While you build a website design one has to keep in mind simple fact that it's all about the users or the visitors. So, features incorporated to create the complete online business platform must make it easy for the potential customers to understand how your product and service can improve their life or living.

1. What are the features to make your website user-friendly
While you build a website design one has to keep in mind simple fact that it's all about the users or the visitors. So,
features incorporated to create the complete online business platform must make it easy for the potential
customers to understand how your product and service can improve their life or living.
The points that helps you to fetch more traffic :
Simple Layout – A busy website with lot of unnecessary features makes it look clumsy and confuses the customers.
No one has a heck of time to play the guessing about what actually you are providing.

2. Video Insertion – To follow the fad of the moment of course, it gives a clarity and popularity to the website too. Use
a small video in the background or somewhere in the right corner of the web page to depicts the quality processing
of the product or describe your service benefits through an animation video. This can boost the rate of clicks too.
Easy navigation menu - A complicated menu doesn't allow the visitor to reach the desired page so leaves the site
quickly. In this case a single page layout that has the complete story depicted on the same page segregated in
different, distinct section. It's not a norm of course, but using a long sub menu in a drop down can be very
annoying.
Responsive design - The rocketing speed of rising mobile device shoppers make it more evident that you are losing
the sales up to 60% without a responsive website. The world is always on a go and often people find the journey
time utilizable for any pending purchases thought before. Nevertheless, Google also values mobile-optimized sites
more.
Specific categories -
Especially for e commerce website, the home page shouldn't be crowded with thousands of products as it increases
site-loading time and fails to describe what all you offer. Showing the categories with bigger images with trending
items and offers can serve the purpose best. The search bar can enable the visitor to find the desirable product with
ease.