2. 2 3
PERSISTENCE
INNOVATION QUALITY
NNOVATION
ERSISTENCEQUALITY
Welcome to CCU MBA Program. You have just
joined us at the right time, CCU is launching its
new MBA in Creative Thinking, we hope that you
will find it interesting and informative. We strongly
encourage you to contact us for any more information. CCU, its institute and colleges has re-
ceived several national and international
awards including the TORCH Award of
the American Society for Training and
Development, The Creative Application
Award of the Human Resource Man-
agement Association, and the Award of
Achievement from the Creative Think-
ers Association of America.
The only MBA takes you to the future
and challenges your creativity to transform your
mental set-up into an innovative futurist”
Professor Dr. Hossam El-Shazly
Cambridge
Corporate University
The MBA has been the degree of choice
for professionals in this age of change.
Our MBA is the first and only postgradu-
ate degree with major in Creative Think-
ing available around the world. CCU is
the only institution that has been spe-
cialized in the field of innovation and
is offering degrees and programs in this
challenging area. The wealth of aca-
demic experience with industry expertise
that embedded in the program makes our
graduates able to change the world and to
make a difference in any place they join.
The MBA in Creative Thinking is the
only postgraduate degree that introduces
the students to the basis of the legendry
innovation-system which designed to
change the business world.
Why our MBA?
of Quality Education
30years
INNOVATION
PERSISTENCEQUALITY
3. 4 5
PERSISTENCE
INNOVATION QUALITY
NNOVATION
ERSISTENCEQUALITY
We believe that innovation is the core concept of tomorrow education
and we know that diversity and innovation are linked throughout the
human history. CCU is looking forward to explore the future by of-
fering its students different educational programs build on sharing of
experience and multicultural education.
This programme has been developed by the Cambridge Corporate
University, Its Institute and College, in partnership with the CPI
Institute of Graduate Studies. Each module has been developed by
authors from the University, its institute and college ensuring that a
range of perspectives are integrated in the course material.
Who is this program for?
Who developed this programme?
This internationally relevant professional development program
is intended for people working in the broad area of international
business. Participants likely to gain most from the program are
those involved in decision making, leading positions, business
development, business policy and strategic management.
INNOVATION
PERSISTENCEQUALITY
The type of education offered at CCU is a
transforming, developmental experience that
stimulates intellectual and personal growth by
building deep, practical knowledge and foster-
ing sound judgment. The word ‹transforming›
used here deliberately, as transformation is
indeed what happens to our students. When I
talk with our alumni, I hear over and over again
how deeply they were changed by the environ-
ment they found at CCU.
Everything about the institute – its unique
residential campus, its remarkable faculty who
teach with skill and passion, its extraordinary
students – works to create an unparalleled en-
vironment for learning and growth. the unique
model of online lecturing that brings the ex-
perience of world though leaders from every
spot in the world to students in their interna-
tional campus. So much of what our alumni
remember about their years here is the process
of learning and teaching they shared with their
classmates – enhancing their ability to listen
and think, and developing a deeper under-
standing of themselves and the distinctive and
important task of leadership. All this comes
together in the classroom. At CCU, we be-
lieve that education should provide more than
knowledge and tools; It should build a founda-
tion for a lifetime leadership.
CCU Experience
4. 6 7
PERSISTENCE
INNOVATION QUALITY
NNOVATION
ERSISTENCEQUALITY
The program focuses on enhancing the creativity and developing
the creative thinking skills of participants, preparing them system-
atically to participate in the workplace as ideas generators, change
agents and outstanding entrepreneurs and to participate successfully
in maximizing the creativity and innovation of their organizations.
Successful participants value more than money for their organiza-
tions their value is equal to wealth!
The program structured only in small groups and focuses on the
“How” more than “What”. The philosophy of teaching serves the
mission of CCU in linking education to the social and economical
development by arming participants with state- of- the- art mental
model which will make them different.
THE WORLD CLASS
CCU is an educational and research institution that teaches
students how to manage the new world of change and how to
deal with both the speed and the scale of the process. One of
the drivers of this new world of change is globalization, where
CCU international classes and campuses were designed in a new
global dimension that ensures diversity and innovation as well
as maximizes the presence of different school of thinking within
any research group. Our world class focuses on the ability of dif-
ferent people from different back grounds and different cultures
to work together and to generate wealth out of innovation.
