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Prepare By
Zalavadiya Crystal




                      Submitted to

                     Dr. Rajesh Patel
Plan Outline


    1. Executive Summary

      a. Objectives
      b. Mission

    2. Company Summary

    3. Services

    4. Market Analysis Summary

    5. Strategy and Implementation Summary

    6. Management Summary

    7. Financial Plan

    Appendix
1. Executive Summary

This restaurant business plan is for magic, a new medium-sized restaurant located in a
neighborhood of Suraj funword, Junagadh. Magic's emphasis will be on organic and
creative ethnic food. An emphasis on organic ingredients is based on magic's dedication
to sustainable development. Additionally, the restaurant procures local foods when
possible, reducing their dependence on fossil fuels used for transportation.

Services
magic offers Junagadh a trendy, fun place to have great food in a social environment.
Chef Mario Langostino has a large repertoire of ethnic ingredients and recipes. Magic
forecasts that the majority of purchases will be from the chef's recommendations. Ethnic
recipes will be used to provide the customers with a diverse, unusual menu. Chef Mario
will also be emphasizing healthy dishes, recognizing the trend within the restaurant
industry for the demand for healthy cuisine.

Customers
Magic believes that the market can be segmented into four distinct groups that it aims to
target. The first group is the lonely rich which number 40000 people. The second group
that will be targeted is young happy customers which are growing at an annual rate of
8% with 15000 potential customers. The third group is rich hippies who naturally desire
organic foods as well as ethnic cuisine. The last group which is particularly interested in
the menu's healthy offerings is dieting women which number 35000 in the Junagadh
area.



Management
Magic has assembled a strong management team. Mr.K.R.Patel will be the general
manager. Andrew has extensive management experience of organizations ranging from
six to 45 people. Jane Flap will be responsible for all of the finance and accounting
functions. Jane's financial control skills will be invaluable in keeping Magic on track and
profitable.

Most important to Magic is the financial success which will be achieved through strict
financial controls. Additionally, success will be ensured by offering a high-quality service
and extremely clean, non-greasy food with interesting twists. Magic does plan to raise
menu rates as the restaurant gets more and more crowded, and to make sure that they
are charging a premium for the feeling of being in the "in crowd."

The market and financial analyses indicate that with a start-up expenditure of
$141,000, Magic can generate over $365,000 in sales by year one $5,65,000 in sales
by the end of year two and produce net profits of over 7.5% on sales by the end of year
three. Profitability will be reached by year two.
a. Objectives

   1. Sales of $350K the first year, more than half a million the second.
   2. Personnel costs less than $300K the first year, less than $400K the second year.
   3. Profitable in year two, better than 7.5% profits on sales by year three.

   b. Mission

  Magic is a great place to eat, combining an intriguing atmosphere with excellent,
interesting food that is also very good for the people who eat there. We want fair profit
for the owners, and a rewarding place to work for the employees.
2. Company Summary

Magic is a single-unit, medium-sized restaurant. We focus on organic and creative food.
The restaurant will be located in a prime neighborhood of Portland. Most important to us
is our financial success, but we believe this will be achieved by offering high-quality
service and extremely clean, non-greasy food with interesting twists.

Company Ownership

The restaurant will start out as a simple sole proprietorship, owned by its founders.

Start-up Summary

We have found the location and secured the lease for $2,000 per month. We will be
able to set up shop in time to begin turning back a profit by the end of month eleven and
be profitable in the second year. The place is already equipped as a restaurant so we
plan to come up with a total of $40,000 in capital, plus a $100,000 SBA-guaranteed
loan, to start up the company.
Start-up Funding



Start-up Expenses to Fund           $3,000



Start-up Assets to Fund           $138,000



Total Funding Required            $141,000




Assets



Non-cash Assets from Start-up      $50,000



Cash Requirements from Start-up    $88,000



Additional Cash Raised                 $0



Cash Balance on Starting Date      $88,000



Total Assets                      $138,000



Liabilities and Capital



Liabilities
Current Borrowing                                $0



Long-term Liabilities                       $100,000



Accounts Payable (Outstanding Bills)          $1,000



Other Current Liabilities (interest-free)        $0



Total Liabilities                           $101,000



Capital



Planned Investment



Investor 1                                   $25,000



Investor 2                                   $15,000



Additional Investment Requirement                $0



Total Planned Investment                     $40,000



Loss at Start-up (Start-up Expenses)        ($3,000)



Total Capital                                $37,000
Total Capital and Liabilities   $138,000



Total Funding                   $141,000
3. Services

The Menu
The menu is going to be extremely simple but changing every day. We will keep a small
group of constants on the menu and then feature a chef's recommendation that we plan
to have 85% of meals ordering. This will help us to reduce waste and plan ingredients
and purchasing.

Organic Ingredients
The organic ingredient element will allow us to price to the extremely wealthy Internet
entrepreneurs who are looking to spend an exorbitant amount of money to have peace
of mind that their money is still coming back to themselves. We will be extremely
ecologically conscious as well, and spread this across our literature. Eating at Magic will
feel like having contributed to the Sierra Club and drinking fresh squeezed orange juice.

Ethnic Ingredients and Recipes
Our chef will have great latitude in designing and producing menu offerings from many
different world cultures. We will endeavor to procure all the traditional, authentic
ingredients necessary to hold true to these varied and interesting cultural recipes.

Interior Accoutrements
People need to keep life interesting, and our artwork will reflect the world influences that
are core to the attitude of the Magic chef.
4. Market Analysis Summary

Because of the founders' connections within the very trendy area of Portland, we have
an excellent feel for the area and its core group of customers. They will all share
something alike, which is a feeling of being in the "in crowd" and having "gotten it" in life.
Although the crew will be different and not connect with each other in each segment,
each segment is complementary to the others. We do plan to raise menu rates as the
restaurant gets more and more crowded, and to make sure we are charging a premium
for the feeling of being in the "in crowd."

Market Segmentation

The Lonely Rich
Most of the lonely rich are tech workers these days, and most of those tech workers are
Internet workers. Their life has become their website servers and code they write, and
the people who help them to make the decisions in that world. They hang out with each
other, but desperately want to get away from it and use the money they are racking up.
Because this wealth has come fairly easily for them, it is particularly easy to separate
them from their money again - they spend the most on drinks, appetizers and tips.

Young Happy Couples
The restaurant will have an atmosphere that encourages people to bring dates and to
have couples arrive. It won't be awkward for others, and Magic does want to be a social
place where people meet each other and develop a network. These young couples are
generally very successful but balanced and won't be spending as much on drinks.

The Rich Hippies
The rich hippies in Portland are a massive group with tremendous influence over the
city's government and private enterprise. They wear tie-die but drive BMWs and crave
the feeling of being in a social circle that is changing the world - even if in different ways
than in their glory days. We will cater to their ecological ideology and contribute to
charities to help them part with more of their money.

Dieting Women
The organic food menu will always have a line of extremely delicious very low-fat meals.
Magic will have tables of women meeting like they do in shows like Sex and the City, to
discuss all types of matters while feeling good about the food they eat.
Market Analysis



                            Year 1    Year 2    Year 3    Year 4    Year 5



Potential
                  Growth                                                     CAGR
Customers



Lonely Rich         10%    400,000   440,000   484,000   532,400   585,640 10.00%



Young Happy
                     8%    150,000   162,000   174,960   188,957   204,074 8.00%
Couples
Rich Hippies      6%   250,000    265,000   280,900   297,754   315,619 6.00%



Dieting Women     7%   350,000    374,500   400,715   428,765   458,779 7.00%



Other             5%     50,000    52,500    55,125    57,881   60,775 5.00%



Total           7.87% 1,200,000 1,294,000 1,395,700 1,505,757 1,624,887 7.87%
5. Strategy and Implementation Summary

Our strategy is simple, we intend to succeed by giving people a combination of
great,healthy, interesting food, and an environment that attracts "trendy" people like a
magnet. Implementation isn't simple, but that's in the doing of it, not in the plan.

