1. BEN WIGHTMAN
Senior PPC Strategist
ben.wightman@latitudegroup.com

2. 0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
Mobile & Tablet Paid Search Click Share
Mobile Click
Share
Tablet Click
Share

3. 0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
Desktop Tablet Mobile
Q1 Avg CTR
Q1 Avg CTR
£0.00
£0.05
£0.10
£0.15
£0.20
£0.25
£0.30
£0.35
£0.40
£0.45
£0.50
Desktop Tablet Mobile
Q1 Avg CPC
Q1 Avg CPC

4. 0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012
E-Commerce Avg Conversion Rates
Desktop
Mobile
Tablet

5. £0.00
£10.00
£20.00
£30.00
£40.00
£50.00
£60.00
£70.00
£80.00
£90.00
Desktop Smartphone Tablet
Q1 2012: E-Commerce AOV
Q1 2012 AOV
• Tablet demonstrates highest
AOVs.
• Smartphone outperforms
Desktop.
• Tablet targeting offers good
value for most advertisers due
to a balance between high
AOV, strong conversion rate
and low CPCs.

6. Sportsbook: Man City vs Porto, Weds 15th Feb
Desktop
Mobile
Tablet

8. • Bridges the gap between online
and offline worlds.
• NFC technology likely to become
mainstream in next year or two.