1. Impossible

2. Where nothing is
impossible. .
Al Mahalliyya public affairs
newsletter
32
Dar Al Mahalliyya is a Saudi based public
affairs company that aims at assisting brands
and organizations to strengthen their image,
reputation and grow share and expand their
market space through providing them strategic
support on integrated brand and marketing
communications, highly specialized public
relations and developing alliances between
corporations and public authorities.
Our Presence: We are proud to be one of the
unique PR/PA & IMS firm with strong presence
across Middle East. Headquartered in Riyadh, we
have direct offices in Riyadh, Jeddah, Dammam,
Dubai, Jordan, Iraq, Lebanon, Cairo and operate
through collaborative partners in Kuwait, Bahrain,
Qatar and Yemen.
Our Work: combines integrated strategic
marketing communications, PR & government
relations, media relations, brand & corporate crisis
management, corporate social responsibility,
healthcare and consumer communications and
training & development.
Our major services include:
• Public affairs / public relations
• Media relations and management
• Consumer Marketing and Brand Activation
• Corporate and Crisis Communications
• Publishing (with an in-house fleet of magazines)
• High profile events management.
• Social Media.
• Market & consumer research.
• Training & development
• Integrated marketing consultancy
• Dealing with KOLs and authorities
• Brand Endorsements
• Specialized healthcare communication
• Digital & online media services (website
development to strategic social media planning &
execution)
• CRM: We are the only PR firm with in-house CEM /
Call Center and we are proud to be
the only firm managing MOH CRM in Saudi Arabia.
Our fully operational call center has a
capacity of 250 agents and have two distinct
operating segments
- MOH call center
- Private call center
www.al-mahalliyyapa.com /AlMahalliyyaPA @AlMahalliyyaPA

3. ur Leaders
Mr. Nadim Mourad
Chief Executive Officer
54
Ramadan Kareem and best wishes to all our
partners and affiliates. We are existing in the
age of higher demands of quality and stronger
needs of integrated approach in business.
Businesses need more well integratedly
operating support and services partners. We
are proud to be one of the most aggressive
support and service organization. Our deep
understanding and insight into business
environment as well as strategic directions set
by the authorities in health, education and
other critical areas make us stand out. We build
bridges between sectors and corporates to
gear up the best efforts for the wellbeing of
numerous community sectors with definite
benefit retuning to the stake holders.
Health and education are all the time more
important areas needing efforts from all
possible corners of the corporate sector as
public authorities alone cannot meet the
hugely growing needs in these areas.
Both are highly technical areas which need
state-of-the-art and highly sophisticated skills
to operate in these sectors. Our capability to
meet those high-end needs through in-house
diversified teams as well as through world class
affiliates of experts is unparalleled.
We are expanding into new avenues of
capabilities so that we can serve our partners
and affiliates with the best-in-class business
development and business excellence. We love
impossible things to do and we deliver beyond
expectations because we love impossibles.
Challenge us with your impossibles to make
them possible for you.
Wish you a happy Ramadan and Eid Mubarak

4. ur Leaders
On behalf of me and my team, Ramadan Kareem and best wishes and to all
our partners and their teams. It was said once that big fish eats the small fish
but time is changed now, it’s the fast fish which eats the slow fish. So much so
are the broader base of strengths and highly refined talent to assist business
partners in driving success in business. This makes agility + speed to act and
react+broadbasedcapabilitiesisthenewsuccessformulaofbusinesssuccess.
Among numerous of our capabilities, agility and network of high end affiliates
with superlative expertise in business excellence and talent development are
well placed to meet the newer business needs of today.
Our approach to assist our partners to grow and expand in their target
markets is different than a stereotype one. We help our partners to think
beyond limitation and explore bigger opportunities. In the pursuit of growth
and expansion, we also work preemptively to assist our partners to predict
potential business and reputation challenges and thwart them proactively. In
today’scomplexandcompetitivebusinessenvironmentbusinesspractitioners
ht into impossibles everyday which needs partners with expertise to manage
and overcome impossibles and that’s who we are and what we do “we love
impossibles”.
Best wishes for a wonderful Eid
Dr. Tahir Hussain
Executive director
76

5. ur Commercial Team
Ahmed alghandour
• Bachelors in business administration
• Worked 5 years in Nokia company (
training and sells )
• Worked 4 years in presenting TV programs
( Seha Channel – selah channel )
Khaled Ibrahim zoubi
• BA in business administration 2004
Muta’h university
• 7 years experience in projects marketing
and management
• Received many training sessions in
marketing
• Position: marketing and sales manger
Omar Mohamad el Okde
• BA in businesses and finance 2013 ULF
university
• 1 year experience in accounting
• 1 year experience in marketing and logistics
• Marketing assistant
Dr. Tahir Hussain
98
• MBBS; MBA Finance
• 18 years of diversified cross functional
leadership experience in various sectors of
healthcare and consumer industries with
tier-1 Public and MNC organizations