Competitive Edge

Our competitive edge is the menu, the chef, the environment, and the tie-in to what's
trendy.

Sales Strategy

As the table shows, we intend to deliver sales of about $350K in the first year, and to
double that by the third year of the plan.
Sales Forecast



                     Year 1     Year 2     Year 3



Unit Sales



Meals                22,822     35,000     45,000



Drinks               11,415     17,500     22,500



Other                  240        500       1,000



Total Unit Sales     34,477     53,000     68,500



Unit Prices          Year 1     Year 2     Year 3



Meals                $15.00     $15.00     $15.00



Drinks                $2.00      $2.00      $2.00



Other                $10.00     $10.00     $10.00



Sales



Meals              $342,330   $525,000   $675,000
Drinks                           $22,830    $35,000    $45,000



Other                             $2,400     $5,000    $10,000



Total Sales                     $367,560   $565,000   $730,000



Direct Unit Costs                 Year 1     Year 2     Year 3



Meals                              $2.00      $2.00      $2.00



Drinks                             $0.50      $0.50      $0.50



Other                              $1.00      $1.00      $1.00



Direct Cost of Sales



Meals                            $45,644    $70,000    $90,000



Drinks                            $5,708     $8,750    $11,250



Other                              $240       $500      $1,000



Subtotal Direct Cost of Sales    $51,592    $79,250   $102,250
6. Management Summary

Mr.K.R.Patel has great experience managing personnel and we are quite confident of
his ability to find the best staff possible. Our chef, Mario Langostino, is already on board
and has a published cookbook that will add prestige to the restaurant immediately. We
will be looking to find a young, ultra-hip staff to make sure we add the edge that makes
Magic so trendy.

Personnel Plan

As the personnel plan shows, we expect to invest in a good team, fairly compensated.
We think the planned staff is in good proportion to the size of the restaurant and
projected revenues.




Personnel Plan



                                                       Year 1         Year 2         Year 3



Manager                                              $60,000         $65,000        $70,000



Hostess                                              $42,000         $45,000        $50,000



Chef                                                 $54,000         $60,000        $65,000



Cleaning                                             $30,000         $35,000        $40,000



Waiters                                              $72,000       $100,000       $130,000



Other                                                $24,000         $52,000        $55,000
Total People          8         10         12



Total Payroll   $282,000   $357,000   $410,000
7. Financial Plan

We expect to raise $40,000 of our own capital, and to borrow $100,000 guaranteed
by the SBA as a 10-year loan. This provides the bulk of the start-up financing required.

Break-even Analysis

Our break-even analysis is based on the average of the first-year numbers for total
sales by meal served, total cost of sales, and all operating expenses. These are
presented as per-unit revenue, per-unit cost, and fixed costs. We realize that this is not
really the same as fixed cost, but these conservative assumptions make for a better
estimate of real risk.




Break-even Analysis



Monthly Units Break-even                                                             3,205



Monthly Revenue Break-even                                                         $34,171
Assumptions:



Average Per-Unit Revenue                                                         $10.66



Average Per-Unit Variable Cost                                                    $1.50



Estimated Monthly Fixed Cost                                                    $29,375




Projected Profit and Loss

As the profit and loss table shows, we expect to become barely profitable in the second
year of business, and to make an acceptable profit in the third year.
Pro Forma Profit and Loss



                                  Year 1     Year 2     Year 3



Sales                           $367,560   $565,000   $730,000



Direct Cost of Sales             $51,592    $79,250   $102,250



Other                                $0         $0         $0



Total Cost of Sales              $51,592    $79,250   $102,250



Gross Margin                    $315,969   $485,750   $627,750



Gross Margin %                   85.96%     85.97%     85.99%



Expenses



Payroll                         $282,000   $357,000   $410,000



Sales and Marketing and Other
                                 $27,000    $35,830    $72,122
Expenses



Depreciation                         $0         $0         $0
Utilities                                      $1,200           $1,260          $1,323



Payroll Taxes                                 $42,300          $53,550         $61,500



Other                                               $0              $0              $0



Total Operating Expenses                     $352,500        $447,640        $544,945



Profit Before Interest and Taxes             ($36,532)         $38,110         $82,806



EBITDA                                       ($36,532)         $38,110         $82,806



Interest Expense                               $9,673           $8,887          $7,637



Taxes Incurred                                      $0          $7,306         $19,105



Net Profit                                   ($46,204)         $21,917         $56,063



Net Profit/Sales                              -12.57%           3.88%           7.68%




Projected Cash Flow

The cash flow projection shows that starting cost and provisions for ongoing expenses
are adequate to meet our needs until the business itself generates its own cash flow
sufficient to support operations.
Pro Forma Cash Flow



                                  Year 1     Year 2     Year 3



Cash Received



Cash from Operations



Cash Sales                      $367,560   $565,000   $730,000



Subtotal Cash from Operations   $367,560   $565,000   $730,000
Additional Cash Received



Sales Tax, VAT, HST/GST Received             $0         $0         $0



New Current Borrowing                        $0         $0         $0



New Other Liabilities (interest-free)        $0         $0         $0



New Long-term Liabilities                    $0         $0         $0



Sales of Other Current Assets                $0         $0         $0



Sales of Long-term Assets                    $0         $0         $0



New Investment Received                      $0         $0         $0



Subtotal Cash Received                  $367,560   $565,000   $730,000



Expenditures                              Year 1     Year 2     Year 3



Expenditures from Operations



Cash Spending                           $282,000   $357,000   $410,000



Bill Payments                           $117,968   $185,584   $257,538
Subtotal Spent on Operations                   $399,968    $542,584   $667,538



Additional Cash Spent



Sales Tax, VAT, HST/GST Paid Out                      $0        $0         $0



Principal Repayment of Current Borrowing              $0        $0         $0



Other Liabilities Principal Repayment                 $0        $0         $0



Long-term Liabilities Principal Repayment         $6,133    $10,000    $15,000



Purchase Other Current Assets                         $0        $0         $0



Purchase Long-term Assets                             $0        $0         $0



Dividends                                             $0        $0         $0



Subtotal Cash Spent                            $406,101    $552,584   $682,538



Net Cash Flow                                  ($38,541)    $12,416    $47,462



Cash Balance                                     $49,459    $61,875   $109,337


Projected Balance Sheet

The table shows projected balance sheet for three years.
Pro Forma Balance Sheet



                            Year 1     Year 2     Year 3



Assets



Current Assets



Cash                       $49,459    $61,875   $109,337



Other Current Assets       $50,000    $50,000    $50,000



Total Current Assets       $99,459   $111,875   $159,337



Long-term Assets



Long-term Assets               $0         $0         $0



Accumulated Depreciation       $0         $0         $0



Total Long-term Assets         $0         $0         $0



Total Assets               $99,459   $111,875   $159,337
Liabilities and Capital           Year 1      Year 2      Year 3



Current Liabilities



Accounts Payable                 $14,796     $15,294     $21,693



Current Borrowing                     $0          $0          $0



Other Current Liabilities             $0          $0          $0



Subtotal Current Liabilities     $14,796     $15,294     $21,693



Long-term Liabilities            $93,867     $83,867     $68,867



Total Liabilities               $108,663     $99,161     $90,560



Paid-in Capital                  $40,000     $40,000     $40,000



Retained Earnings                ($3,000)   ($49,204)   ($27,287)



Earnings                        ($46,204)    $21,917     $56,063



Total Capital                    ($9,204)    $12,713     $68,776



Total Liabilities and Capital    $99,459    $111,875    $159,337
Net Worth                                       ($9,204)         $12,713         $68,776


Business Ratios

Business ratios for the years of this plan are shown below. Industry Profile ratios based
on the Standard Industrial Classification (SIC) code 5813, Eating Places, are shown for
comparison.




