1. DRAGANA IVCHEVSKA RADONJIKJ
• Marketing professional with creative mind-set and over 12 years’ experience on both agency and client side in
various roles including Account Management, Marketing/Brand Management, Digital Marketing and Social Media
• Worked for clients and brands in retail, FMCG, beauty, food manufacturing, tourism, automotive, education, B2B
services industries
• Skilled in branding, creative design for online and offline media, desktop publishing and video production
• Certified in Adobe Illustrator, InDesign, Premiere Pro, Facebook advertising and Instagram for Business
• Bachelor of Arts with honours degree in Marketing from the University of Sheffield
Telephone: +971 55 622 183 e-mail: ivcevskadragana@gmail.com Residence: Dubai, UAE Nationality: Macedonian
EXPERIENCE
ING Creatives (Creative Events Management Company), Dubai, UAE (February 2016 – present)
Freelance, Online Marketing Campaign Manager
• Analysed website traffic and prepared weekly, monthly and ad-hoc reports utilizing Google Analytics and Crazy Egg
• Monitored Social Media Channel KPIs using Sprout Social to measure and optimise performance against targets
• Monitored ticket sales and evaluated the e-commerce performance data from ticketing system (Tickera & Ticketlight) to provide
insights for target setting
• Planned and prepared participants’ schedules for workshops and portfolio reviewing sessions for the ING Creative Festival 2017
• Liaised with marketing team to make improvements on the website for optimising user experience
• Utilised Behance, a creative industry-specific social network, to establish personalised communication with relevant audience
• Contributed in creation of a calendar of content for a social media campaign across Facebook, Instagram and Twitter and
generated 3.7 million impressions on Facebook, while gaining 1,000 followers on Twitter and Instagram each.
• Developed and implemented market segmentation and targeting plan for physical distribution of promotional collateral using
existing customer database on Base CRM system
ASTERISK*(Marketing and Advertising Agency), Macedonia (April 2007 – August 2015)
Entrepreneur (Account manager / Creative director / Executive producer)
• Managed client relationship with few regular and numerous project-based clients over 7 years, ensuring marketing campaigns are
implemented according to client briefs, on time and on budget, while maintaining brand standards across all marketing and
communication channels
• Liaised with suppliers and service providers on production, printing, and sourcing promotional/advertising products, negotiated
terms and controlled quality of delivery
• Supervised in-house designers to create visual brand identity (e.g. logo, stationary, packaging, indoor branding, etc.) and
marketing communication materials (e.g. brochures, print and outdoor advertising, web banner ads, etc.)
• Website content management for “Travel info” using “Expo Studio” CRM tool
• Developed creative concept, content and desktop publishing for “Travel Info” magazine (80 monthly volumes), “Skopje Tourist
Guide” (35 monthly volumes), and “Macedonia Vision” (periodical in 5 languages)
• Created mock-ups for shop windows, interior office design and exhibition stands
• Coordinated production of exhibition stands for Beauty brand/Cosmetics “Mary Cohr - Paris” and Tourist Agency “Savana”
• Organised and supervised video production for Toyota, Opel, Coca Cola and Vitaminka - FMCG manufacturer (3 commercials
each), Schweppes, Fanta and NEOTEL Telecom (1 commercial each) and Ministry of Health/UNFPA (1 live event)
• Liaised with media agencies and facilitated media buying for Kempinski Hotel and Alpha Bank
MACEDONIAN RADIO TELEVISION (National Broadcast Network), Macedonia (April 2008 – August 2008)
Marketing Manager
• Developed pricing strategy and established the sales targets and KPIs worth USD 1.5 million
• Initiated new and innovative in-program advertising products, aimed to maximise the available advertising time within the
regulatory limitations, which led to increased income of 100% compared to previous year
• Engaging with key advertising clients, creating sponsorship packages, negotiating terms and managing relations
• Monitored accomplishments of KPIs on a weekly basis and revised action plans to achieve division targets
• Analysed campaign performance, prepared reports and presented to Board of Directors
• Managed and motivated a team of 6 during extremely difficult period for the organisation
2. PRIMUS ENTERTAINMENT (Video Production Agency), Macedonia (October 2006 – April 2007)
Account manager / Executive producer
• Established new client relations, negotiated terms and closed service agreements for 5 TV commercials, 3 music videos and one
video presentation
• Developed scripts and storyboards
• Planned and executed video pre-production processes and coordinated casting and logistics
• Organized and coordinated video production and ensured the production process is on schedule and within budget
• Supervised post-production activities and ensured client requirements are met
A1 HOLDING (TV Broadcast, Publishing, Retail, FMCG Distribution and Food Manufacturing), Macedonia (Sep. 2005 – Oct. 2006)
Brand Marketing Executive
• Managed over 25 brands in the FMCG industry (Coffee, Energy Drink, Wine, Snack Foods, Condiments, Flours, Cosmetics and
Beauty Products, Cleaning Products, Gum and Candies) and implemented integrated brand communication strategy
• Developed retail strategy for market entry in key retail chains and implemented channel marketing tactics, resulting in increased
market share (e.g. Fast Energy drink reached 50% market share surpassing the market leader Red Bull)
• Leasing with manufacturers and trading partners to set market positioning and promotional strategies
• Coordinated with the merchandising teams to ensure in-store positioning, visual merchandising and POS communication is
consistently implemented across all customer touch points
• Established a calendar of regular meetings with the supervisors and commercial teams to monitor the implementation of the
regional brand activity plans
• Briefed and supervised the creative team to develop the communication tools (video commercial and print ads) ensuring
standardised use of brand guidelines
• Developed and monitored execution of promotional strategies across ATL (TV and print) and BTL (in-store promotions, special
events and prize games)
• Researched competitive activities by benchmarking price, in-store positioning and sales promotions, and revised promotional
tactics to achieve targets marketing KPI’s
• Collaborated with the video production team, as assistant producer for development of 10+ video advertisements, 50+ short
video adaptations and 4 brand events (logistics and set-up coordination and video production monitoring)
• Created media plans for each brand and monitored media
EDUCATION
• BA (HONS) in Marketing - University of Sheffield, CITY Liberal studies - Affiliated institution, Greece, 2002-2005
• Economic technician - Vasil Antevski Dren, High school of economics and law, Macedonia, 1997-2001
CERTIFIED TRAININGS
• Advanced Facebook Advertising, Lynda.com, September 2015
• Instagram for Business, Lynda.com, August 2015
• Adobe Premiere Pro, Semos Education, Macedonia, November 2012
• Advanced Adobe Illustrator, Semos Education, Macedonia , November 2011
• Adobe InDesign, Semos Education, Macedonia , October 2011
SKILLS
• Adobe CS (Photoshop, InDesign, Illustrator, etc.), Acrobat Professional, Corel Draw
• Google Analytics, Crazy Egg, Facebook, Sprout Social, ScheduGram
• Survey Monkey, BASE CRM systems, MailChimp, Expo Studio CMS
• MS Office (Word, Excel, Power Point, etc.)
LANGUAGES
ENGLISH (Fluent) MACEDONIAN (Native) SERBIAN / CROATIAN (conversational) GREEK (basic)
PERSONAL
• Creative and Innovative, Perfectionist with good eye for details
• Interests: Art, Fashion, Travel, Healthy Lifestyle
• Hobbies: Do-It-Yourself crafting, Fitness
• UAE Driving license
