2. Start Simply………………
Invest Minimum…
If possible start without rent..
Engage in free camps……
Have a fixed time schedule….
10/10/2017 2Dr.Vallabhassery M.D.(Hom.)
3. This Is How I Began…1994-95
10/10/2017Dr.Vallabhassery M.D.(Hom.) 3
4. This Is How I Began…1994-95
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1994
2000 2007
1994
2012
8. From Customer Satisfaction To
Customer Delight !
Free Medical Camps
Free blood pressure checkups
Free medicines for the poor, very
close friends and neighbours
Satisfaction means
Patients’ expectations have been
met, whereas delight means that they
are extremely happy and joyous,
which is presumably because their
expectations have been exceeded.
10/10/2017 8Dr.Vallabhassery M.D.(Hom.)
10. Branding..... F r o m Vallabhassery Ayurveda t o
Vallabhassery Homeopathy
Get a great logo. Place it everywhere.
Write down your brand messaging.
Integrate your brand. Branding extends
to every aspect of your business--
how you answer your phones, what you
or your salespeople wear or attend calls,
your e-mail signature, everything.
Develop a tagline. Write a memorable,
meaningful and concise statement that
captures the essence of your brand.
Design templates and create brand
standards for your marketing
materials. Use the same color scheme,
logo placement, look and feel
throughout.
Be true to your brand. Customers won't
return to you
--or refer you to someone else--
if you don't deliver your brand promise.
10/10/2017 10Dr.Vallabhassery M.D.(Hom.)
11. Read as much as you can!
In the beginning of your
practice there is a lot of time
for reading …….utilize it …….
At least read Allen’s keynote
on a medicine… everyday …..
I read from IHK News to
International Homeopathy
magazines during that
time………
10/10/2017 11Dr.Vallabhassery M.D.(Hom.)
12. Work under expert seniors and teachers……for at
least 5 years……or be in touch with them………
10/10/2017 12Dr.Vallabhassery M.D.(Hom.)
13. Try to be part of managing committees...or
…..actively participate in various events ……
..by joining various organizations and clubs…..
BE FAMILIAR TO
BIG SHOTS
IN YOUR LOCALITY
10/10/2017 13Dr.Vallabhassery M.D.(Hom.)
15. Continue improving your Clinic!
Clinic shifted to town for easy access
for patients.
Modern look to clinic
Continued quality check by external
auditing agency – ISO certification
Feedback from patients at periodical
intervals
10/10/2017 15Dr.Vallabhassery M.D.(Hom.)
16. Continue Improving
Medical Knowledge!
Attend various state and national
seminars
Took Graded B.H.M.S.
Took M.D.(Hom.)
Took classes in meetings of
organizations as well as for the
public
Now Assistant Prof, Practice of
Medicine , White Memorial H.M.C.
Attoor, Kanyakumari
10/10/2017 16Dr.Vallabhassery M.D.(Hom.)
17. Continue Improving the
Organization!
I started organizational work as an
ordinary member
Then became
State Council Member
State Executive Committee Member
State Secretary
Managing Editor of IHK News
State President of IHK
10/10/2017 17Dr.Vallabhassery M.D.(Hom.)
19. If I have succeeded in my practice as well as in
life, it is because of my
Great Teachers,
The IHK
and the support of my family
I am sincerely thankful to persons, without
them my dreams wouldn’t have been fulfilled…
10/10/2017 19Dr.Vallabhassery M.D.(Hom.)
20. Dr.T. N. Parameswarakurup,
who leads me in organizational activities and
gives confidence to make every opportunity a
success…..
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21. Dr. P. Raveendranthan, who taught me to fetch the
pearls and gems from the ocean of Homeopathy10/10/2017 21Dr.Vallabhassery M.D.(Hom.)
22. Dr. Binoy S.Vallabhassery M.D.(Hom.)
Assistant Prof:, Practice of Medicine,
White Memorial Homeopathy Medical College,
Attoor, Kanyakumari Dist,T.N.
10/10/2017 22Dr.Vallabhassery M.D.(Hom.)