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SOCIAL MEDIA ROI
                                                                   ROI is changed



                                                                                                                          March 2011




                        Social Media ROI by www.drwho.it is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported License.


venerdì 25 marzo 2011
PEOPLE ARE EVERYWHERE
                    and maintain relationships in order of their passions

venerdì 25 marzo 2011
THE SECRET
           FORMULA
       Brand’s secret is dominating
               this formula

         Speed = Space/Time



                                      Foto: paolomargari.it

venerdì 25 marzo 2011
THE
             QUESTION
        “ will I have enought time?”




                                       Foto: paolomargari.it

venerdì 25 marzo 2011
TIME IS
                        MONEY
     Social Media ROI depends on
              the Time




                                   Foto: paolomargari.it

venerdì 25 marzo 2011
Project

                    Action                                              ROI


                                          Re-
                                                     Impact
                                         action




                               THE FIRST RULE
                             no border betwen starting and ending
                                                                    Foto: paolomargari.it

venerdì 25 marzo 2011
Project

                    Action                                           ROI


                                        Re-
                                                    Impact
                                       action


                                   narrative system




                                 RE-ACTION
                         not a reaction, but the correct re-action

venerdì 25 marzo 2011
Project

                    Action                               ROI


                                    Re-
                                                Impact
                                   action


                                narrative system




                             THE CONTINUUM
                                non financial impact

venerdì 25 marzo 2011
Viral rate


                        THE CONTINUUM
                          #1ROI: Return on Impact

venerdì 25 marzo 2011
Buzz rate


                        THE CONTINUUM
                         #ROA: Return on Attention

venerdì 25 marzo 2011
the way of ROI [profitability rate]


                        THE CONTINUUM
                          #2ROI: Return on Interest

venerdì 25 marzo 2011
Project

                    Action                                                   ROI




                                              Brand’s secret is dominating this formula

                                                     Speed = Space/Time



                             THE TIME’S VALUE
                             from Action to ROI [profitability rate]

venerdì 25 marzo 2011
SOCIAL MEDIA ROI
                                            ROI is changed



                           Who: C. Di Tullio aka DR_WHO
                           What: marketer & blogger
                           Where: drwho.it
                                    Foto: photos permissions - thanks to Paolo Margari - paolomargari.it


                        Social Media ROI by www.drwho.it is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported License.


venerdì 25 marzo 2011

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Social media ROI

  • 1. SOCIAL MEDIA ROI ROI is changed March 2011 Social Media ROI by www.drwho.it is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported License. venerdì 25 marzo 2011
  • 2. PEOPLE ARE EVERYWHERE and maintain relationships in order of their passions venerdì 25 marzo 2011
  • 3. THE SECRET FORMULA Brand’s secret is dominating this formula Speed = Space/Time Foto: paolomargari.it venerdì 25 marzo 2011
  • 4. THE QUESTION “ will I have enought time?” Foto: paolomargari.it venerdì 25 marzo 2011
  • 5. TIME IS MONEY Social Media ROI depends on the Time Foto: paolomargari.it venerdì 25 marzo 2011
  • 6. Project Action ROI Re- Impact action THE FIRST RULE no border betwen starting and ending Foto: paolomargari.it venerdì 25 marzo 2011
  • 7. Project Action ROI Re- Impact action narrative system RE-ACTION not a reaction, but the correct re-action venerdì 25 marzo 2011
  • 8. Project Action ROI Re- Impact action narrative system THE CONTINUUM non financial impact venerdì 25 marzo 2011
  • 9. Viral rate THE CONTINUUM #1ROI: Return on Impact venerdì 25 marzo 2011
  • 10. Buzz rate THE CONTINUUM #ROA: Return on Attention venerdì 25 marzo 2011
  • 11. the way of ROI [profitability rate] THE CONTINUUM #2ROI: Return on Interest venerdì 25 marzo 2011
  • 12. Project Action ROI Brand’s secret is dominating this formula Speed = Space/Time THE TIME’S VALUE from Action to ROI [profitability rate] venerdì 25 marzo 2011
  • 13. SOCIAL MEDIA ROI ROI is changed Who: C. Di Tullio aka DR_WHO What: marketer & blogger Where: drwho.it Foto: photos permissions - thanks to Paolo Margari - paolomargari.it Social Media ROI by www.drwho.it is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported License. venerdì 25 marzo 2011