Ratio Analysis



                                                                                 Industry
                                           Year 1       Year 2      Year 3
                                                                                   Profile



Sales Growth                                  n.a.     53.72%      29.20%          7.60%



Percent of Total Assets



Other Current Assets                      50.27%       44.69%      31.38%         35.60%



Total Current Assets                     100.00%     100.00%      100.00%         43.70%



Long-term Assets                           0.00%        0.00%        0.00%        56.30%



Total Assets                             100.00%     100.00%      100.00%        100.00%



Current Liabilities                       14.88%       13.67%      13.61%         32.70%
Long-term Liabilities               94.38%    74.97%    43.22%    28.50%



Total Liabilities                   109.25%   88.64%    56.84%    61.20%



Net Worth                            -9.25%    11.36%    43.16%    38.80%



Percent of Sales



Sales                               100.00%   100.00%   100.00%   100.00%



Gross Margin                        85.96%    85.97%    85.99%    60.50%



Selling, General & Administrative
                                    98.90%    82.32%    78.45%    39.80%
Expenses



Advertising Expenses                 0.65%     1.77%     6.16%     3.20%



Profit Before Interest and Taxes     -9.94%    6.75%    11.34%     0.70%



Main Ratios



Current                                6.72      7.31      7.34      0.98



Quick                                  6.72      7.31      7.34      0.65
Total Debt to Total Assets    109.25%   88.64%    56.84%    61.20%



Pre-tax Return on Net Worth   501.98%   229.87%   109.29%   1.70%



Pre-tax Return on Assets      -46.46%   26.12%    47.18%    4.30%



Additional Ratios              Year 1    Year 2    Year 3



Net Profit Margin             -12.57%    3.88%     7.68%       n.a



Return on Equity               0.00%    172.40%   81.52%       n.a



Activity Ratios



Accounts Payable Turnover        8.91     12.17     12.17      n.a



Payment Days                       27        30        26      n.a



Total Asset Turnover             3.70      5.05      4.58      n.a



Debt Ratios



Debt to Net Worth                0.00      7.80      1.32      n.a



Current Liab. to Liab.           0.14      0.15      0.24      n.a
Liquidity Ratios



Net Working Capital         $84,663   $96,580   $137,643   n.a



Interest Coverage             -3.78      4.29      10.84   n.a



Additional Ratios



Assets to Sales                0.27      0.20       0.22   n.a



Current Debt/Total Assets      15%       14%        14%    n.a



Acid Test                      6.72      7.31       7.34   n.a



Sales/Net Worth                0.00     44.44      10.61   n.a



Dividend Payout                0.00      0.00       0.00   n.a
Appendix



Sales Forecast



             Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
              h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12



Unit
Sales



                                                                                 3,83
Meals   0%    779 1,053 1,505 1,553 1,652 1,633 1,173 1,520 2,066 2,602 3,451
                                                                                    5



Drink                                                                            1,91
      50%     390   527   753   777   826   817   587   760 1,033 1,301 1,726
s                                                                                   8



Other   0%     20    20    20    20    20    20    20    20    20    20    20     20



Total
                                                                                 5,77
Unit         1,189 1,600 2,278 2,350 2,498 2,470 1,780 2,300 3,119 3,923 5,197
                                                                                    3
Sales



Unit
             Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
Price
              h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12
s



             $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15.
Meals
                 0     0     0     0     0     0     0     0     0     0     0  00
Drink                                                                            $2.0
             $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00
s                                                                                   0



             $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.
Other
                 0     0     0     0     0     0     0     0     0     0     0  00



Sales



             $11,6 $15,7 $22,5 $23,2 $24,7 $24,4 $17,5 $22,8 $30,9 $39,0 $51,7 $57,
Meals
               85    95    75    95    80    95    95    00    90    30    65 525



Drink                $1,05 $1,50 $1,55 $1,65 $1,63 $1,17 $1,52 $2,06 $2,60 $3,45 $3,8
              $780
s                        4     6     4     2     4     4     0     6     2     2  36



Other         $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200



Total        $12,6 $17,0 $24,2 $25,0 $26,6 $26,3 $18,9 $24,5 $33,2 $41,8 $55,4 $61,
Sales          65    49    81    49    32    29    69    20    56    32    17 561



Direc
t Unit        Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
Cost           h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12
s



         0.00                                                                   $2.0
Meals         $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00
           %                                                                       0



             $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50
Drink 0.00                                                                       $0.5
s         %                                                                        0



        0.00                                                                   $1.0
Other        $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00
          %                                                                       0



Direc
t
Cost
of
Sales



              $1,55 $2,10 $3,01 $3,10 $3,30 $3,26 $2,34 $3,04 $4,13 $5,20 $6,90 $7,6
Meals
                  8     6     0     6     4     6     6     0     2     4     2  70



Drink
              $195 $264 $377 $389 $413 $409 $294 $380 $517 $651 $863 $959
s



Other          $20   $20   $20   $20   $20   $20   $20   $20   $20   $20   $20   $20



Subt
otal
Direc
              $1,77 $2,39 $3,40 $3,51 $3,73 $3,69 $2,66 $3,44 $4,66 $5,87 $7,78 $8,6
t
                  3     0     7     5     7     5     0     0     9     5     5  49
Cost
of
Sales



Personnel Plan



           Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
h1    h2    h3    h4    h5    h6    h7    h8    h 9 h 10 h 11 h 12



Mana 0 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00
ger  %     0     0     0     0     0     0     0     0     0     0     0     0



Hoste 0 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50
ss    %     0     0     0     0     0     0     0     0     0     0     0     0



        0 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50
Chef
        %     0     0     0     0     0     0     0     0     0     0     0     0



Cleani 0 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50
ng     %     0     0     0     0     0     0     0     0     0     0     0     0



Waite 0 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00
rs    %     0     0     0     0     0     0     0     0     0     0     0     0



        0 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00
Other
        %     0     0     0     0     0     0     0     0     0     0     0     0



Total
Peopl         8     8     8     8     8     8     8     8    8     8     8     8
e



Total
          $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5
Payro
            00    00    00    00    00    00    00    00    00    00    00    00
ll
General Assumptions



        Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
         h1   h2   h3   h4   h5   h6   h7   h8   h 9 h 10 h 11 h 12



Plan
Mont       1       2    3     4    5     6     7     8     9    10    11    12
h



Curre
nt
       10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00
Intere
          %     %     %     %     %     %     %     %     %     %     %     %
st
Rate



Long-
term
       10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00
Intere
          %     %     %     %     %     %     %     %     %     %     %     %
st
Rate



Tax     30.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00
Rate       %     %     %     %     %     %     %     %     %     %     %     %



Other      0       0    0     0    0     0     0     0     0     0     0     0




Pro Forma Profit and Loss



               Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
h1    h2    h3   h4   h5   h6    h7   h8   h 9 h 10 h 11 h 12



          $12,6 $17,0 $24, $25, $26, $26, $18,9 $24, $33, $41, $55, $61,
Sales
            65    49 281 049 632 329        69 520 256 832 417 561



Direct
          $1,77 $2,39 $3,4 $3,5 $3,7 $3,6 $2,66 $3,4 $4,6 $5,8 $7,7 $8,6
Cost of
              3     0  07   15   37   95      0  40   69   75   85   49
Sales



Other       $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0



Total
          $1,77 $2,39 $3,4 $3,5 $3,7 $3,6 $2,66 $3,4 $4,6 $5,8 $7,7 $8,6
Cost of
              3     0  07   15   37   95      0  40   69   75   85   49
Sales



Gross     $10,8 $14,6 $20, $21, $22, $22, $16,3 $21, $28, $35, $47, $52,
Margin      92    60 875 535 895 635        10 080 588 958 632 912