6. ur programs 2015
1110
Gulf week for the
prevention of obesity
under the slogan
«My weight is my
responsibility.»
Under the auspices of the Minister of Health,
Dr. / Ali Saad al-Obeidi , the Gulf Committee held
an emergency meeting to promote health in the
State of Kuwait in response to the invitation of the
Executive Board of the Health Ministers of the Gulf
Cooperation Council.
Where the members of the Committee discussed
and prepared a perception about the mechanism
and activities of Gulf week to promote prevention
of Obesity, in addition to the events that
accompany the implementation under the slogan
«My weight is my responsibility.»
The participants agreed that Dar Al-mahalliyya PA
shall be the marketing and executive company of
the project.
‫ال�سهل‬‫ومن‬‫للجميع‬‫�سروري‬‫البدين‬‫الن�ساط‬
‫وزمان‬‫مكان‬‫أي‬‫ا‬‫يف‬‫ممار�سته‬
،‫فامل�سي‬ ‫كان‬ ‫�سكل‬ ‫أي‬‫ا‬‫ب‬ ‫اجل�سم‬ ‫حركة‬ ‫جمرد‬ ‫هو‬ ‫البدين‬ ‫الن�ساط‬
‫حمل‬ ،‫باحلديقة‬ ‫العناية‬ ،‫املنزلية‬ ‫أعمال‬‫ل‬‫ا‬ ،‫ال�سالمل‬ ‫�سعود‬
‫تعود‬‫بدنية‬‫أن�سطة‬‫ا‬‫كلها‬.‫امل�سرتيات‬‫وحمل‬ ،‫معهم‬‫واللعب‬‫أطفال‬‫ل‬‫ا‬
‫البدين‬ ‫الن�ساط‬ ‫ممار�سة‬ ‫أن‬‫ا‬ ‫كما‬ . ‫والنفع‬ ‫بال�سحة‬ ‫إن�سان‬‫ل‬‫ا‬ ‫على‬
ً‫ا‬‫يافع‬‫أو‬‫ا‬ ً‫ال‬‫طف‬‫كنت‬ ً‫ف�سواء‬‫اجلميع‬‫متناول‬‫ويف‬ ٍ‫وم�سل‬‫وجماين‬ ٌ‫�سهل‬
ٍ‫مر�ض‬ ‫من‬ ‫تعاين‬ ‫كنت‬ ً‫و�سواء‬ ً‫ال‬‫رج‬ ‫أو‬‫ا‬ ‫أة‬‫ا‬‫إمر‬‫ا‬ ‫كنت‬ ً‫و�سواء‬ ً‫ا‬‫م�سن‬ ‫أو‬‫ا‬
‫ج�سمك‬ ‫بتحريك‬ ‫تقوم‬ ‫أن‬‫ا‬ ‫ت�ستطيع‬ ‫إنك‬‫ا‬‫ف‬ ‫معاف‬ ‫أو‬‫ا‬ ‫إعاقة‬‫ا‬ ‫أو‬‫ا‬ ‫معني‬
‫أو‬‫ا‬ ً‫ا‬‫�سحي‬ ً‫ا‬‫نادي‬ ‫يف‬ ً‫ا‬‫ع�سو‬ ‫تكون‬ ‫أن‬‫ا‬ ‫بال�سرورة‬ ‫فلي�ض‬ ‫قدرتك‬ ‫ح�سب‬
.‫ممار�سته‬‫لت�ستطيع‬‫الثمن‬‫غالية‬‫مالب�ض‬‫أو‬‫ا‬‫معدات‬‫لديك‬‫تكون‬
‫أمرا�ض‬‫ل‬‫ا‬‫من‬‫للوقاية‬‫�سبيلك‬‫البدين‬‫الن�ساط‬
‫حياتك‬ ِ‫منط‬‫من‬ ً‫ا‬‫جزء‬‫فاجعله‬
‫اليومي‬ ‫حياتك‬ ‫منط‬ ‫من‬ ً‫ا‬‫جزء‬ ‫البدين‬ ‫الن�ساط‬ ‫جعل‬ ‫إمكانك‬‫ا‬‫ب‬
‫ممار�سة‬ ‫ميكنك‬ ‫املنزل‬ ‫ففي‬ ‫الع�سر‬ ‫أمرا�ض‬‫ا‬ ‫من‬ ‫نف�سك‬ ‫حلمايه‬
‫العمل‬‫ويف‬.‫أطفالك‬‫ا‬‫مع‬‫واللعب‬،‫الزراعة‬‫أو‬‫ا‬،‫املنزلية‬‫أعمال‬‫ل‬‫ا‬‫بع�ض‬
‫ج�سمك‬ ‫وحرك‬ ً‫ا‬‫ما�سي‬ ‫واذهب‬ ‫ال�سيء‬ ‫بع�ض‬ ‫بعيدة‬ ‫�سيارتك‬ ‫أوقف‬‫ا‬
ً‫ل‬‫بد‬ ‫ال�سالمل‬ ‫ا�ستخدم‬ . ‫املكتبي‬ ‫عملك‬ ‫تزاول‬ ‫أنت‬‫ا‬‫و‬ ‫آخر‬‫ل‬ ‫حني‬ ‫من‬
. ً‫ا‬‫ما�سي‬ ‫أو‬‫ا‬ ً‫ا‬‫واقف‬ ‫املتنقل‬ ‫هاتفك‬ ‫يف‬ ‫ث‬ّ‫حتد‬ . ‫أمكن‬‫ا‬ ‫كلما‬ ‫امل�سعد‬ ‫من‬
‫فراغك‬‫أوقات‬‫ا‬‫ق�ساء‬‫يف‬ ً‫ا‬‫ن�سيب‬‫والريا�سه‬‫البدين‬‫للن�ساط‬‫واجعل‬
‫يوميا‬‫املعتدل‬‫البدين‬‫الن�ساط‬‫من‬‫دقيقه‬‫ثالثون‬
‫ال�سمنة‬‫من‬‫تقيك‬
‫من‬‫أقل‬‫ل‬‫ا‬‫على‬ ‫أ�سبوع‬‫ل‬‫ا‬‫يف‬‫دقيقة‬150‫إىل‬‫ا‬‫البالغ‬‫ال�سخ�ض‬‫يحتاج‬
‫البدنية‬ ‫أن�سطة‬‫ل‬‫ا‬ ‫من‬ ‫ذلك‬ ‫وغري‬ ‫ال�سريع‬ ‫كامل�سي‬ ‫البدين‬ ‫الن�ساط‬
‫ولكن‬ .‫أ�سبوع‬‫ل‬‫ا‬ ‫يف‬ ‫مرات‬ ‫خم�ض‬ ‫دقيقة‬ 30 ‫مبعدل‬ ‫أي‬‫ا‬ ‫املالئمة‬
‫إمكان‬‫ل‬‫فبا‬. ‫ذلك‬‫من‬‫أكرث‬‫ا‬‫بن�ساط‬‫إن�سان‬‫ل‬‫ا‬‫يقوم‬‫ل‬‫أن‬‫ا‬‫يعني‬‫ل‬‫هذا‬
‫اليومية‬ ‫املمار�سة‬ ‫خالل‬ ‫من‬ ‫إ�سافية‬‫ا‬ ‫�سحية‬ ‫مكا�سب‬ ‫على‬ ‫احل�سول‬
‫حني‬ ‫يف‬ ‫أطول‬‫ا‬ ‫ملدة‬ ‫ال�سديد‬ ‫إىل‬‫ا‬ ‫املعتدل‬ ‫البدين‬ ‫للن�ساط‬ ‫املنا�سبة‬
‫البدين‬ ‫الن�ساط‬ ‫من‬ ‫دقيقة‬ 60 ‫إىل‬‫ا‬ ‫واليافعني‬ ‫أطفال‬‫ل‬‫ا‬ ‫يحتاج‬
‫عن‬ ‫يزيد‬ ‫ملن‬ ‫إ�سافيه‬‫ا‬ ‫�سحية‬ ‫فوائد‬ ‫هناك‬ ‫و‬ ‫ال�سديد‬ ‫إىل‬‫ا‬ ‫املعتدل‬
‫ذلك‬
‫املتحولة‬‫الدهون‬‫وجتنب‬‫امل�سبعة‬‫الدهون‬‫من‬‫قلل‬
• ،‫الدواجن‬ ‫جلد‬ ،‫اللحوم‬ ‫يف‬ ‫امل�سبعة‬ ‫الدهون‬ ‫توجد‬ ‫ما‬ ً‫ا‬‫غالب‬
‫الد�سم‬ ‫كاملة‬ ‫أخرى‬‫ل‬‫ا‬ ‫ألبان‬‫ل‬‫ا‬ ‫ومنتجات‬ ‫الزبدة‬ ،‫الكرمية‬
‫وزيت‬ ‫النخيل‬ ‫كزيت‬ ‫النباتية‬ ‫امل�سادر‬ ‫بع�ض‬ ‫يف‬ ‫توجد‬ ‫كما‬
‫املخبوزة‬ ‫املواد‬ ‫بع�ض‬ ‫يف‬ ‫املتحولة‬ ‫الدهون‬ ‫وتوجد‬ ‫الهند‬ ‫جوز‬
‫الوجبات‬‫ويف‬.‫والكعك‬‫املحالة‬‫الفطائر‬،‫الب�سكويت‬،‫كاملعجنات‬
‫ي�سار‬‫ما‬ ً‫ا‬‫وغالب‬‫الب�سكويت‬‫ورقائق‬‫كالف�سار‬‫اجلاهزة‬‫اخلفيفة‬
‫الدهون‬ ‫وتعترب‬ ً‫ا‬‫جزئي‬ ‫املهدرجة‬ ‫الدهون‬ ‫أو‬‫ا‬ ‫بالزيوت‬ ‫إليها‬‫ا‬
‫الكولي�سرتول‬ ‫ترفع‬ ‫أنها‬‫ل‬ ‫�سارة‬ ً‫ا‬‫دهون‬ ‫واملتحولة‬ ‫امل�سبعة‬
‫الدهون‬ ‫وتوجد‬ . ‫القلب‬ ‫أمرا�ض‬‫ا‬‫ب‬ ‫ال�سابة‬ ‫وت�سبب‬ ‫ال�سار‬
‫والكانول‬ ‫الزيتون‬ ‫كزيت‬ ‫النباتية‬ ‫الزيوت‬ ‫يف‬ ‫أحادية‬‫ل‬‫ا‬
‫يف‬ ‫والبذور‬ ‫كاللوز‬ ‫واملك�سرات‬ ‫ال�سوداين‬ ‫والفول‬ ‫وال�سم�سم‬
‫الزيوت‬‫يف‬‫توجد‬6‫و‬3‫باوميجا‬‫الغنية‬‫املتعددة‬‫الدهون‬‫حني‬
‫وبذور‬ ‫واجلوز‬ ‫ال�سم�ض‬ ‫ّاد‬‫ب‬‫وع‬ ‫ال�سويا‬ ‫وفول‬ ‫كالذرة‬ ‫النباتية‬
‫يف‬ 3 ‫باوميجا‬ ‫الغنية‬ ‫املتعددة‬ ‫الدهون‬ ‫وتوجد‬ ‫ال�سم�ض‬ ‫ّاد‬‫ب‬‫ع‬
.‫والتونا‬‫كال�سلمون‬‫ال�سمك‬
• ‫يقلل‬ ‫امل�سبعة‬ ‫الدهون‬ ‫بدل‬ ‫امل�سبعة‬ ‫غري‬ ‫الدهون‬ ‫ا�ستخدام‬ ‫إن‬‫ا‬
‫القلب‬‫أمرا�ض‬‫ا‬‫ب‬‫ال�سابة‬‫من‬‫يحمي‬‫و‬‫ال�سار‬‫الكولي�سرتول‬‫من‬
• ‫وهي‬ ‫الدهون‬ ‫قليلة‬ ‫أطعمة‬‫ل‬‫ا‬ ‫واخرت‬ ‫الغذائية‬ ‫البطاقة‬ ‫أ‬‫ا‬‫اقر‬
100 ‫لكل‬ ‫م�سبعة‬ ‫دهون‬ ‫1غرام‬ ‫من‬ ‫أقل‬‫ا‬ ‫على‬ ‫حتتوي‬ ‫التي‬
‫دهون‬‫أو‬‫ا‬‫زيوت‬‫على‬‫حتتوي‬‫ول‬‫املتحولة‬‫للدهون‬‫�سفر‬‫و‬‫غرام‬
‫من‬ ‫أكرث‬‫ا‬ ‫على‬ ‫حتتوي‬ ‫التي‬ ‫أطعمة‬‫ل‬‫ا‬ ‫وجتنب‬ ً‫ا‬‫جزئي‬ ‫مهدرجة‬
‫إمكان‬‫ل‬‫ا‬‫قدر‬‫غرام‬100‫لكل‬‫الدهون‬‫من‬‫غرام‬3
• ‫املوجود‬ ‫احلرارية‬ ‫ال�سعرات‬ ‫كمية‬ ‫أن‬‫ا‬ ‫بالذكر‬ ‫واجلدير‬
‫أو‬‫ا‬ ‫نافعة‬ ‫دهون‬ ‫كانت‬ ‫ف�سواء‬ ‫واحده‬ ‫والزيوت‬ ‫الدهون‬ ‫يف‬
‫ولكن‬ . ‫حرارية‬ ‫�سعرات‬ 9 ‫يعطي‬ ‫منها‬ ‫الواحد‬ ‫اجلرام‬ ‫�ساره‬
‫من‬ ‫تقلل‬ ‫فالنافعة‬ ‫القلب‬ ‫�سحة‬ ‫على‬ ‫أثريها‬‫ا‬‫ت‬ ‫يف‬ ‫الختالف‬
‫احتمالية‬ ‫من‬ ‫تقلل‬ ‫وبالتايل‬ ‫بالدم‬ ‫ال�سار‬ ‫الكولي�سرتول‬
‫ترفع‬ ‫وال�ساره‬ ‫الدموية‬ ‫والوعية‬ ‫القلب‬ ‫بامرا�ض‬ ‫ال�سابة‬
‫من‬ ‫تزيد‬ ‫وبالتايل‬ ‫بالدم‬ ‫ال�سار‬ ‫الكلو�سرتول‬ ‫م�ستوى‬ ‫من‬
‫أمرا�ض‬‫ل‬‫با‬‫ال�سابة‬‫احتماليه‬
‫وامللح‬‫ال�سكر‬‫أبي�سان‬‫ل‬‫ا‬‫اخلطران‬‫احذر‬
‫أول‬‫ل‬‫فا‬ ‫الن�سان‬ ‫على‬ ً‫ا‬‫�سحي‬ ً‫ا‬‫خطر‬ ‫وال�سكر‬ ‫امللح‬ ‫من‬ ‫إكثار‬‫ل‬‫ا‬ ‫ي�سكل‬
‫ي�سيف‬ ‫والثاين‬ ‫الدم‬ ‫�سغط‬ ‫ارتفاع‬ ‫يف‬ ‫إ�سابة‬‫ال‬‫ل‬ ‫خطورة‬ ‫عامل‬
‫وال�سمنة‬ ‫الوزن‬ ‫زيادة‬ ‫حدوث‬ ‫يف‬ ً‫ا‬‫مت�سبب‬ ‫خاوية‬ ‫حرارية‬ ‫�سعرات‬
‫ال�سكري‬ ‫من‬ ‫الثاين‬ ‫بالنوع‬ ‫ال�سابة‬ ‫خطر‬ ‫من‬ ‫يزيد‬ ‫وبالتايل‬
.‫أ�سنان‬‫ل‬‫ا‬‫وت�سو�ض‬
‫التي‬ ‫وهي‬ ‫امللح‬ ‫قليلة‬ ‫الطعمة‬ ‫واخرت‬ ‫الغذائية‬ ‫البطاقة‬ ‫أ‬‫ا‬‫اقر‬
‫غرام‬ 100 ‫لكل‬ ‫ال�سوديوم‬ ‫من‬ ‫ملغرام‬ 120 ‫من‬ ‫أقل‬‫ا‬ ‫على‬ ‫حتتوي‬
‫�سوديوم‬‫مليجرام‬480‫من‬‫أكرث‬‫ا‬‫على‬‫حتتوي‬‫التي‬‫أطعمة‬‫ل‬‫ا‬‫وجتنب‬
‫الطعام‬‫من‬‫غرام‬100‫لكل‬
‫هي‬ ‫امل�ساف‬ ‫لل�سكر‬ ‫الرئي�سية‬ ‫امل�سادر‬ ‫أهم‬‫ا‬ ‫إن‬‫ا‬‫ف‬ ‫لل�سكر‬ ‫بالن�سبة‬ ‫أما‬‫ا‬
‫الفطائر‬ ، ‫الكعك‬ ، ‫احللوى‬ ، ‫ال�سكر‬ ،‫العادية‬ ‫الغازية‬ ‫امل�سروبات‬
‫الفواكه‬‫و�سراب‬
257
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‫�سبيلك‬‫الغذائي‬‫امك‬‫ون‬‫املعتدل‬‫البدين‬‫ن�ساطك‬
‫ال�سمنة‬‫من‬‫للوقايه‬
‫ال�سمنة‬ ‫من‬ ‫للوقاية‬ ‫�سريع‬ ‫عالج‬ ‫أو‬‫ا‬ ‫�سحرية‬ ‫و�سفة‬ ‫هناك‬ ‫لي�ض‬
‫ملنتوجاتها‬ ‫�سو‬‫ت‬ ‫التي‬ ‫التجارية‬ ‫لل�سركات‬ ‫�سهلة‬ ‫فري�سة‬ ‫تكون‬ ‫فال‬
‫فطريقك‬ . ‫والرباهني‬ ‫العلمية‬ ‫احلقائق‬ ‫على‬ ‫مبنية‬ ‫تكون‬ ‫أن‬‫ا‬ ‫بدون‬
‫املاء‬ ‫�سرب‬ ‫من‬ ‫إكثار‬‫ل‬‫ا‬ ‫و‬ ‫واملتنوع‬ ‫املعتدل‬ ‫الغذاء‬ ‫هو‬ ‫آمن‬‫ل‬‫وا‬ ‫الوحيد‬
.‫كامل�سي‬‫معتدل‬‫يومي‬ ‫بدين‬‫ن�ساط‬‫وممار�سة‬
‫ﺍﻟﺼﺤﺔ‬ ‫ﻟﺘﻌﺰﻳﺰ‬ ‫ﺍﻷﻭﻝ‬ ‫ﺍﻟﺨﻠﻴﺠﻲ‬ ‫ﺍﻷﺳﺒﻮﻉ‬
‫ﺍﻟﺴﻤﻨﺔ‬ ‫ﻣﻦ‬ ‫ﺍﻟﻮﻗﺎﻳﺔ‬
‫الغذائي‬‫ام‬‫الن‬‫يف‬ ‫ال�سكر‬‫ن�سبة‬‫خلف�ض‬‫ن�سائح‬
‫بك‬‫اخلا�ض‬
• ‫رك‬‫ن‬‫عن‬ ً‫ا‬‫بعيد‬،‫أ�سمر‬‫ل‬‫وا‬‫أبي�ض‬‫ل‬‫ا‬‫ال�سكر‬‫أنواع‬‫ا‬‫كل‬ ‫أبعد‬‫ا‬
‫وتفكريك‬‫طاولتك‬‫و‬
• ‫أو‬‫ا‬ ‫م‬‫املنت‬ ‫و�سرابك‬ ‫طعامك‬ ‫إىل‬‫ا‬ ‫امل�سافة‬ ‫ال�سكر‬ ‫كمية‬ ‫قلل‬
‫احلرارية‬ ‫ال�سعرات‬ ‫عدمية‬ ‫ال�سطناعية‬ ‫املحليات‬ ‫ا�ستخدم‬
.‫ال�سكر‬‫طعم‬‫عن‬‫ال�ستغناء‬‫عن‬‫قادر‬‫غري‬‫كنت‬‫إن‬‫ا‬
• ‫بالو�سفة‬ ‫ال�سكر‬ ‫كمية‬ ‫من‬ ‫قلل‬ ‫الكعك‬ ،‫الب�سكويت‬ ‫خبز‬ ‫عند‬
.‫الفر‬‫تالح‬‫لن‬ ً‫ا‬‫غالب‬‫و‬‫الن�سف‬‫أو‬‫ا‬‫الثل‬‫إىل‬‫ا‬
• ‫الطازجة‬ ‫اخل�سروات‬ ‫من‬ ‫ح�س�ض‬ ‫اخلم�ض‬ ‫ام‬‫ن‬ ‫اعتمد‬
ً‫ا‬‫يومي‬‫والفاكهة‬
• ‫من‬ ‫للوقاية‬ ‫�سبيلك‬ ‫الغذائي‬ ‫امك‬‫ون‬ ‫املعتدل‬ ‫البدين‬ ‫ن�ساطك‬
‫ال�سمنة‬
‫ال�سمنة‬ ‫من‬ ‫للوقاية‬ ‫�سريع‬ ‫عالج‬ ‫أو‬‫ا‬ ‫�سحرية‬ ‫و�سفة‬ ‫هناك‬ ‫لي�ض‬
‫ملنتوجاتها‬ ‫�سو‬‫ت‬ ‫التي‬ ‫التجارية‬ ‫لل�سركات‬ ‫�سهلة‬ ‫فري�سة‬ ‫تكون‬ ‫فال‬
‫فطريقك‬ . ‫والرباهني‬ ‫العلمية‬ ‫احلقائق‬ ‫على‬ ‫مبنية‬ ‫تكون‬ ‫أن‬‫ا‬ ‫بدون‬
‫املاء‬ ‫�سرب‬ ‫من‬ ‫إكثار‬‫ل‬‫ا‬ ‫و‬ ‫واملتنوع‬ ‫املعتدل‬ ‫الغذاء‬ ‫هو‬ ‫آمن‬‫ل‬‫وا‬ ‫الوحيد‬
.‫كامل�سي‬‫معتدل‬‫يومي‬ ‫بدين‬‫ن�ساط‬‫وممار�سة‬
1100
‫ﺍﻟﺼﺤﺔ‬ ‫ﻟﺘﻌﺰﻳﺰ‬ ‫ﺍﻷﻭﻝ‬ ‫ﺍﻟﺨﻠﻴﺠﻲ‬ ‫ﺍﻷﺳﺒﻮﻉ‬
‫ﺍﻟﺴﻤﻨﺔ‬ ‫ﻣﻦ‬ ‫ﺍﻟﻮﻗﺎﻳﺔ‬
Dar Al-mahalliyya PA
is a Media Adviser for
Ronesca Company
Dar Al-mahalliyya PA recently signed an agreement
with Ronesca company, as it will work under
this contract as a media consultant for Ronesca
in Saudi Arabia. The scope of agreement spans
from advisory on media & PR to developing and
executing media / PR campaigns.
Joslin Diabetes Center
leadership in Saudi
Joslin diabetes center is the leading diabetes
care center in the world affiliated with
Harvard medical school Boston, USA. Their
senior most team including their CEO John
Brooks and VP Dr. William Hsu participated in
the 4th diabetes conference arranged by Dr.
Mohammed Alharbi who’s the director of the
diabetes centers of MOH.
Joslin CEO John Brooks and Dr. William met
Mahalliyya leadership during the visit and
exchanged views on joining efforts and
develop collaboration between Joslin and
Mahalliyya to build integrated initiatives to
bettering and improving the diabetes care
practices and quality of care in this critical
chronic disease area.
Both the teams agreed on building a MOU to
maximize complementing efforts to educate
healthcare professionals engaged in the
delivery of care to diabetes patients.

