1. Panteio University of Political and Social
Sciences
Department of Communication, Media and Culture
Advertising and Public Relations Lab
Crisis Management Workshop
Instructor: Mania Xenou, CEO Reliant Communications
Head of Advertising & PR Lab, Assistant Professor
Betty Tsakarestou (@tsakarestou)

2. Incident Control Room
White House

3.  A day of athletic celebration turned into chaos on Monday at the
Boston Marathon two bombs exploded near the finish line.
 The two blasts happened 2:50 p.m. on Monday about 15 seconds
apart from each other.
 Footage shows blood splattered across the sidewalk and street
and victims either lying on the ground or being rolled out on
wheelchairs and stretchers.
 It has been reported that three people were killed in the attack
and at least 144 people have been injured.
 Over an hour after the bombing, a fire broke out at the John F.
Kennedy Library, leading people to believe that it was a part of
the attack. However, library and police officials said that the
incident was unrelated. No one was hurt.
 The attack is being treated as terroristic, however, it is not
known whether the origin of the bombs were domestic or
international.

4.  Emergency situation. Overall crisis. Imposed
immediate communication.

5.  Official statements (FBI, White House)
 Financial and moral assistance to the victims
families
 Handling the press
 Intensive investigations
 Find the culprits

6.  Another bomb attack
 More victims
 Panic on national level
 Investigation progress
 Media backfires US goverment

7.  Whom concerns the crisis (American people,
Boston local community, Media, US
goverment, FBI, CIA)
 Allies and foes
 Inform and get the people to work for us
 The right information at the right time
 Ongoing message & effective communication
techniques
 Follow up

8.  Is there a immediate risk to -citizens-workers
or the government?
 What is the time frame for action?
 The Media has been informed/ involved?
 There is any evidence of a real risk?