Animal Health Industry India 2014

Data for AH Industry Professionals
Dr. Sandeep Juneja
Sep. 2014
www.animalhealthindia.com
© 2019 Animalhealthindia.com; HyPro Group of Companies www.animalhealthindia.com
Disclaimer: * - All data and information on this website is compiled from various sources, experiences and anecdotes.
Readers are advised caution and are suggested to exercise their own judgment in using this data and information

A. India – Demographic Dividends
B. India – Animal Health Market
1. Animal Populations
2. Milk Opportunity
3. Meat / Wool Opportunity
4. Poultry Opportunity
5. Companion Animals Opportunity
6. Aquaculture Opportunity
C. India – Animal HealthCare Market
Discussion Topics

Size of a Continent
1.25 Billion Population
4th largest economy in the World
on PPP Basis
GDP Growth rate of ~5.7% in 1st
Qtr. 2014
18 languages, >2,000 dialects
All major religions
Largest English Speaking
Population in the world
31 Provinces and >600,000
villages
~350 Million Strong Middle Class
and growing
Source: Various Press reports
India – Size & Scale

India – States’ GDP v/s Certain Countries
Size of a Continent
Population of some of the
states exceeds many
countries’ populations
States’ GDPs as big as certain
Country GDPs
Diversity across different
states
Local / Glocal approach
needed to be Successful
Source: The Economist EIU; 2013

Historically India & China were World’s Largest Economies & History May
Repeat…….
India – GDPs’ over Last 1000 Years

India – Top 10 Economies by 2050
Historically India & China were World’s Largest Economies and History may repeat
 China & India may be Leading Economies once again

India – Demographic Dividends
Strong population growth to drive future GDP
“Internal Consumption Driven Growth”
Source: KKR India Report Nov. 2012

India – Agri. & Livestock Major Contributors
Agrarian economy - “green, white & pink revolution”
Source: KKR India Report Nov. 2012

India – Animal Population; Govt. of India Data
BASIC ANIMAL HUSBANDRY
& FISHERIES STATISTICS
2013
GOVERNMENT OF INDIA
MINISTRY OF AGRICULTURE
DEPARTMENT OF ANIMAL HUSBANDRY,
DAIRYING AND FISHERIES
KRISHI BHAWAN, NEW DELHI
www.dahd.nic.in
Graphic Representation
of Key Numbers on the
next slide
1951 – 2007 Figures (Million)

India – Animal Population; 2012 v/s 2007
# - Excluding Stray Dogs
2007
(Millions)
2012
(Millions)
% Change
Cattle 199.07 190.90 -4.10
Buffaloes 105.34 108.70 3.19
Goats 140.53 135.17 -3.82
Sheep 71.55 65.06 -9.07
Camel 0.517 0.400 -22.63
Pigs 11.13 10.29 -7.54
Dogs# 19.08 11.67 -38.85
Horses & Ponies 0.612 0.625 2.12
Source: 19th Livestock Census Report by DAHD, Govt.of India
Report released in June 2014

India – Animal Population; Govt. of India Data
191
109
65
135
10.3
11.7
>80,000
Ha.
Cattle
Aquaculture
Buffaloes
Sheep
Goat
Pig
Dog
Horse
(0.62)
All Figures in
Millions exc.
Aquaculture
(Source: 19th Census
Report, DAHD, Govt.
of India
2012 Numbers);
Report Released in
June 2014

India – Animal Population; FAO Data
country
item 2013
India Buffaloes 115,420,000 *
India Camels 436,000 F
India Cattle 214,350,000 *
India Chickens
India Goats 162,000,000 F
India Horses 528,000 F
India Mules 104,000 F
India Pigs 9,300,000 F
India Sheep 75,500,000 F
* = Unofficial figure | [ ] = Official data | F = FAO estimate
FAOSTAT | © FAO Statistics Division 2014 | 24 September 2014

India – Animal Population; FAO Data
214.3*
115.4*
75.5F
162F
9.3F
Cattle
Buffaloes
Sheep
Goat
Pig
Horse
(0.63F)
All Figures in
Millions
(Source: FAO
Website;
Accessed
Sep 24, 2014)
* = Unofficial figure | [ ] = Official data | F = FAO estimate
FAOSTAT | © FAO Statistics Division 2014 | 24 September 2014