Gross
          86.00 85.98 85.9 85.9 85.9 85.9 85.98 85.9 85.9 85.9 85.9 85.9
Margin
             %     % 7% 7% 7% 7%             % 7% 6% 6% 5% 5%
%



Expens
es



          $23,5 $23,5 $23, $23, $23, $23, $23,5 $23, $23, $23, $23, $23,
Payroll
            00    00 500 500 500 500        00 500 500 500 500 500



Sales
          $2,25 $2,25 $2,2 $2,2 $2,2 $2,2 $2,25 $2,2 $2,2 $2,2 $2,2 $2,2
and
Marketi           0      0   50    50    50   50      0    50   50    50    50   50
ng and
Other
Expens
es



Depreci 5
                 $0     $0   $0    $0    $0   $0     $0    $0   $0    $0    $0   $0
ation   %



            5
Utilities     $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
            %



Payroll     15 $3,52 $3,52 $3,5 $3,5 $3,5 $3,5 $3,52 $3,5 $3,5 $3,5 $3,5 $3,5
Taxes       %      5     5  25   25   25   25      5  25   25   25   25   25



Other            $0     $0   $0    $0    $0   $0     $0    $0   $0    $0    $0   $0



Total
Operati
               $29,3 $29,3 $29, $29, $29, $29, $29,3 $29, $29, $29, $29, $29,
ng
                 75    75 375 375 375 375        75 375 375 375 375 375
Expens
es



Profit
Before
              ($18,4 ($14,7 ($8,5 ($7,8 ($6,4 ($6,7 ($13,0 ($8,2 ($78 $6,5 $18, $23,
Interest
                 83)    16) 01) 41) 80) 41)            66) 95)     8)  83 257 537
and
Taxes



              ($18,4 ($14,7 ($8,5 ($7,8 ($6,4 ($6,7 ($13,0 ($8,2 ($78 $6,5 $18, $23,
EBITDA
                 83)    16) 01) 41) 80) 41)            66) 95)     8)  83 257 537
Interest
Expens      $829 $825 $821 $817 $813 $808 $804 $800 $795 $791 $787 $782
e



Taxes
              $0      $0   $0   $0    $0    $0     $0   $0    $0    $0   $0    $0
Incurred



Net        ($19,3 ($15,5 ($9,3 ($8,6 ($7,2 ($7,5 ($13,8 ($9,0 ($1,5 $5,7 $17, $22,
Profit        12)    41) 22) 57) 93) 49)            70) 95) 83)      91 470 755



Net            -     -    -    -    -    -     -    -    -
                                                           13.8 31.5 36.9
Profit/S   152.4 91.15 38.3 34.5 27.3 28.6 73.12 37.0 4.76
                                                            4% 3% 6%
ales         9%     % 9% 6% 8% 7%             % 9%      %




Pro Forma Cash Flow



             Mont Mont Mont Mont Mont Mont Mont Mont Mon Mon Mon Mon
              h1   h2 h3 h4 h5 h6           h 7 h 8 th 9 th 10 th 11 th 12



Cash
Receive
d



Cash
from
Operatio
ns



Cash         $12,6 $17,0 $24, $25, $26, $26, $18,9 $24, $33, $41, $55, $61,
Sales                65    49 281 049 632 329        69 520 256 832 417 561



Subtotal
Cash
                   $12,6 $17,0 $24, $25, $26, $26, $18,9 $24, $33, $41, $55, $61,
from
                     65    49 281 049 632 329        69 520 256 832 417 561
Operati
ons



Addition
al Cash
Receive
d



Sales
Tax,
VAT,
             0.0
HST/GS               $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
             0%
T
Receive
d



New
Current
                     $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
Borrowin
g



New
Other
Liabilitie
                     $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
s
(interest-
free)
New
Long-
term           $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
Liabilitie
s



Sales of
Other
               $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
Current
Assets



Sales of
Long-
               $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
term
Assets



New
Investme
nt             $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
Receive
d



Subtotal
Cash         $12,6 $17,0 $24, $25, $26, $26, $18,9 $24, $33, $41, $55, $61,
Receive        65    49 281 049 632 329        69 520 256 832 417 561
d



Expendi      Mont Mont Mont Mont Mont Mont Mont Mont Mon Mon Mon Mon
tures         h1   h2 h3 h4 h5 h6           h 7 h 8 th 9 th 10 th 11 th 12



Expendit
ures
from
Operatio
ns



Cash
            $23,5 $23,5 $23, $23, $23, $23, $23,5 $23, $23, $23, $23, $23,
Spendin
              00    00 500 500 500 500        00 500 500 500 500 500
g



Bill
            $1,28 $8,49 $9,1 $10, $10, $10, $10,3 $9,3 $10, $11, $12, $14,
Payment
                3     8  23 106 214 423       43   65 156 379 604 475
s



Subtotal
Spent
            $24,7 $31,9 $32, $33, $33, $33, $33,8 $32, $33, $34, $36, $37,
on
              83    98 623 606 714 923        43 865 656 879 104 975
Operati
ons



Addition
al Cash
Spent



Sales
Tax,
VAT,
              $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
HST/GS
T Paid
Out



Principal
Repaym
              $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
ent of
Current
Borrowin
g



Other
Liabilitie
s
               $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
Principal
Repaym
ent



Long-
term
Liabilitie
s            $488 $492 $496 $500 $505 $509 $513 $517 $522 $526 $530 $535
Principal
Repaym
ent



Purchas
e Other
               $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
Current
Assets



Purchas
e Long-
               $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
term
Assets



Dividend
               $0    $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0
s



Subtotal
             $25,2 $32,4 $33, $34, $34, $34, $34,3 $33, $34, $35, $36, $38,
Cash
               71    90 119 106 219 432        56 382 178 405 634 510
Spent
Net
                ($12, ($15, ($8,8 ($9,0 ($7,5 ($8,1 ($15, ($8,8 ($92 $6,4 $18, $23,
Cash
                 606) 441) 38) 57) 87) 03) 387) 62)               2) 27 783 051
Flow



Cash           $75,3 $59,9 $51, $42, $34, $26, $10,9 $2,1 $1,1 $7,6 $26, $49,
Balance          94    54 115 058 472 369        81   20 98 25 408 459




Pro Forma Balance Sheet


               Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
                h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12


       Start
       ing
Assets
       Bala
       nces


Current
Assets


          $88,0 $75, $59, $51, $42, $34, $26, $10, $2,1 $1,1 $7,6 $26, $49,
Cash
            00 394 954 115 058 472 369 981          20   98   25 408 459


Other
        $50,0 $50, $50, $50, $50, $50, $50, $50, $50, $50, $50, $50, $50,
Current
          00 000 000 000 000 000 000 000 000 000 000 000 000
Assets


Total     $138, $125 $109 $101 $92, $84, $76, $60, $52, $51, $57, $76, $99,
Curren      000 ,394 ,954 ,115     058   472   369   981   120   198   625   408   459
t
Assets


Long-
term
Assets


Long-
term         $0     $0   $0   $0    $0    $0    $0    $0    $0    $0    $0    $0    $0
Assets


Accum
ulated
             $0     $0   $0   $0    $0    $0    $0    $0    $0    $0    $0    $0    $0
Deprec
iation


Total
Long-
             $0     $0   $0   $0    $0    $0    $0    $0    $0    $0    $0    $0    $0
term
Assets


Total $138, $125 $109 $101 $92, $84, $76, $60, $52, $51, $57, $76, $99,
Assets 000 ,394 ,954 ,115 058 472 369 981 120 198 625 408 459


Liabilit
ies               Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
and                h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12
Capital


Current
Liabiliti
es


Accoun $1,00 $8,1 $8,7 $9,7 $9,8 $10, $10, $9,0 $9,7 $10, $12, $13, $14,
ts           0   95   87    66    66   077   032    27   78   961   123   965   796
Payabl
e


Current
Borrow      $0   $0   $0    $0    $0    $0    $0    $0   $0    $0    $0    $0    $0
ing


