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Online Video Applications that Create a Competitive Advantage for CVB’s   © Copyright 2008, Dorian Dickinson
DORIAN DICKINSON ,[object Object],[object Object],[object Object],[object Object],© Copyright 2008, Dorian Dickinson
© Copyright 2008, Dorian Dickinson
© Copyright 2008, Dorian Dickinson
© Copyright 2008, Dorian Dickinson
WHAT WE ALREADY KNOW ABOUT THE INTERNET © Copyright 2008, Dorian Dickinson
We Live in a Wired World © Copyright 2008, Dorian Dickinson
74% of US is Online © Copyright 2008, Dorian Dickinson
1.6 BILLION Worldwide Users © Copyright 2008, Dorian Dickinson
Your Website is Your Life Line © Copyright 2008, Dorian Dickinson
Communicates Your Message © Copyright 2008, Dorian Dickinson
Your Website Sells Your Community to a Global Audience © Copyright 2008, Dorian Dickinson
WHAT WE NEED TO KNOW NOW © Copyright 2008, Dorian Dickinson
WHAT ARE PEOPLE  DOING ONLINE??? NOT
  BUT © Copyright 2008, Dorian Dickinson
Video Completes Their Search © Copyright 2008, Dorian Dickinson
Video Drives Traffic to YOU!!! © Copyright 2008, Dorian Dickinson
The World Is Yours Online Video Puts the World in Your Hands. © Copyright 2008, Dorian Dickinson
Video Keeps Visitors Engaged © Copyright 2008, Dorian Dickinson
558 million hours of online video viewed in July 2008 © Copyright 2008, Dorian Dickinson
More than 142 million US internet users watched an average of 80 videos each in July 2008.   © Copyright 2008, Dorian Dickinson
Online Video Exceeds Expectations In Feb. 2008 They Predicted In 2006 They Said © Copyright 2008, Dorian Dickinson
75% of the total US internet audience have viewed online video in the past 30 days.   © Copyright 2008, Dorian Dickinson
Online Video is Gold © Copyright 2008, Dorian Dickinson
Additional VIDEO Generates Additional REVENUE © Copyright 2008, Dorian Dickinson
Online Video & Tourism © Copyright 2008, Dorian Dickinson
Seeing is Believing © Copyright 2008, Dorian Dickinson
Video Adds Value ,[object Object],© Copyright 2008, Dorian Dickinson
Online Video is the Ultimate CVB Marketing Tool ,[object Object],[object Object],© Copyright 2008, Dorian Dickinson
The CCTB was the first CVB in the country to launch a customized online program in an effort to help extend their global brand.  © Copyright 2008, Dorian Dickinson
Video Brings Your Community to LIFE Chicago’s Riverwalk © Copyright 2008, Dorian Dickinson
Converting Text and Photos to Video © Copyright 2008, Dorian Dickinson **Historic Hartford data provided by  www.hartford.gov Historic Hartford Hartford, located at the end of the navigable portion of the Connecticut River, was settled in 1623 as a Dutch trading post called House of Hope. In 1636, a group of English settlers led by the Reverend Thomas Hooker left Massachusetts and formed a colony here. The settlers made peace with the local Algonquin Indians, who called the town Saukiog, and renamed it after Hertford, England.  Early in its existence Hartford made a significant contribution to the burgeoning society. The Fundamental Orders adopted by the colony in 1639, was the first document in history to establish a government by the consent of the people. The pattern was followed by the framers of the United States Constitution, giving Connecticut its nickname, "The Constitution State."  Evolving from an early agricultural economy, Hartford grew into an important trading center on the Connecticut River. Molasses, spices, coffee and rum were distributed from warehouses in the city's thriving merchant district. Ships set sail from Hartford to England, the West Indies and the Far East. Merchants were concerned about risks to this thriving trade, with fires, pirates, storms and accidents always a threat.  The insurance industry was created when groups of merchants began to share these risks. The practice was formalized with the creation of the Hartford Fire Insurance Group in 1810. Our nation's oldest insurance company still operates in the city as the Hartford Insurance Company. Hartford became the home of many of the nation's largest insurance companies, such as Aetna and Travelers, and is known today as the Insurance Capital of the World.  