New business models - social change for @SPARKdotme

New
atnu io nm
or
grain of sand
business
models:

Autonomy
@prpepper @zabamala @sparkdotME

Mastery

Purpose!

New
atnu io nm
or
grain of sand
business
models:
@prpepper @gagadjermanovic @sparkdotME

What
are you
doing
here?!
What
are you
doing
here?!@prpepper @gagadjermanovic @sparkdotME

1. Why is social media consulting
business full of shit in this region?

2. What happened to the great
evangelists we all admired and learned
from?

2. What happened to the great
evangelists we all admired and learned
from?
3. What can you do to grow your
business yourself?

I am here for a purpose and that
purpose is to grow into a
mountain, not to shrink to a
grain of sand. – Og Mandino ''The
greatest salesman in the world''
I am here for a purpose and that
purpose is to grow into a
mountain, not to shrink to a
grain of sand. – Og Mandino ''The
greatest salesman in the world''

1.@prpepper @gagadjermanovic @sparkdotME

Why is social
media
consulting
business full
of shit in this
region?

Dramatic
structure by
Gustav Freytag

Exposition
Dramatic
structure by
Gustav Freytag

Exposition
RisingAction
Dramatic
structure by
Gustav Freytag

Exposition
Climax
RisingAction
Dramatic
structure by
Gustav Freytag

Dramatic
structure by
Gustav Freytag
Falling
Action
Exposition
RisingAction
Climax

Falling
Action
Exposition
RisingAction
Climax
Denouement
Dramatic
structure by
Gustav Freytag

One big

I keep my personal and professional
lives completely separated
One big

Life is a drama
comedy or tragedy
depended on me!
Journalist and
University student

TraineeatVB
Journalist and
University student
Life is a drama
comedy or tragedy
depended on me!

TraineeatVB
Journalist and
University student
PR manager VB
Life is a drama
comedy or tragedy
depended on me!

Blogger
Lecturer
Consultant
TraineeatVB
Journalist and
University student
PR manager VB
Life is a drama
comedy or tragedy
depended on me!

Consultant
TraineeatVB
Journalist and
University student
PR manager VBBlogger
Lecturer
Creator/founder
Life is a drama
comedy or tragedy
depended on me!

CLIMAX
IS THE
SWEETEST
LULLABY

What you
plant now,
you will
harvest
later

What
helps you
sleep…
Information cascade
Change management issues
What
helps you
sleep…
Information cascade
Change management issues

Information
cascade
Information
cascade

Change
management
issues
Change
management
issues
No man ever steps in the
same river twice, it's not
the same river and he's not
the same man - Heraclitus
No man ever steps in the
same river twice, it's not
the same river and he's not
the same man - Heraclitus

1@prpepper @gagadjermanovic @sparkdotME

External help – total outsource
Know the job
Know the industry
Know the people
Could start faster

External help – total outsource
Wannabe experts
How will you track quality
Not authentic
SM is here to stay.
What about external
consultants?!
Know the job
Know the industry
Know the people
Could start faster

Internal “jump in” model
Know the company
The most valuable
partners for the
community

From which department?
Are they trained?
Who will create
Guides/Policies?
Internal “jump in” model
Know the company
The most valuable
partners for the
community

Hire CM pros
Know SM job
& people
More likely to stay
Could infect others

Do not know You
To whom will they report?
Hire CM pros
Know SM job
& people
More likely to stay
Could infect others

1. Roof strategy
2. Principles/Guidelines
3. Funnel education
4. Measurement & evaluation
5. Innovations
6. Team leaders mentoring
SM pros #outside
Mixed approach #balance

Learn and co-create
Action lists
Train – controlled
learning by doing
Insure internal support
Entering Learning
Developing at the
same time
SM pros #inside
1. Roof strategy
2. Principles/Guidelines
3. Funnel education
4. Measurement & evaluation
5. Innovations
6. Team leaders mentoring
SM pros #outside
Mixed approach #balance

What happened to the great evangelists &
idols we all admired and learned from?

1. If they talk a lot too much

2. If they give advices they do not follow

3. If they don’t grow

4. If they don’t solve the business problems

4. If they don’t solve the business problems
5. If they don’t create new things

Reassess your idols!
And change them
Reassess your idols!
And change them

What can you
do to grow
your business
yourself?

Test, ask, think,
and provoke!

Few
more
tips…

Take the attitude
of a student,
never be too big
to ask questions,
never know too
much to learn
something new.
,,

Your only
limitations are
those you set up
in your mind, or
permit others to
set up for you.
,,

I determine to render
more and better service,
each day, than I am being
paid to render.
Those that reach the top
are the ones who
are not satisﬁed with
doing only what is
required of them.
,,

Success will not wait. If I
delay, success will
become wed to another
and lost to me forever.
This is the TIME. This is
the PLACE. I am the
PERSON.
Now is all I have!
,,

Would you
like to go
to the
beach now,
or to ask
some
questions?
Would you
like to go
to the
beach now,
or to ask
some
questions?

New business models - social change for @SPARKdotme

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