Our Modules
All academic programs at the Cambridge
Corporate University are developed and
taught by CCU faculty who are distin-
guished academicians, skilled educators,
groundbreaking researchers, awardwin-
ning authors, and entrepreneurs in their
respective fields. Representing various
disciplines, they remain close to practice
through relationships with business and
industry leaders and personal involvement
as board members and consultants for top
companies around the world. CCU faculty
leverage their business expertise and field-
based research to create new knowledge
and enduring concepts that shape the prac-
tice of management.
You will not be surprise to
discover that all our modules
are only available inside CCU
Campus and are not offered an-
ywhere else in the world. It is
our unique advantage that our
modules have been developed
on the bases of the unique in-
novation system that designed
by CCU talented researchers
and scholars. The program is
challenging and bringing a
wealth of information and in-
novative techniques that ena-
ble the participants to re-invent
a new mental-setup dedicated
for creative thinking.
Our Graduates
Equal to Wealth!
Why People Come to CPI?
INNOVATION
PERSISTENCEQUALITY
5. 8 9
PERSISTENCE
INNOVATION QUALITY
NNOVATION
ERSISTENCEQUALITY
Quality of Education Academic
QualityThe type of education offered at Cambridge Corporate Uni-
versity is a transforming, developmental experience that
stimulates intellectual and personal growth by building deep,
practical knowledge and fostering sound judgment.
The word transforming used here deliberately, as trans-
formation is indeed what happens to our students. When
talk with our alumni, you hear over and over again how
deeply they were changed by the environment they
found at CCU. Everything about the University – its
unique Swiss educational culture, its remarkable faculty
who teach with skill and passion, its extraordinary stu-
dents – works to create an unparalleled environment for
learning and growth, the unique model of online lectur-
ing that brings the experience of world though leaders
from every spot in the world to students in their interna-
tional campus.
So much of what our alumni remember about their
years here is the process of learning and teaching they
shared with their classmates – enhancing their ability
to listen and think, and developing a deeper under-
standing of themselves and the distinctive and impor-
tant task of leadership. All this comes together in the
classroom. At CCU, we believe that education should
provide more than knowledge and tools; It should
build a foundation for a lifetime leadership. We be-
lieve that innovation is the core concept of tomorrow
education and we know that diversity and innovation
are linked throughout the human history.
The University is an official subsidiary of the giant
CPI International Group with offices, subsidiaries,
business and consultants in more than 19 countries
worldwide.
INNOVATION
PERSISTENCEQUALITY
Cambridge Corporate Univeristy is renowned for the quality of its teach-
ing. The Univeristy and its Institute work together to ensure that stu-
dents receive an excellent education through lectures, seminars, classes
and supervisions. The quality of teaching in lectures and supervisions is
monitored by the Univeristy faculty and its Institute, who arranges feed-
back on courses and organize appropriate student representation of rel-
evant bodies within the Univeristy and the Institute. These may include
teaching committees, degree committees and staff/student consultative
committees or advisory groups. The Univeristy also receives feedback
from students through tutors and directors of studies, which also provide
personal and individual educational support.
The senior tutor’s committee and the general education
committee at the Univeristy review the quality assur-
ance mechanisms. The Univeristy and its Institute are
committed to providing useful information on its edu-
cational provision and makes available information to
illustrate its commitment to high standards of learning
and teaching. The Institute of Graduate Studies is the
primary source of information on educational develop-
ments and changes to courses offered by the Univer-
isty and the Institute. Various indicators of quality and
standards of learning and teaching are also available.
6. 10 11
PERSISTENCE
INNOVATION QUALITY
NNOVATION
ERSISTENCEQUALITY
Accreditation
Cambridge Corpoarte Univeirsty is a symbol of excellence
in Swiss Education , the Univeirsty, its Institute and College
is fully accredited by the international ACC accreditation
commission.
The program consists of 4 modules, each module lasts for 15
weeks, includes 13 weeks for completing the topics followed
by 2 weeks spent preparing the work to be assessed. Each
module has a value of 20 credits.