India – Livestock Opportunity
Livestock is more than Cattle – 4 Fold Opportunity
1. Cattle
~ 191 Mill. Heads:
a) Indigenous
b) Cross Bred
Backyard to Semi-
Commercial
Reared for:
a) Milk
b) Draught
2. Buffaloes
~ 109 Mill. Heads:
a) Water Buffaloes
Indigenous
Shift to Fully Comm.
Reared for:
a) Milk
b) Buffalo Meat
c) Draught
3. Sheep & Goats
Sheep: 65 Mill. Heads
Goats: 135 Mill Heads
Primarily Backyard
Reared for:
a) Milk (Goats)
b) Meat
(Goat/Sheep)
c) Wool (Sheep)
4. Pigs
~ 10.3 Mill. Heads:
a) Indigenous
b) Cross Bred
Backyard to Semi-
Commercial
Reared for:
a) Pork
Source: Animal Census, DAHD, Based on 19th Census Report by
DAHD, Released in June 2014

India – Household Spend on Food Items
• Milk is 2nd largest item of monthly food spend (18% in Urban & 15% in Rural Areas)
• Milk demand is driven by increasing population and preference for milk and milk products
• Market dominated by un-organized sector (80%)

97.1
102.6
107.9
112.2 116.4
121.8
127.9
132.4
0
20
40
60
80
100
120
140
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
India – Largest Milk Producer & Consumer
Milk production; Million MT
Source: BAHF 2013, DAHD

India – Milk Industry Evolution
Source: FICCI, PwC Analysis Food 360°

India – Milk Demand Related to Prosperity

India – Growth in Milk & Other Foods by 2020
Household Demand for Milk Products & Other Foods - 2000 to 2020
2000 2010 2020 % Growth
(MT) (MT) (MT) (2000-2020)
Milk / Milk Products 64.1 106.4 165.8 159
Fruits/ Vegetables 48.4 75.2 113.2 134
Meat & Fish 4.7 7.2 10.8 131
Edible Oils 5.3 7.7 10.9 107
Pulses 10.6 14.6 19.5 85
Rice 78.3 98 118.9 52
Wheat 54.2 72.1 92.4 70
Source: CLFMA Report

India – Leads Global Demand for Milk

India – Milk Production by Cattle & Buffaloes

India – Top Milk Producing States
• Milk is the largest Agricultural
Commodity in India both Volume
wise as well as Value wise
• The milk production has grown at
3.7% CAGR in the past decade;
much higher growth rate than any
other agricultural commodity

India – Buffalo Meat Prod. / Exports / Consumption
2011 2012 2013 2014 (P)
Production 2.98 3.64 3.70 3.90
Exports 1.29 1.66 1.55 1.65
Local Consumption 1.96 1.98 2.20 2.30
2.98
3.64 3.70
3.90
1.29
1.66 1.55 1.65
1.96 1.98
2.20 2.30
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
MillionTons
Source: USDA Gain Report 2013

India – Buffalo Meat Production / Exports
Source: APEDA 2013
• Buffalo Meat Production in India:
2007 - 1.6 Million Tons
2013 - 3.7 Million Tons
• Buffalo Meat Exports from India:
2010 - 1.3 Billion $
2013 - 2.8 Billion $
• Annual Growth in Buffalo Meat Exports: 15%

India – Buffalo / Red Meat Exports
Red Meat exports forecast to grow by 29% in 2013 even on a higher base
From 9% in 2009, India accounted for >25% of Global Red Meat Exports in 2013
World’s Leading Red Meat Exporters
Source: Press Reports

India – Wool Production
43.9
42.8 43.1 42.9
44.7
30
35
40
45
2007-08 2008-09 2009-10 2010-11 2011-12
Million Kg
13.1
7.7 7.5
4.9
2.8
0
5
10
15
Rajasthan Karnataka J & K Andhra
Pradesh
Gujarat
Top 5 States - 2012
(Million Kg)
Source: BAHF 2013, DAHD