7. 1312
«Dar Al-mahalliyya PA» doubled Gulf Excellence
Award in the field of health information
Within the social responsibility of Dar Al-
mahalliyya PA programs, and on behalf of the
Minister of Health, Dr. Ali bin Saad al-Obeidi , the
Assistant Undersecretary for Technical Affairs Dr.
Qais Saleh Douiri launched the events of signing
the agreement of the second session for the Gulf of
excellence Award in the field of health information
under the slogan «prevention of obesity».
Chief Executive Officer of Dar Al-mahalliyya PA
explained that the award aims at developing a
spirit of innovation and creativity among those
working in the field of health and health media
awareness in the Gulf Cooperation Council,
and encouraging creators to contribute to the
prevention and health promotion by affecting
individuals and community groups, urging them
to adopt healthy behaviors, in addition to support
and highlight the outstanding efforts aimed at
the development of health education at the level
of the GCC programs, and to raise the spirit of
competition among workers in the health media.
He continued, as a part of our awareness of the
social responsibility towards the Gulf society and
its media, we doubled the prize from $ 50,000
to $ 100,000 and we have increased the areas of
the prize, from five areas to seven areas in order
to broaden the participation in the award at
the level of the Gulf Cooperation Council (GCC),
which is awarded at a ceremony every year where
individuals and representatives of the winning
affiliates are invited, as well as specialists and
experts in the field of health education and the
media, and interested characters in the and health
education issues; with the possibility that the
awarding ceremony coincides with the meeting
of the Health Ministers of the Gulf Cooperation
Council.
Mr. Murad pointed at the importance of
cooperation of all governmental agencies and the
private sector in addition to all the media to create
the industry of distinguished health media to cope
with all the developments and efforts in other
areas.
The Executive Office
reviews the Updates
in the implementation
of the fifth stage of
the «Your safety» «
Salamatk» Program
Recently a meeting was held between the
three signatories of the production and
implementation contract of the fifth stage of
the radio and television program «Salamatk»,
Director General of the Executive Bureau Prof.
Dr. Tawfiq bin Ahmed Khoja, chief executive
of the Dar Al-mahalliyya PA Mr. Nadim
Mourad, and a representative of the Director
General of the Joint Production programs
Association Mr. Osama Al Romany, to discuss
and review the program elements from
development & implementation perspective.
The key actions and tasks to accelerate the
program momentum for the next stages was
also agreed on.
After ten years…....
Health Ministers launch
«your safety» ( Salamatk)
program
The Health Ministers in the Gulf states launched
the fifth stage of the radio and television program
«safety» « Salamatk» after a pause of ten years
. This came during the opening ceremony of
the 78th conference of at its 40 cycle meeting,
of the Council of Ministers of Health of the Gulf
Cooperation Council, in the presence of Secretary
General of the Gulf Cooperation Council (GCC)
Abdullatif Al-Zayani, the Regional Director for the
WHO for the Eastern Mediterranean Ala Alwan,
and the Director General of the Executive Office of
the Council of Ministers of Health, Professor Tawfiq
Khoja , at the Ritz Carlton Hotel in Riyadh.
Dar Almahalliyya PA is the proud key stake holder
and the team responsible for the execution of this
heritage program.
ur programs 2015

