Presented By: Dr. Richard Oliver F. Cortez, DBA, FRIBA, AFBE
VMC Department of Business Administration
FEASIBILITY STUDIES

Feasibility studies can be used for various planning
purposes. A new retail or mixed use development may
request a feasibility study to determine project costs,
community support, economic impact and market
demographics. Retail restaurant franchises may request a
study to determine site selection and identify ideal site
opportunities within a region. And, an inventor may
request a feasibility study to help determine the scope of
interest, market approach for a new product and evaluate
potential competition.

Feasibility studies are key resource reports that provide
detailed insight into a project or "BIG idea"; and, they are
great tools for use in the planning stages of an
organization's goals. In addition, lender's and/or investor
groups may require feasibility studies to strengthen
fundraising campaigns and determine funding options.

When should a feasibility study be used? Here are a few
examples of when feasibility studies are typically required
or needed:

Initial idea exploration, concept development
and overall assessment.

Development project requiring community
support and proof of economic impact.

Major business decisions that
require a "Go/No Go" conclusion.

New community based projects that require
detailed analysis of project scope, needs and
potential impact.

A comprehensive analysis of competitors in the
marketplace and what their offerings include
vs. what goals an organization desires to
pursue.

Business planning and preparation stages.

Technical, legal, operational and scheduling
feasibility applications in project management.

Determining market viability, financial viability
and detailed SWOT analysis.

Launching a new business.

Launching a new product or service.

CREDIT
1. https://www.theosborngroup.biz/post/components-of-a-
feasibility-study
2. www.google.com
3. 3. https://templatelab.com/feasibility-
study/#What_is_an_example_of_a_feasibility_study
4. https://www.apm.org.uk/resources/what-is-project-
management/what-is-a-business-c

Thank you very
much for
listening!