Other
Current
            $0   $0   $0    $0    $0    $0    $0    $0   $0    $0    $0    $0    $0
Liabiliti
es


Subtot
al
Curren $1,00 $8,1 $8,7 $9,7 $9,8 $10, $10, $9,0 $9,7 $10, $12, $13, $14,
t          0  95   87   66   66 077 032     27   78 961 123 965 796
Liabilit
ies


Long-
term     $100, $99, $99, $98, $98, $97, $97, $96, $95, $95, $94, $94, $93,
Liabiliti 000 512 020 524 024 519 010 497 980 458 932 402 867
es


Total
         $101, $107 $107 $108 $107 $107 $107 $105 $105 $106 $107 $108 $108
Liabilit
          000 ,707 ,807 ,290 ,890 ,596 ,042 ,524 ,758 ,419 ,055 ,367 ,663
ies


Paid-in $40,0 $40, $40, $40, $40, $40, $40, $40, $40, $40, $40, $40, $40,
Capital   00 000 000 000 000 000 000 000 000 000 000 000 000


Retain ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0
ed       00) 00) 00) 00) 00) 00) 00) 00) 00) 00) 00) 00) 00)
Earnin
gs


Earnin         ($19, ($34, ($44, ($52, ($60, ($67, ($81, ($90, ($92, ($86, ($68, ($46,
          $0
gs              312) 853) 174) 832) 124) 673) 543) 638) 221) 429) 959) 204)


Total $37,0 $17, $2,1 ($7,1 ($15, ($23, ($30, ($44, ($53, ($55, ($49, ($31, ($9,2
Capital 00 688    47 74) 832) 124) 673) 543) 638) 221) 429) 959) 04)


Total
Liabilit
         $138, $125 $109 $101 $92, $84, $76, $60, $52, $51, $57, $76, $99,
ies
          000 ,394 ,954 ,115 058 472 369 981 120 198 625 408 459
and
Capital


Net   $37,0 $17, $2,1 ($7,1 ($15, ($23, ($30, ($44, ($53, ($55, ($49, ($31, ($9,2
Worth   00 688    47 74) 832) 124) 673) 543) 638) 221) 429) 959) 04)

