How to Turn Your Company into an Entertainment Brand
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No matter what business you are in, to compete and succeed you have to accept that you are in the entertainment business. That’s the challenge these days for PR and marketing pros, whether you work for or represent a Fortune 500 company, a nonprofit, educational institution or a small business. But how can you turn your company — or any type of organization — into an entertainment brand for your audience and do something that will create immediate buzz and be talked about for years?
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How to Turn Your Company into an Entertainment Brand
- 1. How to Turn Any Type of Company into an Entertainment Brand
- 2. Introduction/Overview: • History of brand/book • History of DS Simon
- 3. Network Executive Model: • Audiences • Programs • Channels TV/Radio Online Social
- 4. Audiences: • Clients/Customers/Prospects • Partners • Key Influencers • Internal
- 5. The Power of Video Increasing Earned Media Placements will Improve ROI:
- 6. The Challenge to Earn Media It’s harder than it used to be to earn media:
- 7. The Agency/Brand Disconnect Agencies satisfied with their team’s ability to earn media placements for clients on:
- 8. The Agency/Brand Disconnect Brands are frustrated with both their agency’s and in-house teams ability to earn media on:
- 9. Are You Using Social to Drive Earned?
- 10. Media Outlets are using Social Networking sites to find Content
- 11. 7% Facebook and Twitter Top the List Of Social Networking Sites Journalists Use To Find Content
- 12. Storytelling
- 13. The Power of Video Digital Producers Use Third-Party Video Unedited:
- 15. The Power of Video • Tell a Story • “Gee Wiz” moments • Memorable images • Emotion • Humor • Well Crafted • Connected to Distribution/Viewership • Spokesperson vs. Influencer
- 16. An economical way to do branded entertainment and drive earned media Break a Guinness World Records title
- 17. What makes a record? • Measurable • Breakable • Standardizable • Based on a single superlative
- 19. Reasons for record breaking
- 20. What story do you want to tell? Directly or indirectly related to the brand, cause, product or service
- 21. The Power of Video: Tell a Story
- 22. The Power of Video: Memorable Images
- 23. The Power of Video: Emotion
- 24. The Power of Video: Humor
- 25. The Power of Video: Well-crafted
- 26. The Power of Video: Connected to Viewership/Distribution
- 27. The Power of Video: Spokesperson/Influencer
- 28. Media trained Adjudicator: • How are they trained? • Why is it important to have one?
- 29. Examples of companies that have done this well
- 30. Big Events
- 32. Media Content
- 33. Media content
- 35. Media content
- 36. Media content
- 39. Guinness World Records /GuinnessWorldRecords /GWR /guinnessworldrecords /+guinnessworldrecords D S Simon Media Distribution Channels • B-Roll • Media Tours • Custom Content Packages • Digital Press Conferences
- 40. Q&A
- 41. Group Brainstorm
- 42. THANK YOU! Keith Green Doug Simon VP of Marketing & Commercial Sales President & CEO Guinness World Records D S Simon Media Keith.Green@GuinnessWorldRecords.com DougS@dssimon.com 212-453-3714 212-736-2727 732-921-1634 917-952-7007