- Businesses use open source to keep up-to-date on new technologies, establish support networks, get feedback on products/services, and for hiring new employees and finding new customers.
- Ways to get involved with open source include reporting bugs, fixing issues/adding features, writing documentation, providing translations, offering space for meetups, sponsoring events, and providing hosting or development time.
- Benefits of contributing to open source include long term partnerships, valuable feedback, brand awareness, beta testing, hiring/recruitment assistance, and becoming a market leader. One company grew beyond their imagination through open source contributions.
13. WHY SHOULD YOU BECOME PART OF OPEN SOURCE?
LET’S ASK SOME BUSINESSES…
14. • Enable: An open and flexible platform that meets you where you are and
adds value to your existing investments
• Integrate: Embrace leading ecosystems, increase agility and offer
consistent open source offerings
• Release: Support a strong ecosystem to achieve more through Microsoft’s
own portfolio investments
• Participate: Extend the community and reach to more people, and partner
for first-class experiences
Thanks to Nick Troch for
providing feedback
15. • learn technology in an early stage
• get in touch with people to provide support
• follow up on technological evolutions and trends
• easier finding partners, customers or new employees
Thanks to Thijs Feryn for
providing feedback
16. • Get immediate feedback on products
• Receive support from communities
• The more we support the community, the better our product
becomes
• Connecting brand with open source for better sales
Thanks to Gary Hockin for
providing feedback
17. • visibility to potential employees and partners
• giving something back to the community
• building a business on top of quality open source projects
• being part of a fun and engaging group
Thanks to Wim Godden for
providing feedback
18. • access to everyone’s best practices + innovation
• share best technical solutions
• cooperate on a technical level - compete on a business level
• real multiplier (e.g. US Government) for reusable infrastructure
• making the difference
• buy once, get improvements back for free indefinitely
• more secure products
Thanks to Jeffrey McGuire for
providing feedback
19. • learn internals of open-source projects
• meeting experts for support and advice
• finding new ways to offer better services
• finding gratitude in “giving back”
20. SUMMARY
• keeping up-to-date on new technologies
• establishing support and advice networks
• feedback on your products / services
• great for hiring new employees
• great for finding new customers
46. HOW WE GOT THERE (AND BEYOND)
MARKETING EXPENSES (IN € 1000)
2013
2014
2015
0 5 10 15 20
Traditional Ads Google Ads Sponsoring Events Contributing FOSS
47. WHAT WE GOT OUT OF IT
MARKETING ROI (IN € 1000)
2013
2014
2015
0 75 150 225 300
Traditional Ads Google Ads Sponsoring Events Contributing FOSS