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Business plan

  • 1. Prepare By Zalavadiya Crystal Submitted to Dr. Rajesh Patel
  • 2. Plan Outline 1. Executive Summary a. Objectives b. Mission 2. Company Summary 3. Services 4. Market Analysis Summary 5. Strategy and Implementation Summary 6. Management Summary 7. Financial Plan Appendix
  • 3. 1. Executive Summary This restaurant business plan is for magic, a new medium-sized restaurant located in a neighborhood of Suraj funword, Junagadh. Magic's emphasis will be on organic and creative ethnic food. An emphasis on organic ingredients is based on magic's dedication to sustainable development. Additionally, the restaurant procures local foods when possible, reducing their dependence on fossil fuels used for transportation. Services magic offers Junagadh a trendy, fun place to have great food in a social environment. Chef Mario Langostino has a large repertoire of ethnic ingredients and recipes. Magic forecasts that the majority of purchases will be from the chef's recommendations. Ethnic recipes will be used to provide the customers with a diverse, unusual menu. Chef Mario will also be emphasizing healthy dishes, recognizing the trend within the restaurant industry for the demand for healthy cuisine. Customers Magic believes that the market can be segmented into four distinct groups that it aims to target. The first group is the lonely rich which number 40000 people. The second group that will be targeted is young happy customers which are growing at an annual rate of 8% with 15000 potential customers. The third group is rich hippies who naturally desire organic foods as well as ethnic cuisine. The last group which is particularly interested in the menu's healthy offerings is dieting women which number 35000 in the Junagadh area. Management Magic has assembled a strong management team. Mr.K.R.Patel will be the general manager. Andrew has extensive management experience of organizations ranging from six to 45 people. Jane Flap will be responsible for all of the finance and accounting functions. Jane's financial control skills will be invaluable in keeping Magic on track and profitable. Most important to Magic is the financial success which will be achieved through strict financial controls. Additionally, success will be ensured by offering a high-quality service and extremely clean, non-greasy food with interesting twists. Magic does plan to raise menu rates as the restaurant gets more and more crowded, and to make sure that they are charging a premium for the feeling of being in the "in crowd." The market and financial analyses indicate that with a start-up expenditure of $141,000, Magic can generate over $365,000 in sales by year one $5,65,000 in sales by the end of year two and produce net profits of over 7.5% on sales by the end of year three. Profitability will be reached by year two.
  • 4. a. Objectives 1. Sales of $350K the first year, more than half a million the second. 2. Personnel costs less than $300K the first year, less than $400K the second year. 3. Profitable in year two, better than 7.5% profits on sales by year three. b. Mission Magic is a great place to eat, combining an intriguing atmosphere with excellent, interesting food that is also very good for the people who eat there. We want fair profit for the owners, and a rewarding place to work for the employees.
  • 5. 2. Company Summary Magic is a single-unit, medium-sized restaurant. We focus on organic and creative food. The restaurant will be located in a prime neighborhood of Portland. Most important to us is our financial success, but we believe this will be achieved by offering high-quality service and extremely clean, non-greasy food with interesting twists. Company Ownership The restaurant will start out as a simple sole proprietorship, owned by its founders. Start-up Summary We have found the location and secured the lease for $2,000 per month. We will be able to set up shop in time to begin turning back a profit by the end of month eleven and be profitable in the second year. The place is already equipped as a restaurant so we plan to come up with a total of $40,000 in capital, plus a $100,000 SBA-guaranteed loan, to start up the company.
  • 6. Start-up Funding Start-up Expenses to Fund $3,000 Start-up Assets to Fund $138,000 Total Funding Required $141,000 Assets Non-cash Assets from Start-up $50,000 Cash Requirements from Start-up $88,000 Additional Cash Raised $0 Cash Balance on Starting Date $88,000 Total Assets $138,000 Liabilities and Capital Liabilities
  • 7. Current Borrowing $0 Long-term Liabilities $100,000 Accounts Payable (Outstanding Bills) $1,000 Other Current Liabilities (interest-free) $0 Total Liabilities $101,000 Capital Planned Investment Investor 1 $25,000 Investor 2 $15,000 Additional Investment Requirement $0 Total Planned Investment $40,000 Loss at Start-up (Start-up Expenses) ($3,000) Total Capital $37,000
  • 8. Total Capital and Liabilities $138,000 Total Funding $141,000
  • 9. 3. Services The Menu The menu is going to be extremely simple but changing every day. We will keep a small group of constants on the menu and then feature a chef's recommendation that we plan to have 85% of meals ordering. This will help us to reduce waste and plan ingredients and purchasing. Organic Ingredients The organic ingredient element will allow us to price to the extremely wealthy Internet entrepreneurs who are looking to spend an exorbitant amount of money to have peace of mind that their money is still coming back to themselves. We will be extremely ecologically conscious as well, and spread this across our literature. Eating at Magic will feel like having contributed to the Sierra Club and drinking fresh squeezed orange juice. Ethnic Ingredients and Recipes Our chef will have great latitude in designing and producing menu offerings from many different world cultures. We will endeavor to procure all the traditional, authentic ingredients necessary to hold true to these varied and interesting cultural recipes. Interior Accoutrements People need to keep life interesting, and our artwork will reflect the world influences that are core to the attitude of the Magic chef.
  • 10. 4. Market Analysis Summary Because of the founders' connections within the very trendy area of Portland, we have an excellent feel for the area and its core group of customers. They will all share something alike, which is a feeling of being in the "in crowd" and having "gotten it" in life. Although the crew will be different and not connect with each other in each segment, each segment is complementary to the others. We do plan to raise menu rates as the restaurant gets more and more crowded, and to make sure we are charging a premium for the feeling of being in the "in crowd." Market Segmentation The Lonely Rich Most of the lonely rich are tech workers these days, and most of those tech workers are Internet workers. Their life has become their website servers and code they write, and the people who help them to make the decisions in that world. They hang out with each other, but desperately want to get away from it and use the money they are racking up. Because this wealth has come fairly easily for them, it is particularly easy to separate them from their money again - they spend the most on drinks, appetizers and tips. Young Happy Couples The restaurant will have an atmosphere that encourages people to bring dates and to have couples arrive. It won't be awkward for others, and Magic does want to be a social place where people meet each other and develop a network. These young couples are generally very successful but balanced and won't be spending as much on drinks. The Rich Hippies The rich hippies in Portland are a massive group with tremendous influence over the city's government and private enterprise. They wear tie-die but drive BMWs and crave the feeling of being in a social circle that is changing the world - even if in different ways than in their glory days. We will cater to their ecological ideology and contribute to charities to help them part with more of their money. Dieting Women The organic food menu will always have a line of extremely delicious very low-fat meals. Magic will have tables of women meeting like they do in shows like Sex and the City, to discuss all types of matters while feeling good about the food they eat.
  • 11. Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Growth CAGR Customers Lonely Rich 10% 400,000 440,000 484,000 532,400 585,640 10.00% Young Happy 8% 150,000 162,000 174,960 188,957 204,074 8.00% Couples
  • 12. Rich Hippies 6% 250,000 265,000 280,900 297,754 315,619 6.00% Dieting Women 7% 350,000 374,500 400,715 428,765 458,779 7.00% Other 5% 50,000 52,500 55,125 57,881 60,775 5.00% Total 7.87% 1,200,000 1,294,000 1,395,700 1,505,757 1,624,887 7.87%