India – Goat Meat Production
4.00 4.28 4.56 4.86
5.51
0.00
2.00
4.00
6.00
2007-08 2008-09 2009-10 2010-11 2011-12
Million Tons
0.96
0.82
0.61 0.58
0.46
0
0.5
1
1.5
UP AP West Bengal Maharashtra Tamil Nadu
Top 5 States - 2012
(Million Tons) Source: BAHF 2013, DAHD

India – Sheep & Goat Meat Exports
Source: APPEDA 2013
• Indian Sheep & Goat Meat Exports:
2010 - 0.04 Billion $ (0.012 Million Tons)
2013 - 0.06 Billion $ (0.016 Million Tons)
• Only Exports Figures
• Rest of the production consumed locally

India – Poultry Industry
Avg. Per Capita
Consumption
World India
Eggs (in Nos.)* 155 nos.* 57 nos.*
Poultry Meat (in Kg)* 12.5 Kg* 2.8 Kg*
Source: Press Reports, Company Websites, Own Est.
Broilers* Layers* Breeders*
Commercial
Poultry
Population
(Millions)
2,300* 210*
(60%
replacement)
21*
Growth (%) 10-12%* 6-8%* 7-9%*
Growth
Opportunity
* - All this Data needs to be verified / Citations Needed

India – Poultry Industry
Source: Press Reports, Own Est.
Ludhiana
Karnal
Namakkal
Pune
Bangalore
Coimbatore
Hyderabad
Kolkata
Vijaywada
Rajasthan
MP
UP
Bihar
&Jharkhand
NE
J&K
TN
AP
Kerela
HP
Punjab
Haryana
Orissa
Goa
Karnataka
Chhattisgarh
UC
WB
North
(Har, Pun, JK, Raj, UC,
UP)
B 500
L 45
Breeder 4.5
South
(AP, TN+ Kerla)
B 800
L 120
Breeder 9
East
(WB, NE, B, Jh, Chh,
Orissa)
B 500
L 10
Breeder 1.5
West
(Maha, Guj, MP, CG & Kar)
B 600
L 45
Breeder 6
Nasik
Lucknow
Jind
All Fig. in Millions)
Hospet

India – Poultry Industry Key Points
 5th largest poultry meat producer and 3rd largest egg producer
 Broiler segment >50% integrated (primarily contract growing)
 90% birds sold live; Cobb >65% mkt. share
 Layers not integrated; emerging market of pullet producers;
 >90% feed self produced
 > 95% eggs sold unbranded; Babcock >70% market share; But getting
consolidated; branding activities on increase
 Retail sector getting organized - QSRs rapidly expanding McDonalds,
KFCs, Pizza Huts, Domino’s etc.
Key points*
Source: Press Reports, Company Websites, Own Est.
* - All this Data needs to be verified / Citations needed

India – Well Cared Companion Animals*
0.1
1.2
4.4
0 1 2 3 4 5
Horses
Cats
Dogs
~ 4,500 Race Horses + ~2,000 Breeding Stock
Fig. in Millions except for Horses
* - Data from Various Press Reports & Anecdotes. Citations Needed

India – Companion Animals Growth Rate

India – Companion Animals’ Key Trends
 One of the fastest growing segments within Indian Animal Health Industry
 Increasing Disposable Incomes & Nuclear families driving the segment
 Pet – Human Bonding getting strengthened
 Certain Human Lifestyle trends….being replicated for Companion Animals
(Grooming Parlors, Spas, Specialty Hotels etc.)
 Human Medicine Technological Advances being extended into Companion
Animals Practice (e.g. Cardiac Care, CKD, Obesity etc.)
 Well established and accepted Pet Food Industry fueling the growth in
adoptions, care and longevity of Companion Animals
 Increased investments into Clinics and Care Facilities by Vets
 Companion Animals Practice as a lucrative career opportunity
Key Trends*
Source: Press Reports, Company Websites, Anecdotes.

