1. Dr. Mrs. Menka Yuvraj Varma
51 Versova Seaside Building, Versova Beach Road
Andheri – West, Mumbai – 400061.
Email: menkasoni82@gmail.com, menkaverma82@gmail.com
Cell: +91 9833841982 /+91 8652177319 /+91 9833181982
CAREER OBJECTIVE
To secure a Execusion, Operational & Managerial position where I can use my digital marketing experience
and become an asset to my employer.
PROFILE SNAPSHOT: TOTAL EXPERIENCE – 5 YEARS
 Good understanding of Digital /Online Marketing & Advertising.
 Competent in Branding, Promotions, Lead Generation & Developing Digital Marketing Strategies.
 Provided advanced technical solutions that boosted productivity and efficiency across the organization.
Quickly identified problem areas and implemented effective solutions to meet goals.
Skill Sets
• Digital Marketing and Adverting | Search Engine Optimization | Google Adwords
• Branding & Promotion | Lead Generation | Google Analytics | Email Marketing
• Social Media Marketing | WordPress Expertise | Website Design & Development
• Mobile Marketing | Facebook Marketing & Ads | LinkedIn Marketing & Ads
• YouTube Marketing & Advertising | Digital Strategy Development | Viral Marketing
• Internet Research | Web Research | Data Collection
Employment Details
Name of the Organization : Fortune Digital India – Google Certified - Digital Marketing Company
Location : Andheri (W), Mumbai
Designation : Internet Entrepreneur & Founder
Website : www.fortunedigitalindia.com
Tenure :2014 - Currently Working
Fortune Digital India is a Google Certified Digital Marketing Company, serving across the boundaries.
We are dedicated and focused towards our services quality, global clientele and performance. We have our
strongholds on Social media, SEO and online ads. Our core competencies are :
1. Brand Promotion, Competitors Monitoring
2. Create Landing Page and Squeeze Page for lead magnets
3. Website Designing & Development (WordPress Expertise)
4. Search Engine Optimization (Off-Page SEO & On-Page SEO)
5. Lead Generation for Business
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2. 6. Ecommerce Solutions
7. Social Media Advertising & Marketing (Facebook, Twitter, LinkedIn, Instagram, Snapchat etc.)
8. Pay Per Click Advertising (Google Adwords)
9. Google Analytics
10. Email Marketing (MailChimp, Aweber, Get Response, Sendy, BenchMark, etc..)
11. Blogging & Content Writing
12. Internet Research and Data Collection (Data Mining)
Name of the Organization : GMP Technical Solutions Pvt. Ltd.
Location : Ghatkopar (W), Mumbai
Designation : Manager – Healthcare Infrastructure (BD)
Reporting : Vice President - Projects
Tenure : July 2013 – May 2014
Job Objectives:
• Leads Generation, Social media marketing, Content Development & Optimization
• To develop the new Hospital Infrastructure vertical in terms of branding
• To act as a liaison between the doctors & internal technical team
• To achieve the business targets
Key Responsibilities:
• Coordinating with intra-departmental teams for various projects
• Client and Vendor database development
• Provide detailed description of project scope and the requirements with team and clients
• Catalogs – Content development as well as coordination with Design company
• Creating & conducting proposal presentations
• Prepare various confidential documents
• Responsible for Website content development & for getting print ads in magazines
Relationships and Roles:
• Making initial contact with other healthcare professionals for Hospitals & Laboratories to
obtain user requirements
• Facilitate internal and external communications
• Consulted with clients and understand their project requirements.
• Present various Operation Theater Plans, Clean room technology plans to health system and
hospitals
• Independently handled Exhibition from start to finish
• Coordinate the appearance of all Organization print and electronic materials such as
letterhead, use of logo, brochures etc.
Notables:
1. Business Development : Facilitate to increase the clientele size
2. Marketing and Communication (Marcom) :
• Responsible for Online and digital marketing
• Develop short- and long-term plans and budgets
• Develop, implement and monitor systems and procedures necessary to the smooth
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3. operation of Marcom function.
3. Branding and Promotion: Responsible for all branding & Promotional activities.
Name of the Organization : 3Cube Bio Med Pvt. Ltd.