  • 13. 5. Strategy and Implementation Summary Our strategy is simple, we intend to succeed by giving people a combination of great,healthy, interesting food, and an environment that attracts "trendy" people like a magnet. Implementation isn't simple, but that's in the doing of it, not in the plan. Competitive Edge Our competitive edge is the menu, the chef, the environment, and the tie-in to what's trendy. Sales Strategy As the table shows, we intend to deliver sales of about $350K in the first year, and to double that by the third year of the plan.
  • 14. Sales Forecast Year 1 Year 2 Year 3 Unit Sales Meals 22,822 35,000 45,000 Drinks 11,415 17,500 22,500 Other 240 500 1,000 Total Unit Sales 34,477 53,000 68,500 Unit Prices Year 1 Year 2 Year 3 Meals $15.00 $15.00 $15.00 Drinks $2.00 $2.00 $2.00 Other $10.00 $10.00 $10.00 Sales Meals $342,330 $525,000 $675,000
  • 15. Drinks $22,830 $35,000 $45,000 Other $2,400 $5,000 $10,000 Total Sales $367,560 $565,000 $730,000 Direct Unit Costs Year 1 Year 2 Year 3 Meals $2.00 $2.00 $2.00 Drinks $0.50 $0.50 $0.50 Other $1.00 $1.00 $1.00 Direct Cost of Sales Meals $45,644 $70,000 $90,000 Drinks $5,708 $8,750 $11,250 Other $240 $500 $1,000 Subtotal Direct Cost of Sales $51,592 $79,250 $102,250
  • 16. 6. Management Summary Mr.K.R.Patel has great experience managing personnel and we are quite confident of his ability to find the best staff possible. Our chef, Mario Langostino, is already on board and has a published cookbook that will add prestige to the restaurant immediately. We will be looking to find a young, ultra-hip staff to make sure we add the edge that makes Magic so trendy. Personnel Plan As the personnel plan shows, we expect to invest in a good team, fairly compensated. We think the planned staff is in good proportion to the size of the restaurant and projected revenues. Personnel Plan Year 1 Year 2 Year 3 Manager $60,000 $65,000 $70,000 Hostess $42,000 $45,000 $50,000 Chef $54,000 $60,000 $65,000 Cleaning $30,000 $35,000 $40,000 Waiters $72,000 $100,000 $130,000 Other $24,000 $52,000 $55,000
  • 17. Total People 8 10 12 Total Payroll $282,000 $357,000 $410,000
  • 18. 7. Financial Plan We expect to raise $40,000 of our own capital, and to borrow $100,000 guaranteed by the SBA as a 10-year loan. This provides the bulk of the start-up financing required. Break-even Analysis Our break-even analysis is based on the average of the first-year numbers for total sales by meal served, total cost of sales, and all operating expenses. These are presented as per-unit revenue, per-unit cost, and fixed costs. We realize that this is not really the same as fixed cost, but these conservative assumptions make for a better estimate of real risk. Break-even Analysis Monthly Units Break-even 3,205 Monthly Revenue Break-even $34,171
  • 19. Assumptions: Average Per-Unit Revenue $10.66 Average Per-Unit Variable Cost $1.50 Estimated Monthly Fixed Cost $29,375 Projected Profit and Loss As the profit and loss table shows, we expect to become barely profitable in the second year of business, and to make an acceptable profit in the third year.
  • 20. Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $367,560 $565,000 $730,000 Direct Cost of Sales $51,592 $79,250 $102,250 Other $0 $0 $0 Total Cost of Sales $51,592 $79,250 $102,250 Gross Margin $315,969 $485,750 $627,750 Gross Margin % 85.96% 85.97% 85.99% Expenses Payroll $282,000 $357,000 $410,000 Sales and Marketing and Other $27,000 $35,830 $72,122 Expenses Depreciation $0 $0 $0
  • 21. Utilities $1,200 $1,260 $1,323 Payroll Taxes $42,300 $53,550 $61,500 Other $0 $0 $0 Total Operating Expenses $352,500 $447,640 $544,945 Profit Before Interest and Taxes ($36,532) $38,110 $82,806 EBITDA ($36,532) $38,110 $82,806 Interest Expense $9,673 $8,887 $7,637 Taxes Incurred $0 $7,306 $19,105 Net Profit ($46,204) $21,917 $56,063 Net Profit/Sales -12.57% 3.88% 7.68% Projected Cash Flow The cash flow projection shows that starting cost and provisions for ongoing expenses are adequate to meet our needs until the business itself generates its own cash flow sufficient to support operations.
  • 22. Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $367,560 $565,000 $730,000 Subtotal Cash from Operations $367,560 $565,000 $730,000
  • 23. Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $367,560 $565,000 $730,000 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $282,000 $357,000 $410,000 Bill Payments $117,968 $185,584 $257,538
  • 24. Subtotal Spent on Operations $399,968 $542,584 $667,538 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $6,133 $10,000 $15,000 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $406,101 $552,584 $682,538 Net Cash Flow ($38,541) $12,416 $47,462 Cash Balance $49,459 $61,875 $109,337 Projected Balance Sheet The table shows projected balance sheet for three years.
  • 25. Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current Assets Cash $49,459 $61,875 $109,337 Other Current Assets $50,000 $50,000 $50,000 Total Current Assets $99,459 $111,875 $159,337 Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $0 $0 $0 Total Assets $99,459 $111,875 $159,337
  • 26. Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $14,796 $15,294 $21,693 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $14,796 $15,294 $21,693 Long-term Liabilities $93,867 $83,867 $68,867 Total Liabilities $108,663 $99,161 $90,560 Paid-in Capital $40,000 $40,000 $40,000 Retained Earnings ($3,000) ($49,204) ($27,287) Earnings ($46,204) $21,917 $56,063 Total Capital ($9,204) $12,713 $68,776 Total Liabilities and Capital $99,459 $111,875 $159,337
  • 27. Net Worth ($9,204) $12,713 $68,776 Business Ratios Business ratios for the years of this plan are shown below. Industry Profile ratios based on the Standard Industrial Classification (SIC) code 5813, Eating Places, are shown for comparison. Ratio Analysis Industry Year 1 Year 2 Year 3 Profile Sales Growth n.a. 53.72% 29.20% 7.60% Percent of Total Assets Other Current Assets 50.27% 44.69% 31.38% 35.60% Total Current Assets 100.00% 100.00% 100.00% 43.70% Long-term Assets 0.00% 0.00% 0.00% 56.30% Total Assets 100.00% 100.00% 100.00% 100.00% Current Liabilities 14.88% 13.67% 13.61% 32.70%
  • 28. Long-term Liabilities 94.38% 74.97% 43.22% 28.50% Total Liabilities 109.25% 88.64% 56.84% 61.20% Net Worth -9.25% 11.36% 43.16% 38.80% Percent of Sales Sales 100.00% 100.00% 100.00% 100.00% Gross Margin 85.96% 85.97% 85.99% 60.50% Selling, General & Administrative 98.90% 82.32% 78.45% 39.80% Expenses Advertising Expenses 0.65% 1.77% 6.16% 3.20% Profit Before Interest and Taxes -9.94% 6.75% 11.34% 0.70% Main Ratios Current 6.72 7.31 7.34 0.98 Quick 6.72 7.31 7.34 0.65
  • 29. Total Debt to Total Assets 109.25% 88.64% 56.84% 61.20% Pre-tax Return on Net Worth 501.98% 229.87% 109.29% 1.70% Pre-tax Return on Assets -46.46% 26.12% 47.18% 4.30% Additional Ratios Year 1 Year 2 Year 3 Net Profit Margin -12.57% 3.88% 7.68% n.a Return on Equity 0.00% 172.40% 81.52% n.a Activity Ratios Accounts Payable Turnover 8.91 12.17 12.17 n.a Payment Days 27 30 26 n.a Total Asset Turnover 3.70 5.05 4.58 n.a Debt Ratios Debt to Net Worth 0.00 7.80 1.32 n.a Current Liab. to Liab. 0.14 0.15 0.24 n.a
  • 30. Liquidity Ratios Net Working Capital $84,663 $96,580 $137,643 n.a Interest Coverage -3.78 4.29 10.84 n.a Additional Ratios Assets to Sales 0.27 0.20 0.22 n.a Current Debt/Total Assets 15% 14% 14% n.a Acid Test 6.72 7.31 7.34 n.a Sales/Net Worth 0.00 44.44 10.61 n.a Dividend Payout 0.00 0.00 0.00 n.a
  • 31. Appendix Sales Forecast Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12 Unit Sales 3,83 Meals 0% 779 1,053 1,505 1,553 1,652 1,633 1,173 1,520 2,066 2,602 3,451 5 Drink 1,91 50% 390 527 753 777 826 817 587 760 1,033 1,301 1,726 s 8 Other 0% 20 20 20 20 20 20 20 20 20 20 20 20 Total 5,77 Unit 1,189 1,600 2,278 2,350 2,498 2,470 1,780 2,300 3,119 3,923 5,197 3 Sales Unit Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Price h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12 s $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15.0 $15. Meals 0 0 0 0 0 0 0 0 0 0 0 00
  • 32. Drink $2.0 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 s 0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10.0 $10. Other 0 0 0 0 0 0 0 0 0 0 0 00 Sales $11,6 $15,7 $22,5 $23,2 $24,7 $24,4 $17,5 $22,8 $30,9 $39,0 $51,7 $57, Meals 85 95 75 95 80 95 95 00 90 30 65 525 Drink $1,05 $1,50 $1,55 $1,65 $1,63 $1,17 $1,52 $2,06 $2,60 $3,45 $3,8 $780 s 4 6 4 2 4 4 0 6 2 2 36 Other $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 Total $12,6 $17,0 $24,2 $25,0 $26,6 $26,3 $18,9 $24,5 $33,2 $41,8 $55,4 $61, Sales 65 49 81 49 32 29 69 20 56 32 17 561 Direc t Unit Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Cost h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12 s 0.00 $2.0 Meals $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 % 0 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 Drink 0.00 $0.5