8. 1514
73 participations won
Gulf Excellence Award
in the field of health
information
Under the patronage of the Saudi Minister of Health, the ceremony of the distribution of Gulf Excellence
Award in the field of health information was recently held with the attendance of the Director General of
the Executive Office of the Council of Gulf States Ministers of Health; Dr. Tawfiq Khoja and a number of
officials, noting that the award is sponsored by Dar Al-mahalliyya PA.
«Sanofi Pasteur»
launches a preventive
campaign for vaccination
against seasonal
influenza»
Dar Al-mahalliyya for Public Affairs executed
an awareness campaign launched by Sanofi
Pasteur Company, in collaboration with the
Ministry of Health and both the Saudi Society
for Infectious Diseases in children and the Saudi
Society for Microbiology and Infectious Diseases,
a «protection» campaign for vaccination against
seasonal influenza in all parts of the Kingdom.
The vaccination campaign targeted most at risk
groups of infection and complications of seasonal
influenza, and included these categories of
employees in the health care sector, pregnant
women, children, and people with chronic diseases
such as diabetic, cardiac and respiratory diseases
patients.
The campaign will be carried out through
vaccination sites available in the Ministry›s
hospitals, specialty hospitals, military hospitals,
the National Guard, health centers, hospitals,
and private clinics, and the campaign will be
accompanied by a health awareness campaign
for members of the community to inform them of
the developments of the disease and methods of
prevention.
ur programs 2015

