:PPT

1. 25 years of Empowering Women, Building them as Entrepreneurs

2. Overview of problems of rural –tribal women in Project Area
Factors
responsible
for poverty
• Low literacy, patriarchal mindsets, high population, religion & caste discrimination
• Poor health facilities leads to poor health and incidence of malnutrition
• Depletion of natural resource for survival (Agri, NTFP & livestock)
• Lack of knowledge and skills to tap better opportunities
• Poor governance support
• Alcoholism and left wing extremism
Factor
affecting
higher
income
• Lower & remotely disaggregated production at high cost of production
• Poor quality of land and infrastructural support to natural resource based income generation
avenues
• Limited Job Options
• Traditional cultivation practices with meager exposure to new technologies and improved/
scientific practices
Factors
affecting
market
linkages for
rural-tribal
women
• Poor support from financial intermediaries (loans/credit)
• Lack of knowledge on technology, Value addition and authentic market information
• Economy of scale and scope
• Exploitation by traders (under weighing, unfair grading and opportunist pricing)
• Lack of basic infrastructure (warehouses, transport facilities, packaging material

3. Services to address problems
Enhance
production
Process up-gradation
• Scientific methods of cultivation for Farm, NTFP, Livestock based enterprises
• Basket approach: adding compatible products value chains
• Deliver business services to achieve economy of scale
• Capacity building at key nodes of Value chain
Product up-gradation
• establish processing unit for primary & secondary level
• federated women FPOs/ cooperatives/WEGs
• Standard operating mechanism- step guide from harvesting to primary/secondary value addition
Diversify
livelihood
options
• “Basket Approach” or Economy of Scope for irreversible livelihood
• Compatible products locally suitable, technological feasible, environment friendly, affordable and
appropriate to women and also have significant market value (lac, agri-crops, mushrooms, kitchen
gardening/ BYP, NTFPs, micro enterprises)
Strengthen
market
linkages
• Deliver BDS (advisory services, financial & market linkages, convergence and dovetailing with government
schemes)
• Identifying multiple buyers (multiple products) to negotiate better with market and economic agents
through women led cooperatives
• Train groups in conducting detailed market feasibility, exploring and using best market strategy for better
negotiation

4. Enterprise Basket to diversify livelihood of rural-tribal women in Project Area
Madhya
Pradesh &
Chhattisgar
h
• Lac (PSCL) and Brood farm
• Livestock care services (vaccination, feeding and shelter practices) for
backyard poultry and Goat Rearing
• Lac cooperatives

5. Geographical coverage and outreach
Chhattisgarh Madhya Pradesh
No. beneficiaries 11,000 9,000
No. of Districts/
Blocks Villages
1 district/3 block/56 villages 4 districts /5 blocks/106 villages
Enterprise Basket
Lac (PSCL) • 4,628 indirect lac producers
• 8,688 direct lac producers
• 7,684 direct lac producers
• 14 indirect lac producers
Brood farm 11 brood farms with 883 lac producers • 5 brood farms with 107 lac producers
Lac cooperatives 1 cooperative formed with 19 lac
producers
In process
Semialata
plantation
1,26,953 plants planted in 29.76 acre by
116 lac producers
50,000 plants planted in 11.5 acre by 6 lac
producers
Livestock services 12,907 (birds) and 6,437 (cattle) with
2,403 families
21,943 (birds) and 6,608 (goats) with
3,557 families

6. Impacts
Change in
Behaviour
Change in skill
• Adopted necessary business skills i.e. mobility, public speaking, bargaining, record keeping and etc.
• Saving habit and increased income through diversified activities
• Increased mobility for enterprise management
• BDSPs working as trainers to spread best practices
• Moved-up to the value chain to have more control on the value addition processes and better profit margins
Change in Knowledge
• Adopted improved practice of vegetable cultivation, kitchen gardening, accessing livestock care services
• Increased production and reduced cost of production
• Adoption of better management practices for multiple enterprises (mushroom, vaccination services, NTFPs)
Change in attitude
• Transition from collection to cultivation of lac and adoption of vaccination to birds/chicks
• Challenging social norms of a woman not being able to run a business
• Risk taking and competition facing ability enhanced
• Decision making in domestic and public sphere increased
• Access and control of women over cash increased
Change in
Policy
• The tools and equipment support to sustain NTFP production (including lac) is now supported by GoI.
• Semialata plantation is accepted and taken forward by Forest officials/Department and supported through MNREGS
• Discussion to incorporate Lac tress based farming system ( mainly semialata) under crop –insurance is started at
various forums

7. Impacts/Results
Change in
Institution
• Received best lac promotion institution” award from honorable Chief Minister of Jharkhand
Change in
Environme
nt
• Around 1.5 lac Semialata plants planted on 41.26 acre land.
1 acre trees annually consumes the amount of carbon dioxide equivalent to the Oxygen
annually inhaled by 18 person.

8. Learning and experience
• Strong M&E systems need to be in placed to capture and document changes in people’s
lives
• Need to bring more products in the livelihood basket of rural-tribal women to ensure
regular and increased flow of income (i.e. tamarind, chironjee, custard apple, drum-
stick, gooseberry, mahua, cashew nuts) along with lac
• Promote entrepreneur /producer group led micro-enterprises in the value chains to ensure
primary value addition
• Promotion of brood farms is must for sustainable lac production
• Convergence with government schemes for construction of poultry/goat shed and
improved feeding practices and plantation of host trees
• Nutritional sensitive agriculture in addition to hygiene and sanitation which accounts for
40% of expenditure spent on meeting health expenditure.
• Link rural-tribal women to financial institutions & various government schemes for long
term sustainability.
• Functional literacy is crucial for better management of enterprises

9. Way Forward
• Strengthen M&E system using mobile applications for real-time review of critical
information for decision-making.
• Establishment of formal linkage among lac growers, processors/exporters and consumers
• Identifying appropriate government schemes, angel investors, CSR schemes to subsidize
establishment of primary processing units at village /cluster level
• Following ministries will be targeted for specific policy issue:
• Ministry of tribal affairs for MSP for NTFPs
• Ministry of MSME for processing units
• Develop local dialect tuned audio-visuals to disseminate the key messages along with the
functional literacy programme
• Strengthen model for building capacity of other NGOs and CBOs in enterprise development