Pioneering manufacturers like Samuel Colt also called Hartford home. Colt's experiments with interchangeable parts created the basis for today's assembly line manufacturing methods. New techniques employed in his firearms factory made mass production possible and laid the groundwork for Hartford's pre-eminence in the area of precision manufacturing. Shaped by the social and economic forces which gave rise to industrial growth in America, Hartford grew and prospered as successive waves of immigrants came to work, build and settle in the community. This ethnic and cultural diversity continues to be a prominent part of Hartford's heritage and one of our cities greatest assets.  Hartford also became an important cultural and communications center. The Hartford Courant, founded in 1764, is the country's oldest continuously published newspaper. The nations oldest public art museum, the Wadsworth Athenaeum, was founded in 1844. Supported by prominent benefactors like J.P. Morgan, the museum grew to become one of the top ten art museums in the country. Authors like Mark Twain and Harriet Beecher Stowe were drawn to the area, because, as Twain said "of all the beautiful towns it has been my fortune to see, this is the chief." For more information on Hartford and the surrounding area, please visit these sites:
= More Action Video Meeting Planners   Connecticut Convention Center   Convention Services   Supplier Search   Getting Around   Meet the GHCVB Team   Request Information   Event Location Directions   About Hartford   Members   Membership Application   Member Login   MemberNet   Press Room   Contact Us   © Copyright 2008, Dorian Dickinson
Online Video Needs to Match What Visitors Will See © Copyright 2008, Dorian Dickinson
Should Viewers See? Tiananmen Square 1989 © Copyright 2008, Dorian Dickinson
Or, Should They See
 Tiananmen Square 2008 © Copyright 2008, Dorian Dickinson
TIPPING POINT TO CHOOSING YOUR DESTINATION © Copyright 2008, Dorian Dickinson
IMPACT ,[object Object],[object Object],© Copyright 2008, Dorian Dickinson
Mobile Marketing © Copyright 2008, Dorian Dickinson
Video On the Move © Copyright 2008, Dorian Dickinson
Growing Trend ,[object Object],© Copyright 2008, Dorian Dickinson
Every CVB Can Benefit from Original Online Video Content ,[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2008, Dorian Dickinson
Promote Attractions LEGOLand Discovery Center Video © Copyright 2008, Dorian Dickinson
Publicize Events © Copyright 2008, Dorian Dickinson
[object Object],Drive Interest to  Trade & Public Events © Copyright 2008, Dorian Dickinson
Support Member Locations © Copyright 2008, Dorian Dickinson
Create Online Video Newsletters Your Chance to be a Leader © Copyright 2008, Dorian Dickinson
Instant Distribution © Copyright 2008, Dorian Dickinson
Cost Effective © Copyright 2008, Dorian Dickinson
Grow According to Your Schedule © Copyright 2008, Dorian Dickinson
Don’t You Know We Have No Budget For This??? © Copyright 2008, Dorian Dickinson
Baby Steps © Copyright 2008, Dorian Dickinson
Click Here © Copyright 2008, Dorian Dickinson
© Copyright 2008, Dorian Dickinson
Co-Op Opportunity © Copyright 2008, Dorian Dickinson
Local Advertising Continues  to Grow © Copyright 2008, Dorian Dickinson
Maximize Your ROI © Copyright 2008, Dorian Dickinson
Stand Out © Copyright 2008, Dorian Dickinson
Email that People Share © Copyright 2008, Dorian Dickinson
Social Networking © Copyright 2008, Dorian Dickinson
Branded Video News Releases © Copyright 2008, Dorian Dickinson doriandickinson  From:  Marketing Daily [news@mediapost.com]  Sent:  Thursday, October 16, 2008 4:08 AM  To:  Dorian Dickinson  Subject:  Section 1: Pizza Hut Launches Ordering Application On Facebook
Industry Newsletters © Copyright 2008, Dorian Dickinson
In Closing
Step by Step © Copyright 2008, Dorian Dickinson
Dorian Dickinson 312.399.9578 [email_address]   Kathy Rivera 847.619.7760 [email_address]   © Copyright 2008, Dorian Dickinson

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Online Video Applications for CVB's

  • 1. Online Video Applications that Create a Competitive Advantage for CVB’s © Copyright 2008, Dorian Dickinson
  • 2.