9. 1716
Adding the latest &
global perspective to
managing diabetes in
KSA
Dar Mahalliyya PA proudly assisted AstraZeneca
through a robust PR & media campaign in
launching their HCP education program on
diabetes care management in collaboration
with Joslin Diabetes Center from Boston USA
and the Saudi Society of Endocrinology and
Metabolism and the Saudi Society of Diabetes and
Endocrinology. Parties signed an agreement for
training, scientific cooperation and knowledge-
based exchange with Joslin Center for the care
of Diabetics which is one of the largest Diabetes
centers worldwide, affiliated to the Faculty of
Medicine at Harvard University, sponsored by
AstraZeneca, aiming at developing health services
diabetics in the Kingdom through the application
of the Joslin Center›s model for diabetes Care
in the United States and its application in the
Kingdom and providing exemplary health care for
diabetics.
Dr. Eissa Al Thufairy; the Secretary General of
Saudi Society of Endocrinology and Metabolism
together with Dr. Kamel Salama; the President of
the Saudi Society of Diabetes and Endocrinology
explained that this step will lead to reconsidering
the health care provided to diabetic patients in all
health sectors which were previously dependent
on the treatment of the disease not the patient,
as they will transfer the curative and rehabilitative
experience carried out by Joslin Center. He added
that in a staged and progressive manner the
program is intending to train more than 1,500 staff
to achieve the desired goals.
On the other hand, general manager of
AstraZeneca, Dr. Mohamed Arafa revealed that this
step will be followed by other steps represented
by assessment of health care for diabetics in the
Kingdom carried out by both the Saudi Society of
Diabetes and Endocrinology, and the Saudi Society
of endocrine and metabolism under the auspices
of Astra Zeneca Pharmaceutical company through
the application of the program in several places in
the Kingdom and assessment of the evolution of
health care and how patients improved by Joslin
Top brass of Partners (formerly known as
Partners Harvard International & Harvard Medical
International ) visit KSA and meet Mahalliyya
leadership in Riyadh
«Dar Al-mahalliyya PA» develops and implements
the National Program for vaccination of seasonal flu
Sponsored by Sanofi Pasteur, the Saudi
Ministry of Health held a closing ceremony
to honor those who worked to ensure the
success of the National Program of vaccination
against seasonal flu, where the ceremony
included several paragraphs, concluded by
«My homeland» operetta, by which all the
efforts made by the Kingdom of Saudi Arabia
represented by the Ministry of Health to
maintain the health of the people of this country
and disease prevention were highlighted.
CEO Dr. Gilbert Mudge, VP International Programs
Dr. Tom Aretz with their regional team visits KSA
and meets Mahalliyya leadership. This meeting
has lead to pave the way towards a broad based
collaboration and affiliation between the two
organizations.
Dr. Mudge and his team met a number of key
stake holders from the healthcare sector including
deputy ministers from MOH and other senior
leadership of various MOH sectors. Leadership of
both the organizations expressed deep interest
in building long term collaborative relationship
which will lead to numerous strategic initiatives
including healthcare professional education as
well as services improvement in various segments
of the healthcare sector which will ultimately
have a strong positive impact on the quality of
healthcare delivery leading to better quality of
health and life for the patients in Saudi.
Dr. Tom Aretz and Dr. Mehul Mehta VP of Partners
also expressed strong confidence in the potential
of this collaborative relationship. They also
acquiesced to assigning Dr. Tahir Hussain as their
advisor in KSA and other select areas of middle
east to in a quest to explore opportunities of
assisting the healthcare community towards
healthcare excellence through education, skills
development and exchange of expertise.
model and raise their recommendations to those
responsible in the Ministry of Health and then
applied it in all health sectors that provide care for
diabetics in the Kingdom.
From his side, Professor Enrique ; representative
of the Joslin Center for Diabetes Care insured
that this step is a quantum leap in health care
for diabetic patients in the Kingdom for both
therapeutic and economic terms, as it will provide
application of the paradigm applied at Joslin
Center for ideal health care for Diabetic patients
and thus will decrease many of the complications
that may result from the disease and this will
impact the financial costs of treating a patient with
diabetes, which is raised to three times as a result
of complications that occur to the patient.
ur programs 2015