The Univeristy, its Institute and College is
a standing member of the Swiss Quality
Education Institute.
In 2004, The Univeristy, its Institute and
College was fully accredied and registered
by the State of Wallis in Switzerland for
offering degrees and programs including
the Doctoral Program. The official release
was mde in the official state news paper on
Thursday 9 September 2004.
This two weeks introduction is
an essential and compulsory part
of the Masters programme and
is designed to prepare the par-
ticipants for the very different
environment and structure of the
program.
It does not have any credit value.
It provides:
• An introduction to the pro-
gramme and the faculty.
• Advice and practice in access-
ing and using the library and
the computer lab.
• Guidance on study skills and
on preparing for this particular
programme.
• Guidance on the case study
model and the Psychology
track.
• Tour visit to the institute main
offices, the corporate centre as
well as the main campus of the
college.
• Practicing the innovation
game and the idea generator
workshop,
• Individual Psychology inter-
view and Personality analysis.
During the two weeks the program commit-
tee works very closely with the students in
order to gain a deep understanding of the
participants’ mental set-up as well as of
their knowledge and information concern-
ing subjects will be required to complete the
program. Participants share social events
and interact among them and with the local
Swiss culture.
The Cambridge Logo of the Cambridge Corpoarte
Univeristy is the official Acdemic Seal of the Uni-
veristy, its Institute and College and which is of-
ficially registered with the Swiss Federal Institute
of Intellectual Property located at Einsteinstrasse 2,
Bern under Nr. 518466, published officially under
Nr.37 for the purpose of education and certifiation
with International Classification Nr. 35, 41 under
the name of the Univeristy, its Institute and College,
registered under Act 1985 , with Registiration Nr.
4755203.
The Program
INNOVATION
PERSISTENCEQUALITY
7. 12 13
PERSISTENCE
INNOVATION QUALITY
NNOVATION
ERSISTENCEQUALITY
The Online Master degree
The first Master of Business
Administration MBA
with Major In Creative
Thinking
How it works
CCU is an institution that chooses innovation as its main focus, and has been the ‘Home of
Innovators’ for more than three decades. This innovative nature and structure reflects on the
way the program delivered and students interact with their instructors and their classmates.
At the CCU we invented an innovative-based methodology that matches the requirements of
the first MBA in creative thinking and we are very successful in brining the innovative classes
of CCU to the online world. At CCU we believe that online education represents the 21st cen-
tury way of knowledge transfer, where flexibility is important, but quality makes the difference
in a world of unlimited change.
Our research articles and case studies involve you in a new world of critical thinking where
you define the parameters of your study, but within a system of quality that ensures efficiency.
Our program will change the way you approach problems, the way you formulate plans and
the way you define strategies. This MBA program will challenge your mental-setup to transfer
you into a futurist and an innovator.
Online Philosophy at the CCU
If you are thinking of doing an online MBA
degree where you think it’s the easy way to
complete a postgraduate study, so you’re not
in the right place.
Our MBA program is considered as one of the
most challengeable and innovative program
that requires the participant to think critically
during all of his/her studies. If you are accept-
ed at our MBA program, be sure that you will
be able to make a difference in any place you
join and to create a value in your own business
environment.
This MBA program has been structured on the ‘Best-Fit’ delivery tech-
nique which invented by a group talented scholars at the Cambridge Cor-
porate University. This innovative structure allows you to adjust your study
with the rest of your life, not only through the flexible onlineoffline work,
but also through a structure that links all your business activities to your
study program.
As a member of this innovative experience you become a member of
the Cambridge Corporate University Club, the ‘Home of Innovators’
where you can meet interact and network with managers of change from
around the globe and where you will be able to build your CCU network
with people who make innovation their profession and who are changing
the world every day.
Structure of Best-Fit
CCU Club
INNOVATION
PERSISTENCEQUALITY
8. 14 15
PERSISTENCE
INNOVATION QUALITY
NNOVATION
ERSISTENCEQUALITY
At the Cambridge Corporate University, you have the option to complete
your degree either on campus in Switzerland, on one of our international
campus available in 19 countries worldwide, or via our unique model of
online education, where you can study, interact and complete your degree
entirely online. The CCU unique model of online education appeals to the
needs of busy executives in this century and offers one of the most informa-
tive and challenging models of education, where you interact with executives
and students from different cultures where attending online life lectures with
thought leaders, industry experts and scholars from the University, its insti-
tute, college as well as from the giant CPI International Group.
