I was honored to participate in a panel discussion at the Crittenden Conference 2009!

1. Crittenden Real Estate Finance
Conference
Fall 2009
Building Your Personal Brand
Using the Internet & Social Media to
Build Your Business

2. Presentation Team:
Moderator:
David Repka of Bison Financial Group
Panel:
Robert Barber, CCIM of Accelerated Real Estate Services
Dr. Diana Driscoll, O.D. of Ridgeline Hospitality, LLC
Eric Odum of Net Lease Commercial Advisory
M. Jeffrey Vinzani, Esq. of Nexsen Pruet, LLC

3. Is social media a fad?
view at http://tinyurl.com/CRErevolution

4. No gold watch:
The days of receiving a gold watch
after 30 years of service at the same
shop are over. Time to create your
own personal brand that is separate
& distinct from your employer.

5. Adaption = Survival
We live in a fast paced, ever changing world. We need to adapt
on the fly in order to survive. Inspiration: Diana tells her story.
She is a physician turned real estate investor turned green hotel
developer. She is combining social media to build a brand and
embed social media in her management infrastructure.

6. Review of social media options:
LinkedIn YouTube
Facebook e-newsletter
Twitter SEO (Search Engine
Optimization)
Blog
xobni.com | gist.com

7. SEO (Search Engine Optimization)
Why go through the brain damage of creating
your personal brand? Eric Odum explains
SEO. Google Top 10 for 60 Keywords.
- "On page" and "off page" optimization
- Back link checks
- Posting on forums
- Tools: eZine, prWeb, Digg,
1888pressrelease.com, Blog & LinkedIn

8. Blog
Create and update your personal web site content on the fly
without needing an "IT Guy". Add photos, YouTube video.
Blogger.com WordPress.com TypePad.com

9. Who do we have to thank for all this
connectivity in the new, flat world?

10. Kevin Bacon...
Is it the Six Degrees of Separation or the Six Degrees of Kevin
Bacon?

11. Kevin Bacon: Center of the Hollywood
Universe, aka The Hub of Hollywood
Six Degrees of Kevin Bacon: A game to find an actor's Bacon
number - the number of degrees of separation an actor or
actress is from Bacon
Brett Tjaden created the Oracle of Bacon, a computer program
that uses information on some 800,000 people from the
Internet Movie Database (IMDb)

12. LinkedIn
Launches in May 2003 with the goal of
connecting businesspeople in 3 links of
separation or less...
Jeff explains LinkedIn... and is manager of
"International Council of Shopping Centers"

13. Facebook
Are you worthy of the "circle of trust": Are you an open networker
on LinkedIn, but not on Facebook? Facebook is a higher "circle of
trust". You may want to know someone thru LinkedIn or Twitter first.
Eric & Robert discuss...

14. Twitter
Dave explains how to fail at Twitter:
- don't tell anyone you are using it
- always talk about yourself
- don't follow anyone or make it hard for people to follow you
Basic theme of success:
- "Don't sell... Be a resource" - Lisa B. Marshall

15. The art of the tweet:
- be authentic
- ask questions / ask your followers what they know
- provide answers
- share news, media, links & YouTube videos
- pithy sayings
- give compliments
- retweet generously
- re-comment others to follow
- conduct contest and giveaways
- market: blatant or subtle (guide them to your blog)
- customer support desk - conflict resolution - promote goodwill
- 24-hour assistance - public display of quality service - social
proof
- Study: Comcast & Home Depot as they are really good

16. Twitter Tools:
- SocialOomph (was - ExecTweets (by Microsoft)
TweetLater) (auto follow all those - BubbleTweet (video on your
that follow you - schedule Tweets for twitter feed)
delivery sometime in the future)
- TweetDeck (also updates Resources:
Facebook)
- Trust Agents by Chris
- ShareThis (sharing anything in
Brogan & Julien Smith
less than 5 seconds)
- TwitPwr (url shortening with http://www.chrisbrogan.com
analytics)
- Socialnomics(TM) by Erik
- TwitPic (share a picture by Qualman
providing a shortened url) - Twitter Power by Joel
- Twellow.com (real estate, Comm
mortgage, bank) www.TwitterPower.com