10. 1918
Under the slogan «Assure
us about you»
Al Hawwasi launches
the national program to
raise awareness of breast
cancer in «Hayat Mall»
On behalf of the Minister of Health in charge
, Engineer Adel Faqih , the Deputy of Minister
of Health for Health Affairs Dr. Mansour Al
Hawwasy launched the National Campaign
to raise awareness of Breast Cancer under the
slogan «Assure us about you» in (Hayat Mall)
aiming to reduce the incidence of Breast Cancer
in the Kingdom and to raise awareness about
the causes of cancer and ways of prevention and
early detection through self-examination and
mammography screening, and this campaign
is targeting women over the age of forty, and
those who have a family history of the disease or
developed ovarian cancer previously.
The Director General of the General Department
for control of genetic and chronic diseases, Dr.
Mohamed Al Saeidi clarified that the awareness
campaigns in recent years have contributed
in educating women and society about the
importance of early detection and this led to the
rescue of thousands of cases after their discovery
in the early stages and help them to heal, noting
that one woman out of every Eight women prone
to develop Breast Cancer at some point in her life,
as the early detection raises the chances of a full
recovery by 97 %.
He added that there are many factors that increase
the likelihood of Breast Cancer, including genetic,
hormonal, and environmental factors , pointing
out that the symptoms of the disease do not cause
any pain or problems in the first appearance, but
with the progress of the case lumps appear in the
breast, with the change in the size or shape of the
skin or breast color, feeling the presence of a bump
or the thickness of the skin, the presence of cracks
or redness of the skin more like the texture of an
orange peel, and the presence of bloody nipple
discharge, in addition to a change in the shape of
the nipple (inverted or deep).
He continued, there are factors that may increase
the risk of Breast Cancer as advanced age and
menopause, personal medical history, family
history of Breast Cancer, radiation exposure,
obesity, delayed childbearing and hormone
therapy after menopause. Noting that early
detection is based on three methods women›s
monthly self-examination , doctor examination
and screening mammogram technology which
is adopted in many medically developed
countries, pointing out that the medical treatment
prescribed by your doctor depends on the type
of tumor and the stage in addition to the level
of the patient›s general health. As there are
surgical treatment in order to get rid of the tumor,
chemotherapy; a chemical Drugs acting on killing
cancer cells, radiation therapy using high-energy
radiation such as X-rays and hormone therapy.
And regarding ways of prevention, Dr. Al Saeidi
confirmed that a periodic medical examinations
to detect Breast Cancer, such as clinical breast
examination and mammography help to better
understand any changes to detect any unusual
changes, exercise regularly, seven days a week for
30 minutes a day, not taking hormone therapy
after menopause without consulting your doctor,
maintain a healthy weight and avoid fats in
food and avoid daily stress and exercise favorite
hobbies.
It is noteworthy that the National Program to
raise awareness of the awareness of Breast Cancer
will be launched in all cities and provinces under
the slogan «Assure us about you» where will
include many activities to raise awareness of the
dangers of Breast Cancer and ways to prevent
and early detection, as the program will offer free
mammogram through fixed clinics and other
mobile ones distributed in a number of malls and
health centers.
ur programs 2015