  • 3. © Copyright 2008, Dorian Dickinson
  • 4. © Copyright 2008, Dorian Dickinson
  • 5. © Copyright 2008, Dorian Dickinson
  • 6. WHAT WE ALREADY KNOW ABOUT THE INTERNET © Copyright 2008, Dorian Dickinson
  • 7. We Live in a Wired World © Copyright 2008, Dorian Dickinson
  • 8. 74% of US is Online © Copyright 2008, Dorian Dickinson
  • 9. 1.6 BILLION Worldwide Users © Copyright 2008, Dorian Dickinson
  • 10. Your Website is Your Life Line © Copyright 2008, Dorian Dickinson
  • 11. Communicates Your Message © Copyright 2008, Dorian Dickinson
  • 12. Your Website Sells Your Community to a Global Audience © Copyright 2008, Dorian Dickinson
  • 13. WHAT WE NEED TO KNOW NOW © Copyright 2008, Dorian Dickinson
  • 14. WHAT ARE PEOPLE DOING ONLINE??? NOT
 BUT © Copyright 2008, Dorian Dickinson
  • 15. Video Completes Their Search © Copyright 2008, Dorian Dickinson
  • 16. Video Drives Traffic to YOU!!! © Copyright 2008, Dorian Dickinson
  • 17. The World Is Yours Online Video Puts the World in Your Hands. © Copyright 2008, Dorian Dickinson
  • 18. Video Keeps Visitors Engaged © Copyright 2008, Dorian Dickinson
  • 19. 558 million hours of online video viewed in July 2008 © Copyright 2008, Dorian Dickinson
  • 20. More than 142 million US internet users watched an average of 80 videos each in July 2008. © Copyright 2008, Dorian Dickinson
  • 21. Online Video Exceeds Expectations In Feb. 2008 They Predicted In 2006 They Said © Copyright 2008, Dorian Dickinson
  • 22. 75% of the total US internet audience have viewed online video in the past 30 days. © Copyright 2008, Dorian Dickinson
  • 23. Online Video is Gold © Copyright 2008, Dorian Dickinson
  • 24. Additional VIDEO Generates Additional REVENUE © Copyright 2008, Dorian Dickinson
  • 25. Online Video & Tourism © Copyright 2008, Dorian Dickinson
  • 26. Seeing is Believing © Copyright 2008, Dorian Dickinson
  • 27.
  • 28.
  • 29. The CCTB was the first CVB in the country to launch a customized online program in an effort to help extend their global brand.  © Copyright 2008, Dorian Dickinson
  • 30. Video Brings Your Community to LIFE Chicago’s Riverwalk © Copyright 2008, Dorian Dickinson
  • 31. Converting Text and Photos to Video © Copyright 2008, Dorian Dickinson **Historic Hartford data provided by www.hartford.gov Historic Hartford Hartford, located at the end of the navigable portion of the Connecticut River, was settled in 1623 as a Dutch trading post called House of Hope. In 1636, a group of English settlers led by the Reverend Thomas Hooker left Massachusetts and formed a colony here. The settlers made peace with the local Algonquin Indians, who called the town Saukiog, and renamed it after Hertford, England. Early in its existence Hartford made a significant contribution to the burgeoning society. The Fundamental Orders adopted by the colony in 1639, was the first document in history to establish a government by the consent of the people. The pattern was followed by the framers of the United States Constitution, giving Connecticut its nickname, "The Constitution State." Evolving from an early agricultural economy, Hartford grew into an important trading center on the Connecticut River. Molasses, spices, coffee and rum were distributed from warehouses in the city's thriving merchant district. Ships set sail from Hartford to England, the West Indies and the Far East. Merchants were concerned about risks to this thriving trade, with fires, pirates, storms and accidents always a threat. The insurance industry was created when groups of merchants began to share these risks. The practice was formalized with the creation of the Hartford Fire Insurance Group in 1810. Our nation's oldest insurance company still operates in the city as the Hartford Insurance Company. Hartford became the home of many of the nation's largest insurance companies, such as Aetna and Travelers, and is known today as the Insurance Capital of