Location. : Nariman Point, Mumbai
Designation : Project Operations & Business Development Team Member
Reporting : Managing Director
Tenure : May 1st, 2012 – June 2013
Key Responsibilities
• Responsible for developing marketing and digital marketing strategies to meet agreed company
objectives.
• To oversees all digital marketing, advertising, promotional and branding activities.
• To monitor and analyzing market trends and studying competitors' profile and services.
• Identifying target market and developing strategies,
• Preparing and managing marketing plans and budgeting.
• Budget management. To deliver all marketing activity within the agreed budget.
• To conduct market research in order to identify market requirements for current and future
projects.
Notables:
1. Execution of Health Cube Project i.e. Drug Vending Machine with Height, BP & Weight :
• Vendor analysis for OTC Drugs.
• Coordination & Communication with venders.
2. Marine Medicare Division :
• Managing the implementation of Software in various DG Approved Clinics/Diagnostic
centers.
• Coordinated with the Doctors, candidates (patients) and ship management companies.
• Coordinated for availing OTC Drugs on ship(Board) and Maintain data base of all the
relevant drugs needed on Ship.
• Good understanding of OTC Drugs and related Rules & Regulations in India.
3. Bio-Medical Devices (National & International Marketing):
• Coordinated with Clients & distributors, and generate the potential leads by Social Media
Marketing, Website, Advert Campaigns etc.
• Calling and briefing to them about the product, send them business proposals and quotation.
• Follow Ups of clients and Producing Monthly Sales and Follow up Reports
• Well versed with rules of Import of Bio-Medical devices in India.
• Handling Lead Management software (vTiger) and managing centralized data base of
clients.
• Communicated with Healthcare Magazine Publishers regarding the monthly advertisement
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4. in the magazine.
• Responsible for Branding & Promotion of Medical Devices in India
Name of the Organization : HOSMAC India Pvt. Ltd.
Location : Goregaon, Mumbai
Designation : Assistant Manager- Business Development
Reporting : Managing Director & Head- BD
Tenure : December 14, 2010 - April 30, 2012.
Key Responsibilities:
1. Digital Marketing Strategies and Business Development(Healthcare) - Pan India
 Lead generation through internet research, Social Media Marketing, website and keep track of market
activities.
 Calling and briefing clients and inquiring in their projects.
 Doing Market research on the potential clients and reporting to Managing director and Director-
Business Development.
 Liaoning and follow ups with clients for arranging in house meets.
 Assisting managing director & Departmental directors in the meets & preparing Minutes Of the Meeting.
 Managing with Director and GM- Business Development for strategic planning of revenue generation
and business development.
 Customer Relationship Management through client feed backs in pre and post project stages.
2. Quality Management and Documentation
 Also designated as ISO Coordinator- Business Development.
 Coordination with all BD teams through VC across India for following and implementing ISO processes.
 Maintaining BD manuals and documentation and arranged departmental training programs.
 Coordination with Auditors for Internal and External audits.
3. Branding And Communication
 Headed the BD team in Health care events/ exhibitions & Seminars :-
 Hospital Infrastructure India 2011(Organized by HOSMAC)-Mumbai
 Hospital Management Conference 2011- Mumbai
 Hospital Tech 2011 (Organized by Confederation of Indian Industry (CII))- Ahmadabad
 ASICON- New Delhi
 Communication & coordination with the attendees of exhibition for getting business leads.
 Maintaining database of attendees and potential clients.
 Assisted in Branding & Promotion of New launch of Healthcare Magazine
4. Technical Skills
 Expert hand in inquiry tracking system (Salesforce) and Research
 Maintain Internal Communication & Coordination with Hospital Planning & Designing team.
 Well versed with Expression Of Interest (EOI) , Bidding and Tendering of Hospital and Medical
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5. College contracts.
Selected Accomplishments:
 National Health Systems Resource Centre (NHSRC)
 Royal Bhutan Army, Government of Bhutan
 Chittagong Port Authority (CPA),Bangladesh
 Ministry of Health & Family Welfare, Government of Gujarat
 Ministry of Health & Family Welfare, Government of Maharashtra
 Government of West Bengal
 Government of Kerala and many more.
 Expert hand in secondary data collection and analysis of data for preparing Detailed Project Reports
for Proposed Multispecialty/Super specialty/Tertiary care Hospitals.