11. 2120
Salamatak
Introduction
“Your Safety”( Salamatak) is a heritage program
focused on health and preventive introduced by
the Executive Office of the Council of Ministers of
Health of the GCC countries in 1980. In accordance
with the plans , strategies of Ministries of Health in
the GCC countries
• Four parts were produced over the last 30 years.
Addressing the most critical health and social
problems that the Gulf society is suffering from.
• safety and health messages were delivered to
the target audience through episodes mixed
between drama, movies, cartoons , and flash
messages.
• All the parts of the program (Salamatak) are
broadcasted, across the official TV channels,
radio stations, newspapers, social media, and
outdoor in all the countries participating in the
Council of Health Ministers of the GCC countries.
The objectives
Promotion of the Health Protection.
Highlight significant health, social and family
problems faced by members of the community ,
and how to prevent them in addition to the best
mechanism to coexist with it.
Salamatak in the newsur programs 2015

12. 2322
C.E.O
Nadim Mourad
Mobile: +966505677144
Email: nadim@al-mahalliyyapa.com
Executive Director
Dr. Tahir Hussain
Mobile: +966593977866
+971526799881
Email: husain@al-mahalliyyapa.com
Healthy Hajj campaign
Healthy Hajj is an awareness program aims to
raise the awareness on the healthy behaviors and
avoiding the unhealthy ones. The entire awareness
campaign is focused on ensuring maximum
orientation of pilgrims towards staying healthy
and helping other fellows with health risk to avoid
any health challenge.
The awareness will be achieved through a very
comprehensive and structured communication
campaign during hajj period to ensure healthy and
safe Hajj.
Program Objectives
• Communicating healthy and safety messages to
all pilgrims using 6 different languages.
• Communicating special health awareness
messages to pilgrims with special needs.
• Direct awareness by the educators to change
any unhealthy behaviors they may wetness
during the field tours.
• Awareness on how, what, who & where in case
of health emergencies.
• Awareness on quick response to health risk
situation
• Best wishes letter from the minister.
• Mobile application with numerous health
awareness tools including emergency numbers,
videos, SMS and Electronic maps.
• Call center 800 Hajj based on sponsorship
For more info on registration and sponsorship
please contact Al- Mahalliyya marketing
department on 00112886484
ur programs 2015
The start of the program
The broadcast of the program will start at the end of 2015, with
the note that the broadcast of episodes and messages will start
consecutively as soon as the production of each targeted theme is
completed.
2015

13. Nabed
NABED has the largest most credible Arabized
health content in the Arab region, disease specific,
with a high capacity to channel across different
platforms.
Nabed is focused on integrating world-leading
medical service and modern mobile devices to
deliver an advanced user-experience for patients
and general well-being to the community, with
arabized, customized and localized content from
referenced sources
www.use4c.comPredictive Technologies Strategic Partner
Real Time,end-to-end ProcessWhat we do
End-to-end Business Intelligence
For more information on sponsorship contact Dr. Tahir Husain on 920003544 or email info@al-mahalliyyapa.com
4C is a business intelligence performance and
improvement system responsible for providing
logistical and analytical solutions to senior decision
makers within the organization.
Mission
• Close the
communication gap
between patients and
physicians / hospitals
• Increase health literacy
in the region through
patient education
videos, SMS and
articles
• Create an ecosystem
of active entities
of different fields
(technology, medical,
content provider,
carriers..) to plan and execute a long term
strategy for the wellbeing of the community.
Who can partner?
• Hospitals
• Pharmaceutical companies
• Polyclinics
• Medical and healthcare companies
• Insurance companies
• Pharmacies
• Lifestyle companies
• Ministry of health
• Fitness centers
ur Partnersur programs 2015