  • 33. s % 0 0.00 $1.0 Other $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 % 0 Direc t Cost of Sales $1,55 $2,10 $3,01 $3,10 $3,30 $3,26 $2,34 $3,04 $4,13 $5,20 $6,90 $7,6 Meals 8 6 0 6 4 6 6 0 2 4 2 70 Drink $195 $264 $377 $389 $413 $409 $294 $380 $517 $651 $863 $959 s Other $20 $20 $20 $20 $20 $20 $20 $20 $20 $20 $20 $20 Subt otal Direc $1,77 $2,39 $3,40 $3,51 $3,73 $3,69 $2,66 $3,44 $4,66 $5,87 $7,78 $8,6 t 3 0 7 5 7 5 0 0 9 5 5 49 Cost of Sales Personnel Plan Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
  • 34. h1 h2 h3 h4 h5 h6 h7 h8 h 9 h 10 h 11 h 12 Mana 0 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 $5,00 ger % 0 0 0 0 0 0 0 0 0 0 0 0 Hoste 0 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 $3,50 ss % 0 0 0 0 0 0 0 0 0 0 0 0 0 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 $4,50 Chef % 0 0 0 0 0 0 0 0 0 0 0 0 Cleani 0 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 $2,50 ng % 0 0 0 0 0 0 0 0 0 0 0 0 Waite 0 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 $6,00 rs % 0 0 0 0 0 0 0 0 0 0 0 0 0 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 $2,00 Other % 0 0 0 0 0 0 0 0 0 0 0 0 Total Peopl 8 8 8 8 8 8 8 8 8 8 8 8 e Total $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 $23,5 Payro 00 00 00 00 00 00 00 00 00 00 00 00 ll
  • 35. General Assumptions Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont h1 h2 h3 h4 h5 h6 h7 h8 h 9 h 10 h 11 h 12 Plan Mont 1 2 3 4 5 6 7 8 9 10 11 12 h Curre nt 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 Intere % % % % % % % % % % % % st Rate Long- term 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 Intere % % % % % % % % % % % % st Rate Tax 30.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 Rate % % % % % % % % % % % % Other 0 0 0 0 0 0 0 0 0 0 0 0 Pro Forma Profit and Loss Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
  • 36. h1 h2 h3 h4 h5 h6 h7 h8 h 9 h 10 h 11 h 12 $12,6 $17,0 $24, $25, $26, $26, $18,9 $24, $33, $41, $55, $61, Sales 65 49 281 049 632 329 69 520 256 832 417 561 Direct $1,77 $2,39 $3,4 $3,5 $3,7 $3,6 $2,66 $3,4 $4,6 $5,8 $7,7 $8,6 Cost of 3 0 07 15 37 95 0 40 69 75 85 49 Sales Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total $1,77 $2,39 $3,4 $3,5 $3,7 $3,6 $2,66 $3,4 $4,6 $5,8 $7,7 $8,6 Cost of 3 0 07 15 37 95 0 40 69 75 85 49 Sales Gross $10,8 $14,6 $20, $21, $22, $22, $16,3 $21, $28, $35, $47, $52, Margin 92 60 875 535 895 635 10 080 588 958 632 912 Gross 86.00 85.98 85.9 85.9 85.9 85.9 85.98 85.9 85.9 85.9 85.9 85.9 Margin % % 7% 7% 7% 7% % 7% 6% 6% 5% 5% % Expens es $23,5 $23,5 $23, $23, $23, $23, $23,5 $23, $23, $23, $23, $23, Payroll 00 00 500 500 500 500 00 500 500 500 500 500 Sales $2,25 $2,25 $2,2 $2,2 $2,2 $2,2 $2,25 $2,2 $2,2 $2,2 $2,2 $2,2 and
  • 37. Marketi 0 0 50 50 50 50 0 50 50 50 50 50 ng and Other Expens es Depreci 5 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ation % 5 Utilities $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 % Payroll 15 $3,52 $3,52 $3,5 $3,5 $3,5 $3,5 $3,52 $3,5 $3,5 $3,5 $3,5 $3,5 Taxes % 5 5 25 25 25 25 5 25 25 25 25 25 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Operati $29,3 $29,3 $29, $29, $29, $29, $29,3 $29, $29, $29, $29, $29, ng 75 75 375 375 375 375 75 375 375 375 375 375 Expens es Profit Before ($18,4 ($14,7 ($8,5 ($7,8 ($6,4 ($6,7 ($13,0 ($8,2 ($78 $6,5 $18, $23, Interest 83) 16) 01) 41) 80) 41) 66) 95) 8) 83 257 537 and Taxes ($18,4 ($14,7 ($8,5 ($7,8 ($6,4 ($6,7 ($13,0 ($8,2 ($78 $6,5 $18, $23, EBITDA 83) 16) 01) 41) 80) 41) 66) 95) 8) 83 257 537
  • 38. Interest Expens $829 $825 $821 $817 $813 $808 $804 $800 $795 $791 $787 $782 e Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Incurred Net ($19,3 ($15,5 ($9,3 ($8,6 ($7,2 ($7,5 ($13,8 ($9,0 ($1,5 $5,7 $17, $22, Profit 12) 41) 22) 57) 93) 49) 70) 95) 83) 91 470 755 Net - - - - - - - - - 13.8 31.5 36.9 Profit/S 152.4 91.15 38.3 34.5 27.3 28.6 73.12 37.0 4.76 4% 3% 6% ales 9% % 9% 6% 8% 7% % 9% % Pro Forma Cash Flow Mont Mont Mont Mont Mont Mont Mont Mont Mon Mon Mon Mon h1 h2 h3 h4 h5 h6 h 7 h 8 th 9 th 10 th 11 th 12 Cash Receive d Cash from Operatio ns Cash $12,6 $17,0 $24, $25, $26, $26, $18,9 $24, $33, $41, $55, $61,
  • 39. Sales 65 49 281 049 632 329 69 520 256 832 417 561 Subtotal Cash $12,6 $17,0 $24, $25, $26, $26, $18,9 $24, $33, $41, $55, $61, from 65 49 281 049 632 329 69 520 256 832 417 561 Operati ons Addition al Cash Receive d Sales Tax, VAT, 0.0 HST/GS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 0% T Receive d New Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Borrowin g New Other Liabilitie $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 s (interest- free)
  • 40. New Long- term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Liabilitie s Sales of Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Current Assets Sales of Long- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 term Assets New Investme nt $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Receive d Subtotal Cash $12,6 $17,0 $24, $25, $26, $26, $18,9 $24, $33, $41, $55, $61, Receive 65 49 281 049 632 329 69 520 256 832 417 561 d Expendi Mont Mont Mont Mont Mont Mont Mont Mont Mon Mon Mon Mon tures h1 h2 h3 h4 h5 h6 h 7 h 8 th 9 th 10 th 11 th 12 Expendit ures from
  • 41. Operatio ns Cash $23,5 $23,5 $23, $23, $23, $23, $23,5 $23, $23, $23, $23, $23, Spendin 00 00 500 500 500 500 00 500 500 500 500 500 g Bill $1,28 $8,49 $9,1 $10, $10, $10, $10,3 $9,3 $10, $11, $12, $14, Payment 3 8 23 106 214 423 43 65 156 379 604 475 s Subtotal Spent $24,7 $31,9 $32, $33, $33, $33, $33,8 $32, $33, $34, $36, $37, on 83 98 623 606 714 923 43 865 656 879 104 975 Operati ons Addition al Cash Spent Sales Tax, VAT, $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 HST/GS T Paid Out Principal Repaym $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ent of Current Borrowin
  • 42. g Other Liabilitie s $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Principal Repaym ent Long- term Liabilitie s $488 $492 $496 $500 $505 $509 $513 $517 $522 $526 $530 $535 Principal Repaym ent Purchas e Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Current Assets Purchas e Long- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 term Assets Dividend $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 s Subtotal $25,2 $32,4 $33, $34, $34, $34, $34,3 $33, $34, $35, $36, $38, Cash 71 90 119 106 219 432 56 382 178 405 634 510 Spent
  • 43. Net ($12, ($15, ($8,8 ($9,0 ($7,5 ($8,1 ($15, ($8,8 ($92 $6,4 $18, $23, Cash 606) 441) 38) 57) 87) 03) 387) 62) 2) 27 783 051 Flow Cash $75,3 $59,9 $51, $42, $34, $26, $10,9 $2,1 $1,1 $7,6 $26, $49, Balance 94 54 115 058 472 369 81 20 98 25 408 459 Pro Forma Balance Sheet Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12 Start ing Assets Bala nces Current Assets $88,0 $75, $59, $51, $42, $34, $26, $10, $2,1 $1,1 $7,6 $26, $49, Cash 00 394 954 115 058 472 369 981 20 98 25 408 459 Other $50,0 $50, $50, $50, $50, $50, $50, $50, $50, $50, $50, $50, $50, Current 00 000 000 000 000 000 000 000 000 000 000 000 000 Assets Total $138, $125 $109 $101 $92, $84, $76, $60, $52, $51, $57, $76, $99,
  • 44. Curren 000 ,394 ,954 ,115 058 472 369 981 120 198 625 408 459 t Assets Long- term Assets Long- term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Assets Accum ulated $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Deprec iation Total Long- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 term Assets Total $138, $125 $109 $101 $92, $84, $76, $60, $52, $51, $57, $76, $99, Assets 000 ,394 ,954 ,115 058 472 369 981 120 198 625 408 459 Liabilit ies Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont and h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12 Capital Current Liabiliti es Accoun $1,00 $8,1 $8,7 $9,7 $9,8 $10, $10, $9,0 $9,7 $10, $12, $13, $14,
  • 45. ts 0 95 87 66 66 077 032 27 78 961 123 965 796 Payabl e Current Borrow $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ing Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Liabiliti es Subtot al Curren $1,00 $8,1 $8,7 $9,7 $9,8 $10, $10, $9,0 $9,7 $10, $12, $13, $14, t 0 95 87 66 66 077 032 27 78 961 123 965 796 Liabilit ies Long- term $100, $99, $99, $98, $98, $97, $97, $96, $95, $95, $94, $94, $93, Liabiliti 000 512 020 524 024 519 010 497 980 458 932 402 867 es Total $101, $107 $107 $108 $107 $107 $107 $105 $105 $106 $107 $108 $108 Liabilit 000 ,707 ,807 ,290 ,890 ,596 ,042 ,524 ,758 ,419 ,055 ,367 ,663 ies Paid-in $40,0 $40, $40, $40, $40, $40, $40, $40, $40, $40, $40, $40, $40, Capital 00 000 000 000 000 000 000 000 000 000 000 000 000 Retain ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ($3,0 ed 00) 00) 00) 00) 00) 00) 00) 00) 00) 00) 00) 00) 00) Earnin
  • 46. gs Earnin ($19, ($34, ($44, ($52, ($60, ($67, ($81, ($90, ($92, ($86, ($68, ($46, $0 gs 312) 853) 174) 832) 124) 673) 543) 638) 221) 429) 959) 204) Total $37,0 $17, $2,1 ($7,1 ($15, ($23, ($30, ($44, ($53, ($55, ($49, ($31, ($9,2 Capital 00 688 47 74) 832) 124) 673) 543) 638) 221) 429) 959) 04) Total Liabilit $138, $125 $109 $101 $92, $84, $76, $60, $52, $51, $57, $76, $99, ies 000 ,394 ,954 ,115 058 472 369 981 120 198 625 408 459 and Capital Net $37,0 $17, $2,1 ($7,1 ($15, ($23, ($30, ($44, ($53, ($55, ($49, ($31, ($9,2 Worth 00 688 47 74) 832) 124) 673) 543) 638) 221) 429) 959) 04)