6. So this is whatâs happening..
Methods
How do I do it?
Lean + UX
What is it?
User Personas
Use Cases
User Experience Mapping
Wireframes
User Testing
15. Design for Hackers by David Kadavy
User Experience Design
encompasses all.
16. â David Kadavy,
Design for Hackers: Reverse Engineering Beauty
The user experience design of a product
essentially lies between the intentions of
the product and the characteristics
of your user.
â
19. Lean UX Practices
H E R E â S H O W !
DEFINE
DESIGN
TEST & REFINE
DeďŹne your business goals
and strategies
DeďŹne KPIs and set
measurable goals
20. Lean UX Practices
H E R E â S H O W !
DEFINE
DESIGN
TEST & REFINE
Put your end design ďŹrst
i.e Nimble Design
Design to solve user problems
not âfancy new featuresâ
Collaborate & co-design
21. Lean UX Practices
H E R E â S H O W !
DEFINE
DESIGN
TEST & REFINE
Test and validate
your assumptions
Gather user feedback
Iterate & implement
22. Team Work
H A N D S O N !
1.
Split up into teams of 5-6.
2.
Discuss and decide on a product. It can be something
you are currently working on or something you came up
with on the spot.
23. User Personas
H A N D S O N !
1.
In your teams, get some markers and one
of those massive sheets of paper.
2.
Draw out your User Personas.
24.
25. User Personas
P R O - T I P
Imagine what your userâs Tinder proďŹle would look like..
Likes/Dislikes
Daily schedule
Hobbies
Goals Frustrations
Relationships
26. Use Cases
H A N D S O N !
1.
Write out a simple Use Case for your User Persona.
2.
Discuss and evaluate.
27. Consider..
How would your user complete a task on your app/website?
What is your userâs goal?
How many steps will it take them to accomplish this goal?
How will your app/website respond to an action?
Use Cases
P R O - T I P
28. USE CASE #1
JOEY
Personal pizza order
at home
When:
Where:
How:
Dinner time
At home
pizza.com
⢠He is a picky eater so he customises
his order with specific ingredients
⢠Joey is hungry, he goes online
to order a pizza.
⢠He prefers to pay with credit card
⢠His address is pre-populated
from his previous order as well
⢠The website allows him to fully
customise the pizza toppings
⢠The website has his payment details
saved from his previous order
*Success Scenario - use case in which nothing goes wrong.
⢠Joey receives his order in
30 minutes
29.
30. Consider..
How can you cater for scenarios in which a user gets stuck?
i.e Form errors can be super annoying
Can you cut down on steps to accomplish the userâs goal?
i.e Joeyâs forms were pre-populated from his previous orders
Think about leveraging from the highs/lows in your Use Cases
i.e Joeyâs order arrives 15 minutes late, he gets a $10 coupon as an apology
from pizza.com
Use Cases
E V A L U A T E
33. Wireframes
1.
Sketch out a rough wireframe of your product.
Focus on your MVP and the userâs goal.
Map out the best ďŹow for your user.
2.
Create a prototype on Pop App
https://popapp.in/
H A N D S O N !
34. User Testing
1.
Using your prototype, take turns within your groups to play
the role as the User, Moderator and Observer.
Do This:
The User should be swapped around from another group.
The Moderator should give the User a task to accomplish.
The User should talk through their thought process.
The Observer should take down notes.
2.
Return to your groups and review your observations.
H A N D S O N !
35. Give your users simple but
speciďŹc tasks to complete.
Observe their behaviour.
Do they pause to think?
Always use open-ended,
non-leading questions.
Make it casual.
Have participants talk aloud
as they perform tasks.
User Testing
P R O - T I P
Donât ask leading questions.
People are socially wired to
give âpoliteâ answers.
If you have speciďŹc user sets,
test within that range.
36. Did your User manage to accomplish the task?
Was it easy or challenging? How long did it take them?
Did your User get confused/stuck at any point?
i.e The Moderator should ask âWhat are you thinking now?â
when the User appears to pause to think.
What were the barriers in the way of the Userâs goal?
i.e Navigation wasnât clear enough, making it difďŹcult to ďŹnd what
they were looking for.
How can you ďŹx the issues that surfaced?
i.e Can you simplify the tasks for the User?
What did you observe?
E V A L U A T E
38. Acquisitions
Users come to the website from various channels.
Activation
Users enjoy their ďŹrst visit (a âhappyâ user experience).
Retention
Users come back, visiting multiple times.
Referral
Users like the product enough to refer others.
Revenue
Users conduct some monetisation behaviour.
Pirate Metrics by Dave McClure
The best kind!