Dr. Bakr Bin Ahmad Alserhan

Qatar Qatar

Associate Professor

Education

"""Dr. Baker Alserhan is the founder of the discipline of Islamic Marketing and the author of the first book in the discipline: The Principles of Islamic Marketing. He is also the president of the International Islamic Marketing association (IIMA) and the Chair of the Global Islamic Marketing Conference (GIMAC). He founded two international journals to support Islamic Marketing and he is an active researcher and consultant. His research interests include Islamic Marketing and Branding, Islamic Hospitality, Islamic Lifestyles, Islamic business studies, Marketing Strategy, and Marketing research. Currently, Dr Alserhan is an associate professor in marketing in Qatar University.""""