CTA's are a critical part to run a successful online marketing strategy.

1. Essentiality of a smart call to action button on business social media page
It is clear by the name CALL TO ACTION (CTA) means something that encourages the user or reader of your
content to take some action in the form of signing up a form for your mailing list or to encourage them to visit
your website. Basically it is a region of the screen that drives the reader to click to get engagement with the
brand. It can be in the form of a button or an image but mostly it is in the form of button. An effective CTA can
be extremely successful on any social media platform. Like on Facebook adding a CTA button can help you to
increase the click through rate by 285%.
CTA's are a critical part to run a successful online marketing strategy
You can use call to action at different levels of marketing depending on the goal you want to achieve. For
example: using it in your tweets to encourage people to click the link to read your blog post or you can use it in
your website to sign up for your newsletter or to download an eBook or to purchase a product.
Now the main thing is how to create a successful call to action. Here we are going to discuss about the proven
methods to make your call to action effective.
Determine your business goals
The marketing techniques that you are going to use in your business depend on the goals you want to achieve.
To reach your goal you must have some marketing objectives like:-
• Increase in sales
• Drive traffic to your website

2. • Increase your brand awareness
Create engaging content
When it comes to social media you must have heard of quality content because content is the king if you want
to bring quality in your posts or articles. There are different types of content on social media but if you want a
customer to complete an action, you want to then you need to create a strong and compelling content. And
with a great content you can build trust of people within your brand. Content is the most important factor.
Adding any content won't work unless it is inclined with your business goals.
Make them highly visible
Your CTA button or images should be placed adjacent with the readers focus. You can make them highly visible
by putting them into the middle of the content where the reader's natural eye movement captures it. Or you
can place them at the top of the page with a bright colour so that it appears to the reader automatically when
he opens up your page. Some people use floating CTA's in which reader scrolls down the website and the CTA
stays with them.
Add a sense of urgency
Adding a sense of urgency is an important component of every CTA to make them successful. If you want your
readers to act fast before its get too late then you do by adding time sensitive messages to encourage your
audience to act fast. For example: if you create a CTA, demonstrating a sense of urgency in it and want people
to purchase an item on your website then you can write.