Mass media and Society

1. Impact on mass communication
on
society
Dr J Balamurugan

2. The mass communication tools

4. The social media

5. Introduction
• Everyday life is a total of routines, actions and reactions
repeated day after day. Media is playing important role in
everyday life.
• Mass media as a "view into the world" became as a members
of the family, all over the globe.
• Mass communication plays a central role in the existence,
development and maintenance of society.
• No society can function, or achieve goal without mass
communication.

6. Conti..
• Mass media are capable of creating various kinds of impact
on mankind.
• It play a crucial role in the function and change of any society.
• A study of social change cannot be done without studying
mass media.
• Therefore, in the present times when technology has brought
about changes in the society, mass media studies have
become important.

7. The position of individual

8. Conti..
• The mass media constitute a powerful and pervading force in
our lives.
• We are exposed daily to a bombardment of media messages.
• Most of the information we receive about our community, our
state, the nation and the world comes to us through
newspapers, magazines, television and radio.
• The information and views communicated through these
media have great impact on our attitudes toward people,
events and problems.

9. Conti..
• Due to mass media the range and amount of information
available to the people has vastly increased.
• For example, a villager in India today can have the idea of what the city life is
by watching television and cinema.
• Mass media have exposed people to technical subjects which
are of their day to day use.
• For example, use of automatic machines, electronic appliances, pesticides,
fertilizers etc.

11. • Mass media has affected our society both positively and negatively in the
field of the family, marriage, religion, economy, education and polity.
• It has programmed our thoughts, what and how we dress and how we
relate to one another etc.
• Certain images shown on television influence kids to misbehave,
disobeying parents under the impression.
• Disobedience leads to destruction, that leads to teenage pregnancy, drug
abuse etc.
• On the other hand mass media can persuade young kids positively: if you
tune to programmes that motivates positive force.

12. Conclusion
• Overall, Mass media do not involve the individual directly.
• It bring changes largely in the psychological domain.
• It capture the audience by changing their opinions, attitudes,
beliefs, knowledge and value systems.
• To sum up, mass media create impact by playing their role as
change agent, reflector and reinforcer of dominant values and
attitudes in society which can have a significant impact on the
decisions of development planners, policy makers and
legislators that affect development programmes.

13. Thank you