield
Trusted and Connected Platform
Run all your apps on a trusted platform
Speed and Agility
Every employee can build fast with clicks or code
Complete Enterprise Ecosystem
Best place to learn, build, buy, and sell apps

5. § IT Leaders and Business Leaders alike
need to solve problems
§ Turning to the Salesforce App Cloud to
innovate and build custom solutions
§ Looking to provide users beautiful and
engaging experiences
What do USAA & Amazon have in common?

6. Inspire and Engage Employees, Customers and Partners
​ Event management and employee appreciation are essential marketing functions

7. Joseph Kessler
Software Developer & Integrator, USAA

8. USAA and Salesforce
The Art of the Possible
FOR INTERNAL USE ONLY: May be shared with USAA employees only.

9. The Founding: Looking Out for One Another
​ Insuring each other when no one else would
Major William Garrison, Jr.
Public Information

10. USAA is Located Where Many of Our Members Are
​ Reaching more members in more places
As of Feb. 2014
23Wealth
Management
Offices
20Financial
Centers § Personal relationships
§ Financial transactions
§ Video telephony
§ ATMs
§ Meet with a wealth
manager in-person
§ Financial planning and
advice, investment
review, legacy
planning,
trust services
Public Information

11. Understanding Military Life
​ No one understands military life more than USAA
50 1/3
military affinity
relationships
of recent member
growth comes from
veterans
1 in 5 30%+
employees are
veterans or military
spouses
of new hires are
veterans or military
spouses
Public Information

12. Direct member service mail/fax e-mail
USAA Your Way
​ Many channels and more ways to do business with USAA
You must qualify for USAA’s Deposit@mobile; eligibility for USAA P&C insurance and credit qualification required.
Deposits may not be available for immediate withdrawal. *Excluded aggregator counts
Internet iPad®/mobile
Phone
self-services
Public Information

13. What is TechX
​ Internal Tech Conference
​ Over 100 speakers
​ Over 300 Sessions
​ Over 1200 attendees
​ Held every 18 months
​ 4 Geographically disparate locations
13Public Information

14. Social needs for TechX
§ Q & A
§ Discussion on Session topics
§ Sharing of photos at mixer events
14Public Information

15. Session – Session List
15Public Information

16. Session – Session
16Public Information

17. Session – Session
17Public Information

18. Session – Create Poll
18Public Information

19. Session – Create Poll
19Public Information

20. Session – Create Poll
Public Information

21. Session – Ask Question
21 Public Information

22. Chatter Profile Page
§ Access via REST interface
§ Display Profile Picture
§ Allow updating
§ Display “About Me” text
§ Allow Updating
§ Display Wall
§ Infinite Scrolling
§ Filter “ugly” messages
Public Information

23. Challenges During Development
§ Posting Images
§ Authentication During Testing
§ Unexplained Chatter API Limits
§ Citrix SSO delays
23Public Information

24. Take Aways
§ Three weeks total build time
§ Went from zero social to 80% complete in 3 days
§ Made the addition of features very easy
§ Chosen technology stack made development easy
24Public Information

25. Public
Informa/on

26. Dean Seifert
General Manager – Gift Cards at Amazon

27. +REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 27

28. REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 28
​ *

29. Many ways to deliver “Thank you”
Real-time
API
Bulk
Codes
Email
Physical
Cards
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 29

30. The Corporate
Incentives Industry
is $77B* in the
US and growing…
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition
* Source: "Incentive Market Study”, Incentive Federation Inc. and Aspect Intelligence, 2013
Employee recognition is the most common use case.

31. 31
We started our journey
with the Ignite Program…

32. Everyday, teams all over the world
learn, succeed, grow and fail together…
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 32

33. These moments
are simple…
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 33

34. …timely
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 34

35. …personal
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 35

36. We all know what these moments
should feel like…
SALESFORCE IGNITE & SERVICES Amazon Appreciation Platform 36

37. How do we bring this to life
in the workplace?
SALESFORCE IGNITE & SERVICES Amazon Appreciation Platform 37

38. SPOT IT
Recognize the Moment
SAY IT
The Right Message
REWARD IT
The Right Item
CELEBRATE IT
At the Right Time
PERSONALIZE IT
Customized for
the Moment
MEASURE IT
Monitoring Success
FOR THE
INDIVIDUA
L
FOR THE
TEAM
SALESFORCE IGNITE & SERVICES Amazon Appreciation Platform 38

39. REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition
Performance
Milestone
Peer to Peer Occasional Group Gifting Challenges
Recognizing every day moments…
And capturing them “in the moment”

40. REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition
In the Moment
Wishlist
Piling On
Feedback
Budgeting
Insights of a winning Engagement Platform
For Givers & Receivers

41. REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition
Easy Onboarding
Appreciation
Wall Dashboard
Insights of a winning Engagement Platform
For Administrators

42. SALESFORCE IGNITE & SERVICES Amazon Appreciation Platform 48
Integration with Salesforce Platforms

43. So what does “thank you” look like to you?
Share your experience:
#reinventingthankyou
SALESFORCE IGNITE & SERVICES Amazon Appreciation Platform 43

44. Q & A
Dean Seifert
General Manager – Gift Cards
Amazon
Joseph Kessler
Software Developer & Integrator
USAA

45. Win one of ten SONOS speakers at the App Cloud Keynote!
App Cloud Product Showcase
Moscone North
IT Ranger Station in the Dev Zone
Moscone West, 2nd Floor
Thursday, September 17, 2pm — Moscone South
Tod Nielsen
EVP, App Cloud
Salesforce
Mike Anderson
CIO
CROSSMARK
Herry Stallings
AVP App Dev
USAA
Heather Quiqley-Allen
VP Marketing
Bosma Enterprises
Learn more about App Cloud

46. Share Your Feedback, and Win a GoPro!
3
Earn a GoPro prize entry
for each completed
survey
Tap the bell to take a
survey
2Enroll in a session1

47. Thank you