At CCU you can complete your
study and earn your prestigious
executive education certification
from the Home of corporate devel-
opment in Switzerland, when keep-
ing your job and maintaining your
income. The flexible model of study
used at the CCU online programs
allow students to plan their time of
study based on their life agenda and
enjoy a real corporate life mode of
study and achievement.
On Campus – Online
Earn Your Degree Online
An Innovative Approach
Study that
fits your life
At CCU Switzerland, you can enroll and complete your MBA pro-
gram entirely online. Our online campus applies an innovative ap-
proach enables students to study, interact, learn, work in groups,
complete their research, write their thesis and attend face to face
lectures and workshops with scholars and Professors from around
the globe.
The innovative approach of the CCU online model of learning is no different
than all models applicable at the University, it is innovative and unique. CCU
is an institute chooses innovation as its way of life and you will feel and prac-
tice this in each day of your study at the University. Our Unique approach was
developed on the following modern learning mechanisms and techniques:
– The Scenario-Case Approach
– Face to face online lectures, workshops and workgroups
– Exchange of experience among professionals from around the globe
– The CCU Discussions Questions Articles approach
– Placement Opportunities for Practical Learning in Switzerland and Abroad
– Personal attention throughout he entire period of study
– Unlimited Career opportunities using the Alumni Career service at CCU
9. 16 17
PERSISTENCE
INNOVATION QUALITY
NNOVATION
ERSISTENCEQUALITY
INNOVATION
PERSISTENCEQUALITY
The Modules
Foundation
Module:
Advanced
Module:
Masters
Module 1:
Masters
Module 2:
The foundation module includes cours-
es with aim to provide participants with
a solid base in business management,
the module includes courses in:
1. Strategic management
2. Business Policy
3. Accounting
4. Human Resource Management
5. Organizational Behaviour
6. International Marketing
7. Master Project 1
(Briefing and Guidelines)
The advanced module objective is to link
the foundation approach in business to the
business life, focusing on the practice than
the theory and developing the initial stage
of the creativity space in the participants’
minds, courses in this module include:
1. Psychology track
(Business Approach)
2. Psychology track
(The Art of Life)
3. Sociology track
(Diversity, innovation relationship)
4. Information management
5. Financial management
6. Government Business and
International Economics
7. Strategic Human Resource
Management
8. Master Project 2
(Briefing and Guidelines)
The masters module 1 objective is to
shape the creativity space into an active
creative thinking unit built-in the partici-
pants’ minds , through different system-
atic, structured and dynamic courses, the
masters module courses are:
1. Creativity model
2. Innovation system
3. Strategy and innovation
4. Break through thinking
5. Value Innovation
6. Opportunity management
7. Corporate I.Q.
8. Creativity workshops
9. Innovation project
10. Master Project 3
(Briefing and Guidelines)
This module is the project module of the
degree. Participants work very closely with
their projects supervisors and other faculty
members at the University, its institute and
college to complete their project thesis and
to be able to present it at the end of the mod-
ule and before the final assessment.
The project should be an original piece of
work and should represent a practical ap-
plication of the knowledge and information
which the participants gain during the first
3 modules of the master degree. Guidelines
on the project and the thesis writing will be
lectured through out the first three modules
on special sessions.
The project is an essential part of the re-
quirements of the master degree and should
be accepted by the degree committee in or-
der to recommend to the board of governors
at the institute and its college to confirm the
degree of the Master of Business Adminis-
tration.
Some projects will may grant an oppor-
tunity for a practical field research within
the institute or within one of the partners
organizations in Switzerland.
1 2 3 4
16 17
10. 18 19
PERSISTENCE
INNOVATION QUALITY
NNOVATION
ERSISTENCEQUALITY
Our classes and workshops are designed around our people, so that a harmonious and
productive environment is achieved. What you hear and feel from the time you join the
class engages you in the cooperative effort and «can-do» approach of students, faculty
and administration, all working in unison. We firmly believe that we can give people a
much better class of education within such an environment built on the power of mu-
tual respect and understanding. The innovation system that designed by scholars from
CCU, and its institute is built on what called the ‘human organization’where the power
of interaction is the ultimate power to achieve objectives.
