1. Global Innovation,
Global Entrepreneurship
H
o
u
s
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The Business Development Manager:
Catalyst of Enterprise Growth & International Expansion
Purpose
The role of business development is critical to
the long-term growth of an enterprise. It is the
strategic and nerve centre for the planning,
execution and monitoring of high-growth
scalable business.
More importantly, the business development
function has to evolve over the various stages of
a business entity (from startups, SMEs to large
enterprises); with focus ranging from organic
development, collaboration to mergers and
acquisitions.
This workshop provides business development
professionals with overall perspective,
complemented by useful methodologies and
tools; and taught by Faculty with more than 20
years experience in business development.
Program Details
This 1-day programme is an intense workshop,
illustrated with cases from different industries.
Participants will apply the following
methodologies and skill sets:
• STRATEGIC ARCHITECTURE
Vision & missions for long-term growth
• CORE COMPETENCIES MAP
Resources, Capabilities & Platform
• GROWTH STRATEGIES
The ABC Approach of Business Development
• INNOVATION STRATEGIES
Disruptive Approach to Industry/Competitors
Takeaways
Participants in this programme
will be able to:
- Understand the business
development roles in the
corporate setting
- Identify and map the core
competencies of their
enterprise
- Plan and execute the
strategic planning of an
enterprise
- Develop strategies and
execution plans to achieve
enterprise growth
Participants
This Workshop is geared
towards PMEs in the business
development roles; including
directors, managers and
executives in strategic
planning, new business,
marketing and product
management.
Companies are encouraged to
send 2 or more participants so
that they can work and
collaborate effectively.
Participants are expected to
participate actively using the
tools during the programme.
*Save 60% or up to 400% Tax
Rebate via Productivity and
Innovation Credit (PIC)
http://www.iras.gov.sg/irash
ome/picredit.aspx
Registration:
doris@neo-institute.com
Date:
27 Aug 2015
(9am – 5pm)
Venue:
NUSS Guild House
Level 2, Tower 5
Suntec City
Fees per participant:
$700 nett
$280 nett (After PIC Grant*)
For 2 participants or more
from same company:
$500 nett
$200 nett (After PIC Grant*)

2. Global Innovation,
Global Entrepreneurship
H
o
u
s
e
The Business Development Manager:
Catalyst of Enterprise Growth & International Expansion
Programme Faculty
NEO Kok-Beng is a innovation educator, innovator and entrepreneur. He is currently Associate
Professor (Adjunct) at the NUS Business School & NUS Faculty of Engineering; and is also on the
Faculty of Lean LaunchPad for NUS Enterprise. He is also the Faculty of Innovation for Economic
Development at the Harvard Kennedy School; and was Associate Faculty for Science, Technology &
Globalization. He is also on the Academic Committee & Faculty of the Singapore-Stanford Biodesign.
He has conducted lectures and work closely with Steve Blank (on Lean LaunchPad), Yves Pigneur &
Alex Osterwalder (on Value Proposition Design & Business Model Canvas). He has delivered lectures
and workshops globally including Harvard, Stanford, NUS, NTU, SMU, SUTD, A*STAR & SPRING. He
sits on various advisory panels innovations; such as NRF, SPRING, IRAS and Design-Health Barcelona.
He held strong and numerous business development roles from junior to senior levels for more
than 20 years; including Vice President (New Business), Director of Business Development, BD
Manager, Regional Marketing Manager and Product Manager in the electronics, information
technology, corporate office and strategic investments.
He catalysts several ventures in the medical technology, 3d printing, astronomy , internet of things;
and has received recognitions of such innovations; including the Presidents’ Design Award, NUS
Enterprise and Innovation Awards, and the US Veterans Affairs Innovation Initiative Award.
Programme Schedule
9.00am – 10.30am:
10.30am – 11.00am:
11.00am – 12.30pm:
1230pm – 1.30pm:
1.30pm – 3.00pm:
3.00pm – 3.30pm:
3.30pm – 5.00pm:
The Role of Business Development: Vision, Mission & Goals
Refreshments
Strategic Planning: Core Competencies Mapping
Lunch
Growth Strategies: Acquisitions, Building & Collaborations
Refreshments
Innovation Strategies: Industry Disruptions