the World. Pioneering manufacturers like Samuel Colt also called Hartford home. Colt's experiments with interchangeable parts created the basis for today's assembly line manufacturing methods. New techniques employed in his firearms factory made mass production possible and laid the groundwork for Hartford's pre-eminence in the area of precision manufacturing. Shaped by the social and economic forces which gave rise to industrial growth in America, Hartford grew and prospered as successive waves of immigrants came to work, build and settle in the community. This ethnic and cultural diversity continues to be a prominent part of Hartford's heritage and one of our cities greatest assets. Hartford also became an important cultural and communications center. The Hartford Courant, founded in 1764, is the country's oldest continuously published newspaper. The nations oldest public art museum, the Wadsworth Athenaeum, was founded in 1844. Supported by prominent benefactors like J.P. Morgan, the museum grew to become one of the top ten art museums in the country. Authors like Mark Twain and Harriet Beecher Stowe were drawn to the area, because, as Twain said "of all the beautiful towns it has been my fortune to see, this is the chief." For more information on Hartford and the surrounding area, please visit these sites:
  • 32. = More Action Video Meeting Planners Connecticut Convention Center Convention Services Supplier Search Getting Around Meet the GHCVB Team Request Information Event Location Directions About Hartford Members Membership Application Member Login MemberNet Press Room Contact Us © Copyright 2008, Dorian Dickinson
  • 33. Online Video Needs to Match What Visitors Will See © Copyright 2008, Dorian Dickinson
  • 34. Should Viewers See? Tiananmen Square 1989 © Copyright 2008, Dorian Dickinson
  • 35. Or, Should They See
 Tiananmen Square 2008 © Copyright 2008, Dorian Dickinson
  • 36. TIPPING POINT TO CHOOSING YOUR DESTINATION © Copyright 2008, Dorian Dickinson
  • 37.
  • 38. Mobile Marketing © Copyright 2008, Dorian Dickinson
  • 39. Video On the Move © Copyright 2008, Dorian Dickinson
  • 40.
  • 41.
  • 42. Promote Attractions LEGOLand Discovery Center Video © Copyright 2008, Dorian Dickinson
  • 43. Publicize Events © Copyright 2008, Dorian Dickinson
  • 44.
  • 45. Support Member Locations © Copyright 2008, Dorian Dickinson
  • 46. Create Online Video Newsletters Your Chance to be a Leader © Copyright 2008, Dorian Dickinson
  • 47. Instant Distribution © Copyright 2008, Dorian Dickinson
  • 48. Cost Effective © Copyright 2008, Dorian Dickinson
  • 49. Grow According to Your Schedule © Copyright 2008, Dorian Dickinson
  • 50. Don’t You Know We Have No Budget For This??? © Copyright 2008, Dorian Dickinson
  • 51. Baby Steps © Copyright 2008, Dorian Dickinson
  • 52. Click Here © Copyright 2008, Dorian Dickinson
  • 53. © Copyright 2008, Dorian Dickinson
  • 54. Co-Op Opportunity © Copyright 2008, Dorian Dickinson
  • 55. Local Advertising Continues to Grow © Copyright 2008, Dorian Dickinson
  • 56. Maximize Your ROI © Copyright 2008, Dorian Dickinson
  • 57. Stand Out © Copyright 2008, Dorian Dickinson
  • 58. Email that People Share © Copyright 2008, Dorian Dickinson
  • 59. Social Networking © Copyright 2008, Dorian Dickinson
  • 60. Branded Video News Releases © Copyright 2008, Dorian Dickinson doriandickinson From: Marketing Daily [news@mediapost.com] Sent: Thursday, October 16, 2008 4:08 AM To: Dorian Dickinson Subject: Section 1: Pizza Hut Launches Ordering Application On Facebook
  • 61. Industry Newsletters © Copyright 2008, Dorian Dickinson
  • 62. In Closing
Step by Step © Copyright 2008, Dorian Dickinson
  • 63. Dorian Dickinson 312.399.9578 [email_address] Kathy Rivera 847.619.7760 [email_address] © Copyright 2008, Dorian Dickinson

Hinweis der Redaktion

  1. Presentation to Illinois Council of Convention & Visitor Bureaus on 16 October 2008