 Manage Order Booking System and Invoicing in coordination with accounts department.
 Preparation of confidential documents viz. proposals, agreements & work orders for private and
government hospitals and medical colleges.
 Generation of monthly revenue reports, lead conversion ratio report, project status report for PAN India.
Name of the organization : Hospicon India Pvt. Ltd.
Location : Mumbai
Designation : Manager Business Development
Reporting : Managing Director
Duration : May 2010 – Dec 2010
Notables:
 Assisted in Market feasibility study, Hospital initial planning & Hospital equipment planning.
 Primary and secondary data collection and analysis for preparing detailed project report.
 Done research on the potential clients and reporting to Managing director.
 Co-ordination and follow ups with clients for arranging in house meets.
 Coordination with teams & clients for Medical tourism.
Internship
Name of the organization : Sir H.N. Hospital
Location : Mumbai
Designation : Management Trainee
Reporting : Assistant Medical Director (Dr. Atul Adaniya)
Duration : February 2009 – June 2009
Project Undertaken: Central Sterile supply department & Pharmacy department.
 Observation of various departmental activities (Bed Mix, facility mix, services offered and equipments
used in various departments)
 Well versed with the various departmental operations and management
 Good understanding with the inventory Management in Hospitals
Name of the organization : P.D. Hinduja Hospital & Medical Research Centre
Location : Mumbai
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6. Designation : Management Trainee
Reporting : Deputy Director (Mr. Joy Chakraborty)
Duration : October 2008 – Jan 2009
Project Undertaken: Model for Mobile Medical Unit services , Need analysis for mobile medical unit
services and Equipment planning.
 Good understating with Medical facilities and services
 Good understanding with the Mediclaims and related work process in hospitals.
 Marketing, Planning, corporate communication and customer relationship Management
Education
Qualification Institute/college Board/University Class
Advanced Digital Marketing &
Advertising (2014)
Delhi School Internet
Marketing (DSIM)
Delhi School Internet
Marketing (DSIM)
1st
Class
MBA in Health Care management
(2008-10)
Institute of Clinical Research
India-Health, Mumbai. MH
PRIEST University-
Tamil Nadu
1st
Class
Bachelor of Physiotherapy (2003-08)
Mahatma Gandhi Memorial
Medical College- Indore. MP
DAVV University 1st
Class
HSC
Krishna Higher secondary
School
MP Board 1st
Class
SSC Central School. MP CBSE Board 1st
Class
Technology
 MS Visio, MS Word, Excel, Power Point & Outlook 2007.
 Online Market research and secondary data collection
Personal Dossier
Date of Birth : August 04, 1982
Marital Status : Married
Husband’s Name : Mr. Yuvraj H. Varma
Languages known : English, Hindi and Marathi
Hobbies : Reading and Listening Music
sReferences : Available on request
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7. Designation : Management Trainee
Reporting : Deputy Director (Mr. Joy Chakraborty)
Duration : October 2008 – Jan 2009
Project Undertaken: Model for Mobile Medical Unit services , Need analysis for mobile medical unit
services and Equipment planning.
 Good understating with Medical facilities and services
 Good understanding with the Mediclaims and related work process in hospitals.
 Marketing, Planning, corporate communication and customer relationship Management
Education
Qualification Institute/college Board/University Class
Advanced Digital Marketing &
Advertising (2014)
Delhi School Internet
Marketing (DSIM)
Delhi School Internet
Marketing (DSIM)
1st
Class
MBA in Health Care management
(2008-10)
Institute of Clinical Research
India-Health, Mumbai. MH
PRIEST University-
Tamil Nadu
1st
Class
Bachelor of Physiotherapy (2003-08)
Mahatma Gandhi Memorial
Medical College- Indore. MP
DAVV University 1st
Class
HSC
Krishna Higher secondary
School
MP Board 1st
Class
SSC Central School. MP CBSE Board 1st
Class
Technology
 MS Visio, MS Word, Excel, Power Point & Outlook 2007.
 Online Market research and secondary data collection
Personal Dossier
Date of Birth : August 04, 1982
Marital Status : Married
Husband’s Name : Mr. Yuvraj H. Varma
Languages known : English, Hindi and Marathi
Hobbies : Reading and Listening Music
sReferences : Available on request
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