Do you run Google AdWords campaigns with a large workload and budget spending, but the outcome still disappoints you? Get familiar with AdWords API tool, which supports SEM specialists, large and small online shops. AdWords API Tool performs many tasks automatically: - Creates adverts for thousands of products, with the use of the "long tail" strategy, which means it picks keywords and forms ad groups that not only bring a large traffic to your website, but most of all they sell = convert; - Controls bid rates, depending on products sale margin to optimise your ROI; - Automatically pauses advertising of products that are no longer in the warehouse thanks to integration with a database or an XML / CSV file; - Sends reports, SMS notifications; - Performs every task required by your marketing activity as it is a customised solution, suited to the needs of your business. See case study of Conrad Shop: http://dotcomriver.com/api-adwords.html

1. AdWords API
in the service of eCommerce
How to increase online sales
while reducing costs of advertising campaigns,
thanks to automation of the "long tail" strategy

2. Where are the orders?
Campaigns are on the go, budget diminishes, there is even a high traffic
on the e-store’s site, but still so few orders made. What is wrong?

3. Conversion funnel
It is not the amount of traffic entering your website that matters most,
but its quality. Only well targeted traffic converts and increases your ROI.

4. AdWords Optimisation
The "long tail" strategy in eCommerce usually provides the highest
conversion, while maintaining the lowest cost per click (CPC).

5. But wait, what do I do if I have
thousands of products in the store?!
How to quickly and accurately generate optimal adverts and unique
keywords for them and adjust CPC bid rate depending on the margin and
then control the ads according to their stock availability?

6. Solution = AdWords API Tool
With AdWords API Tool, you can completely automate the
process of generating adverts, unique keywords and optimal
CPC bids. Smart algorithms of the application are able to
quickly and accurately perform mass actions, based on feeds
pulled from the database or from XML / CSV files. They create
and update advertisements of millions of products on the basis
of their description, brand and price and pause the advert,
when the product is no longer available.
Automation not only significantly reduces human workload,
and thus the cost of the campaign, but also eliminates errors.

7. What can AdWords API Tool do?
AUTOMATION
Keywords
generation
Adverts
update
Reports,
sms notifications
Campaign
structure
CPC bid
adjustment
Local
campaigns

8. Ready-made or customised?
Ready-made SaaS Dedicated solution
Client’s data
User’s date unaccessable for
third parts
Client’s data hosted by service
provider
Functions Limited fetures Features strictly adjusted to
client’s needs
Costs
One-time feeSubscription / license cost +
margin of campaign expenses
Service
Paid consultancy, workshops,
training, strategic plans,
certification programs
The application is created in
consultation with the user, so
its operation is easy and
intuitive

9. What our client says?
Thanks to using Dotcom River’s practical
experience in designing advertising systems,
together we have managed to create an
effective system for promoting Conrad’s
products in Google search engine in a mass, yet
efficient manner. With an offer of over 100 000
products from Conrad.pl store, the AdWords
API Tool application enables to reach a great
number of Google users in the most precise
way. This is not possible when using standard
AdWords tools.
Owing to their conscientious approach and
creative engagement into project, Dotcom
River provided us with a complete and reliable
product that has significantly enhanced
promotional activities of our company.
Mariusz Możdżonek
SEO & SEM Specialist
See Case Study

10. Who is AdWords API Tool for?
eCommerce
Online
Services
Advertising
Agency
SEM
Specialists
AdWords API Tool

11. Do you see the potential?
Dedicated tool doesn’t have to be expensive.
Write to us, call, ask – together we will find an optimal solution
for your business. The benefits you will see in numbers.
Dotcom River Sp. z o. o.
www.dotcomriver.com
info@dotcomriver.pl
+48 71 788 95 10
Contact us today