An annual campaign is far more than a well-timed and well-written letter that gets delivered sometime after Thanksgiving but before New Year’s Eve. To successfully design and launch a simple annual giving campaign, nonprofits need to seamlessly integrate other channels consistent with existing consumer behavior and generational preferences.
11. LESSONS
TECHNOLOGY IS THE VEHICLE, NOT THE
STRATEGY
USE DATA, NOT HUNCHES, TO CREATE
YOUR PLAN
ANNUAL GIVING IS ABOUT OUTCOMES,
NOT OUTPUTS
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35. PROJECT
DELIVERABLES
SIMPLIFY CREATE GUIDE
ANALYZE FUNDRAISING
DATA TO IDENTIFY
IMMEDIATE REVENUE
OPPORTUNITIES
CREATE A 12-MONTH
FUNDRAISING PLAN
FROM WHICH STAFF AND
BOARD CAN MANAGE
DESIGN & LAUNCH AN
INTEGRATED CALENDAR
YEAR-END GIVING
CAMPAIGN
LEARN THE GIVING
CAPACITY OF
PROSPECTS & DONORS
W/ WEALTH SCORES
STRENGTHEN THE CASE
FOR SUPPORT FOR
MATERIALS & GRANT
APPLICATIONS
PLAN AND HOST A
SIMPLE CULTIVATION
EVENT FOR DONORS &
PROSPECTS