14. Schoolprograms Sehati Fi Ghezai“The Program”
The Ministry of Education, represented in the
General Directorate of School Health and in
collaboration with Almahaliya, has launched this
program in the schools under MOE to ensure a
growing generation that is physically, mentally and
socially fit.The program is comprised of easy and
interactive means to communicate and educate
students on the health and healthy diet.
Program Objectives:
• Enhancing health of students by improving their
information on healthy food, clean water and
healthy eating habits.
• Familiarizing children with healthy food and
nutrition value of food.
• Decreasing children junk food intake such as
carbonated drinks and candies at school for
breakfast
• Highlighting the importance of healthy and
nutritious breakfast and how it reflects educational
performance.
• Strengthening the cooperation between family,
school and the health unit in improving student
health habits.
Target Groups:
• Students of the first three elementary years
aged 6 to 9 years old
• Teachers of the elementary years.
• Parents of the students & Families.
Sehat al bolough“ the program”:
The Ministry of Education, represented in the
General Directorate of School Health and in
Benefits of school programs
Huge potential reach ranging from 357,804 to
2,440,645 heads.
• Develop sponsor brand association with health,
wellbeing, fitness, lifestyle and nutrition.
• Present as a community responsible company
that cares and solves major rising problems in
collaboration with the Ministry of Education.
• Building a strong brand image in teens, teachers
and families minds that builds brand loyalty.
• Develop sponsor brand association with health,
wellbeing, fitness, lifestyle and nutrition.
Scope of Sehati Fi Ghizai
• 4221 schools will be covered: 550,000+ students and 12,000+ teachers around 2,440,645 persons will
potentially be reached in total.
Scope of Sehat Al bolough
• Sponsor’s brand awareness through an official access to 3085 schools with more than 214456
students, 10,000 teachers and families. The total potential reach of the program is around 646578
persons in one year.
Scope of Sehat Al Osra
• Sponsor’s brand awareness through an official access to 1,957 schools with more than 174,984
students, 8,000 teachers and families. The total potential reach of the program is around 357,804
persons in one year.
collaboration with Al- Mahaliyya, has launched this
educational and awareness program in the schools
under MOE to ensure a growing generation that is
physically, mentally and socially fit.
Program objectives :
Education of teens about how to deal with physical
changes in the body during this important
transition age.
Focus on problems related to aspects of hygiene
nutrition, health, wellbeing, fitness, lifestyle and
psychological wellbeing.
Target groups :
• School students (aged 13-16 years old)
• School’staffs
• Students’Parents
Sehat al Osra“ the program”:
The Ministry of Education, represented in the
General Directorate of School Health and in
collaboration with Al- Mahaliyya, has launched
this program in the schools under MOE to ensure a
growing generation that is physically, mentally and
socially fit. This program is focused on the health of
the whole family.
Objectives :
• Providing students with knowledge and skills
related to the health of mother and child care,
which will contribute to the prevention of
health problems.
• Providing students with the skills required
for their future lives about the health of the
mother and child together.
• Motivate students to show good healthy trends
which contribute to the health of the family.
• Providing teachers with knowledge and skills
related to the health of the family .
Target groups :
• students of first and second grade of high
school.
• high school teachers.
• mothers.
Sehat Al Ajyal Competition:
Sehat Al Ajyal Competition is the result of joined
efforts and partnership between the (General
Administration of School Health in the Ministry of
Education & Al-Mahalliyya Public Affairs).
We believe that a successful public relations
campaign is one that can bridge brand and
business positioning through exploiting traditional
media, social media, face-to-face business
connections, community relations and special
events.
Campaign Objectives:
• To build, support, gain more credibility and build
reputation for the brands and businesses.
• To gain market share and increased visibility.
• Building communication & interaction between
sponsors & Public (Target Audience)
• Targeting 33,000 school and more than 550,000
Teachers and 5,000,000 students every 2 months
throughout the School-year.
For more information on sponsorship options and program details, please contact
Al- Mahalliyya marketing team on 920003544 or email info@al-mahalliyyapa.com
ur programs 2015

15. ur Magazines
For sponsorship
options and
participation
details please
contact Mr.
AbdulRazzak Al Ali
on 920003544.
www.ajyalhealth.com
Issuance of the Eleventh
Edition of the Saudi
Medical Journal
The Eleventh Edition of the Saudi Medical Journal
recently released by the General Directorate of
Information, Public Relations and health education
to enrich the scientific life with the diversity of its
subjects and comprehensiveness; as this Eleventh
edition of the journal discusses the Obesity disease
as one of the most important challenges facing
society.
It also included number of topics that deal with
various aspects of the health sector; the main
journal›s file discusses obesity. It also addresses
the causes of the disease, its symptoms, and
how to prevent it, as well as a number of other
topics as Ebola disease updates,
winter diseases, and
many other
miscellaneous
medical topics.
Sahat Alajyal magazine is the official
publication of the General Directorate
of Health, Ministry of Education in
Saudi Arabia since 1997. The magazine
is published by the Publishing
department of Al Mahalliyya PA, Riyadh,
Saudi Arabia.
Sahat Alajyal magazine covers physical
health, emotional health, fitness and
nutrition, decision making, relationships,
and public or global health concerns in
every issue. Share important facts with your
students to help them make better, more
informed decisions about their own health
and wellness.
Sahat Alajyal Magazine goal is to empower
school teachers, administrators, students
and their families with information that
will improve their quality of life and assist
them in making healthy lifestyle changes.
We will bring to our community of reader’s
information from Nutritionists, Fitness Experts,
Medical Professional, Health and Wellness
organizations and Government agencies that
will guide them to a long and healthy life.

16. ur projects
For more info on
3130
www.al-mahalliyyapa.com /AlMahalliyyaPA @AlMahalliyyaPA
www.saudihealthpassport.com /saudihealthpassport @ HEALTH_PASSPORT
/HealthCapsule @inhealthcapsule
www.ajyalhealth.com @AjyalHealth
www.frhaty.com /frhatybaby @ frhatybaby

17. Impossible