Our classes are one best example for the equation of ‘diversity-innovation-wealth’,
where modules have designed to offer great flexibility and provide you with the option
to break for few weeks when required. It is also the policy of the limited number of
students in each class that gives students the opportunity to get the best of their instruc-
tors, and advisors.
Cambridge Corporate University is
proud of its faculty. All academic
programs at CCU are taught by fac-
ulty who have outstanding academic
credentials, are authors of ground-
breaking books and articles, and are
leading authorities in their respective
fields. As professors, board members,
consultants and field researchers,
they have an immeasurable wealth
of real-world expertise. They also are
recognized experts on global business
and management issues, and maintain
relationships with top companies
around the world.
In addition to that, all
faculty members who are
teaching at the CCU on-
line program have been
certified as skilful online
instructors who are able
to use the best-fit struc-
ture approach.
Our Classes
Faculty
MBAAdvisor
Program Manager
Once you have submitted an application form, or requested information
about the online-MBA program in Creative Thinking, a specialized MBA
advisor will contact you by phone or email to arrange for a phone inter-
view. This interview is quite important to ensure your ability to join such
special program and will give you the chance to ask any question you have
in mind. Your MBA advisor will discuss with you all study and financial
details including different options for payments plans in order to help you
to land on your best option. Our MBA advisors will take care about you
tell the time you’re admitted to the program.
Once you have been admitted to the MBA
program at CCU, your program manager
will become your all time guide for the
rest of your degree. Your program man-
ager will be your main reference during
the program and you can contact him/her
at any time with any questions, concerns,
observation or comments with regards to
your classes, modules, schedule, enrol-
ment, attendance, and assessment.
We have made sure that our program
managers have been trained on the best
level to deal with their tasks and to help
you to make your time at CPI, such a re-
warding and productive experience.
INNOVATION
PERSISTENCEQUALITY
11. 20 21
PERSISTENCE
INNOVATION QUALITY
NNOVATION
ERSISTENCEQUALITY
Technical Support
Program Fee
CCU is using an advanced and easy to use soft ware that designed
by another sister company, CPI TecK, this software is one of the
best plat-forms used for online education. The research based
methodology invented by CCU gives you the option to work both
on-line and off-line and to complete all your assignments without
technical problems. However if you ever need any assistance, our
professional technical staff is available 24/7 all the year around. CPI
TecK is an International IT and Technology solution company and
an official subsidy of the giant CPI International Group, the mother
group hosts CCU as well. CPI TecK developed an online program
that encages the students in pleasant and professional environment
built on the world class approach that encourages discussion be-
tween different schools of thinking form around the globe.
The tuition fee for the MBA program in Creative Think-
ing at Cambridge Corporate University is US$24,000,
including all study materials, case studies, software, etc.
Registration fee of US$150 is applicable at the time of
application. The program fee doesn’t include housing or
an accommodation fee.
Payment plans are available in different models and based
on the approval of the admission office. Scholarships are
also available for specific countries and regions, please
consult the MBA office at the Cambridge Corporate Uni-
versity for detailed information at: MBA@cambridgecu.ch
INNOVATION
PERSISTENCEQUALITY
Entry
requirements
Applicants for the MBA in Creative Thinking
are expected to have achieved, or to expect to
achieve a very high standard in a degree course
of equivalent level to a UK Bachelor’s degree
with honours. In most countries this is a first
degree (Bachelor’s, Licentiate, Vordiplom)
but from some countries a Master’s level de-
gree may be required. The minimum standard
required is normally First Class Honours or
equivalent, which translates in most countries
into ‘A’ grades.
Proficiency in English, participants should be
able to produce well structured work, sum-
marise key points clearly and discuss issues in
writing from different points of view . There
are no formal limitations on the subjects that
may have been studied for a first degree, but
we would normally expect applicants to have
a firm grounding in either the sciences, social
sciences or humanities, and to have taken some
courses of relevance to management studies.