17. Be the master of rapport...
Robert thinks like a private investigator to get an information
edge on his prospects using xobni.com | gist.com which
creates a dashboard to search:
- Google
- Newsfeeds & Newspaper articles
- Blog posts
- LinkedIn
- Facebook
- Twitter

18. Real life examples:
David - my goal is to network with real estate deal junkies (and
their consultants) that have $10+ million in liquid assets:
- Have received multiple all cash offers on distressed real estate from a
principal that manages a $500 mm private equity fund... met him thru a lawyer
on LinkedIn
- Have a 3 hotel sale transactions working with a principal that I met on Twitter
which got him to visit my blog, built a level of trust & start talking on phone
- Creating a strategic alliance with a company than manages 12 flagged hotels
that I "knew" but got to really know better thru our mutual Twitter posts and
follow up face to face meetings
- Met a principal with a $500 mm portfolio from a RE Broker that gets my e-
Newsletter and I am connected with on LinkedIn

19. Real life examples:
Robert Barber, CCIM of Accelerated Real Estate Services
- Facebook followers lead to transactions
Dr. Diana Driscoll, O.D. of Ridgeline Hospitality, LLC
- Highly screened Twitter followers
Eric Odum of Net Lease Commercial Advisory
- CVS deal from Facebook
- 168 leads from Jan thru Oct with SEO positioning
M. Jeffrey Vinzani, Esq. of Nexsen Pruet, LLC
- Twitter posts go to Facebook
- "why read the news? I've got Jeff to send me the news."

20. Know me, like me, trust me, pay me...
Wrap Up: Many people over the age of 40 discount the validity
of social media. A generation earlier their intellectual brothers
discounted the telephone, the fax and e-mail as ways to
communicate.
Many folks that dip a toe in social media expect instant results.
It is a process. We can't skip the first three steps and
immediately ask for the rewards of step four before laying the
groundwork.

21. Pre-Social Media Branding Strategy:
The Diving Board:

22. Social Media Branding Strategy:
The Parthenon:

23. Presentation Team:
Robert Barber, CCIM - Managing Partner & Auctioneer
Accelerated Real Estate Services
5514 Park Blvd. - Pinellas Park, FL - 33781
Phone: 727-544-1403
Email: rbarber@acceleratedrealestateservices.com
Web Address: http://www.acceleratedrealestateservices.com
LinkedIn: http://www.linkedin.com/in/aresauctions
Dr. Diana Driscoll, O.D. - CEO, LEED AP
Ridgeline Hospitality, LLC
1834 Keller Parkway #400 - Keller, TX - 76248
Phone: 817.723.6281 Skype: diana.driscoll1
Twitter: @DianaDriscoll
Email: ddriscoll@RidgelineHospitality.com
Web Address: http://www.RidgelineHospitality.com
LinkedIn: http://www.linkedin.com/in/dianadriscoll
Eric Odum - President
Net Lease Commercial Advisory
518 N Tampa Street, Suite 220-A - Tampa, FL - 33602
Phone: 813-514-1070
Email: eodum@floridatriplenet.com
Web Address: http://www.floridatriplenet.com
LinkedIn: http://www.linkedin.com/in/ericodum

24. Presentation Team:
M. Jeffrey Vinzani, Esq. - Partner
Nexsen Pruet, LLC
205 King Street, Suite 400 - Charleston, SC - 29401
Phone: 843-720-1778
Email: jvinzani@nexsenpruet.com
Web Address: http://www.nexsenpruet.com
LinkedIn Profile: http://www.linkedin.com/in/jeffvinzani
Follow me on Twitter @vinzani
Moderator:
David D. Repka - Principal
Bison Financial Group, LLC
449 Central Avenue, Suite 204 - Saint Petersburg, FL - 33701
Phone: 727-537-0330
E-mail: dave@bisonfinancial.com
Web: http://www.bisonfinancial.com
LinkedIn Profile: http://www.linkedin.com/in/davidrepka
Newsletter Archive: http://tinyurl.com/BisonTales
My blog: http://bisontales.wordpress.com
Follow me on Twitter @davidrepka
Skype: daverepka
UNYK : CPC 193

25. Want a copy of this Presentation?
Send an e-mail to:
MyBrandTeam@gmail.com