India – Aquaculture Potential
Total Coast Line
(includes Andaman & Nicobar islands : 8,129 Km
and Lakshadweep islands)
Total Brackish Water area available : 1.2 Million ha.
FRESH WATER RESOURCES
Fresh Water Earthen Ponds: 2.25 Million ha
Lakes and Reservoirs: 2.09 Million ha
Abandoned paddy fields suitable for
fish culture: 2.3 Million ha
Rivers & Canals: 0.16 Million KM
Source: MPEDA

India – Aquaculture At a Glance
• Global Position: 2nd (1st in In-land Production)
• Contribution of Fisheries to GDP on A Stand Alone
Basis: 0.80%
• Contribution of Aquaculture to Agri. GDP: 4.15%
• Per capita Fish Availability: 9.8
• Annual Exports Earnings: 5 Billion $ (2013 – 2014)
• Growth in Fisheries Segment during 11th Five Year
Plan: 3.6% P.A.
Source: Press Reports, APEDA, MPEDA

India – Fresh Water Aquaculture
FRESH WATER AREA & PRODUCTION in INDIA
• Fresh water Aquaculture in India is mainly Contribution of Fisheries Carp
Based and Carps alone contribute over 1.3 Million Tons / Year
• The average production level is 2 Tons / Hectare/Year
• This production corresponds to an avg. of 0.6 Million Hectare of Fresh
Water Ponds
• Major Indian carp Species cultured are: Catla catla, Labeo Rohita (Rohu),
Cirrihinus mrigala (Mrigala)
• Another main species cultured in Fresh Water is Macrobrachium rosen
begii (Scampi)
Area under Cultivation: ~ 36,600 Hectare
Production: ~ 24,200 Tons
Source: Rajiv Gandhi Centre for Aquaculture

India – Brackish Water Area & Production
BRACKISH WATER AREA & PRODUCTION in INDIA
• Total Area Under Culture: 157,000 Ha.
(around 14% of the total
potential area)
• Shrimp Production: 102,940 Tons
• Avg. Production / Ha.: 600 Kg/ Ha./Year
• Contribution to Exports: 58% by Volume
85% by Values
Source: Rajiv Gandhi Centre for Aquaculture

India – Aquaculture Exports
Export details 2012-13 2013-14 Growth %
Quantity Tons 928,215 983,756 5.98
Value Rs. Crore 18,856.26 30,213.26 60.23
Value US $ Million 3,511.67 5,007.70 42.60
Unit Value
(US$/Kg)
3.78 5.09 34.55
Marine Exports during 2013-14 compared to 2012-13
Exports of All Marine Products Source: MPEDA

India – Animal Health Care Market
Source : CIM – Merchant Bankers, Extrapolations, Market Intelligence and Press reports
• 12th largest market in the world in
value terms
• Livestock remains the biggest
segment with steady growth
• Ready acceptance of new products
/ formulations
• Some consolidation witnessed in
the past; expect the trend to
continue
• Market expected to grow at a
CAGR of at least 8%; if more, even
better. The more the merrier!
220
259
330
158
178
217
22
28
40
-
100
200
300
400
500
600
700
2010 2012 2015 P
Livestock Poultry Companion Animals
Animal HealthCare (USD Mill.)
~ 400
~465
~ 590
1 USD = INR 60

India – AH Market; Species Split
Species Split (%) Therapeutic Segment Split (%)
56%
38%
6%
43%
28%
29%
Therapeutics Vaccines Feed Supplements
Livestock includes: Cattle, Buffalo, Sheep, Goats and Aquaculture
Source : CIM – Merchant Bankers, Market Intelligence and Press reports

World – Biologicals Market; Exp. Growth Areas
Animal Vaccine Market
CAGR (2013 – 2018)
3- 4%
4- 6%
5- 7%
8- 10%
10- 12%
13- 15%
13- 15%
14- 16%
• Significant Investments by Respective Govts.
• Increased spending by Private Farmers on Prevention
Source: Google Search

67 75
91
112
155
48
55
65
77
97
7
8
12
15
20
0
50
100
150
200
250
300
2012 2013 2015 2017 2020
India – Biologicals Market; Opportunity Area
122
138
168
204
272
Cattle Vaccines – Key Growth Drivers
Rapid industrialization & organization in livestock farming
Govt. initiatives on disease control, e.g. FMD, PPR, Brucella etc.
Improved distribution reach esp. for cold chain products
1 USD = INR 60
Figures in USD Million
Source : Market Intelligence,
Extrapolations and Press reports

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