How to apply
Applications for admission to the program
should be made to the admission office at the
Cambridge Corporate University Switzerland
using the online application form. The form
should sent via email to the Registrar office
at the CCU via email at: registrar@cam-
bridgecu.ch
In addition to these forms, applicants will also
need to arrange for the following documents
to be sent to the Board of Graduate Studies:
1. Two signed academic references. Referees
should be asked to indicate how the appli-
cant ranks in his or her year group or in re-
lation to the best students that the referees
have taught. They should also include their
email, fax and telephone numbers. If refer-
ees are not fluent in English, their referenc-
es should be written in a language in which
they are fluent, but should be accompanied
by notarised translations.
2. Two copies of a full official transcript of
the applicant’s academic record and authen-
ticated degree certificate where appropriate.
If these are not in English, they should be
accompanied by notarised translations;
however, the original documents must also
be included.
3. If the applicant cannot demonstrate fluency
in the English language, an IELTS or TOE-
FL test report will also be required.
All applications should be sent by email to:
Registrar@cambridgecu.ch
Application may sent also by mail to:
Cambridge Corporate University
Admission Office
Dorfplatz 1, 6045 Meggen
Switzerland
For further information about the program
Please contact the program committee at:
MBA@cambridgecu.ch
Phone: (41) 44-5866-457
(41) 78-9068-999 Hotline
12. 22 23
PERSISTENCE
INNOVATION QUALITY
NNOVATION
ERSISTENCEQUALITY
Scholarship Program
At CCU we believe in the right of education for every human
being on earth and we work hard to facilitate the expansion
and dissemination of knowledge and education everywhere.
The CPI Institute of Graduate Studies - CIGS offers a number
of scholarship opportunities for students each year. The
scholarship program offers financial aid for students who earn
their degree online and who are not able to pay for the full
tuition fee of the program. In many cases the program offers
financial aid that cover more than 30% of the program cost.
The scholarship covers the following:
– The scholarship discounting value for online programs differs ac-
cording to the program, nationality and the eligibility of the stu-
dents, however most of our students who get approved for the
scholarship program receive a financial aid covers more than 30 %
of the program’ tuition fee.
– The Scholarship program also cover the full cost of the online pro-
gram director and thesis supervisor including face to face research
meetings in Switzerland or abroad, when and where applicable.
Alumni Communities
Cambridge Corporate University alumni community offers
a wide range of opportunities of socializing, networking,
volunteering and becoming part of a worldwide growing network
of professionals presents in Europe, USA, Middle East, North
Africa, Australia, Russia, China and CIS countries. The CCU
being attached to the CPI International Group giant network
of offices, employees and businesses makes the CCU alumni
communities is a very rich and efficient one.
Your alumni class sessions at the
Cambridge Corporate University
giving you a life chance of interact-
ing with your classmates via differ-
ent events and class-gathering ses-
sions in many countries. Make sure
to register for your alumni member-
ship number and card to enjoy the
wide range of University events ei-
ther nationally or internationally in-
cluding Alumni Day, Reunions, class
trips, international projects, local
dinners and more.
As part of CCU alumni you qualify
for some special services and ben-
efits including access to CCU online
library and INNOVA Journal, Tran-
script and graduate services, alumni
community discounts, Cambridge
Club Membership, discounts on fu-
ture study programs at the Univer-
sity, CPI International Group Career
service and more.
INNOVATION
PERSISTENCEQUALITY
13. 24
PERSISTENCE
INNOVATION QUALITY
NNOVATION
At CCU
Business Unusual
The MBA in Creative Thinking is a type of business
unusual which is the specialty of the Cambridge Corporate
University. The program focuses on developing the ability
of participants to analyze business issues and to formulate
strategies that work. You will not be surprised to complete
your degree with much more than an MBA, but with a
complete new experience that should bring you to the next
level in your profession. During your study you will design
a new strategic map for your business and you will write
articles that could change the way your company operates.
After completing the program, many of our students reach
the level of professional authors that enable them to publish
quality articles in reputable industry journals.
Cambridge Corporate University
Dorpfplatz 1, 6045 Meggen
Switzerland
(41) 44- 5866-456
(41) 44-5866-457
(41) 78- 9068-999 Hotline
info@cambridgecu.ch
www.cambridgecu.ch
