Donna Beestman, Executive Career Strategist, helps senior professionals solve career issues. This descirbes her services and approach.

1. Donna Beestman
www.CareerSuccessStrategies.com
Spotlight August 2011

2. Career Consulting
Focused on Executives and Professionals
SERVICES:
 Executive Career Coaching
 Career Assessment and Career Direction
 Career Transition / Job Search Strategies: resumes,
networking, interviewing, negotiating
 Personal Branding
 Networking and Contact Development
 Changing Careers; Launching Consulting Practices
 Transitioning to “Portfolio or Encore Careers”

3. Career Consulting
Focused on Executives and Professionals
CLIENTS:
 Typical client: professional/executive
in mid-40’s to late 50’s
 Private clients
 Company-sponsored clients when
restructuring (outplacement)
 One-on-one. In person in Madison.
Nationwide via Skype/phone

4. Background/expertise
 20 years as executive & career strategist
 14 years with regional and international Career
Management firms: Manchester Partners
International & Right Management
 Roles: Career and Executive Coach, General
Manager, Business Developer and International
Liaison: VP, SVP, Managing Director.
 Six years – own firm. Launched 2005.

5. The process:
Partner, strategist, advisor, coach, confidante
 Career Review Session – initial consultation.
Engagement: project basis 4mo/6 mo/exec.unlimited
 Career Assessment: transferable skills, preferences,
values, work/life balance
 Resume, business cards, Networking Brief, letters,
verbal presentation
 Search strategies, Research, Networking, LinkedIn
coaching
 Interviewing, negotiations, first 90 days on new job
 How to develop, launch & market a consulting practice.

6. Programs include:
 Weekly, highly  Email and phone
personalized coaching assistance between
 Manual, materials, weekly meetings
assessment exercises,  Development of all
templates, research aids, materials & individualized
articles resources.
 Resume development,  Invitations to monthly
Business Cards, “Career Connections”
Networking Brief, networking group –
templates for letters, exclusively for past &
marketing plan, examples current clients

7. Partial client list
Worked with clients coming from many organizations. Some private,
others company-sponsored…
 American Girl  Hiebing
 AstraZeneca  JP Morgan Chase
 Capitol Newspapers/State Journal  MATC
 Chamber of Commerce  Meriter
 Alliant Energy  Monsanto
 Covance  Schools-MMSD
 CUNA  Rowland Reading
 Dean Health systems  Marshall Erdman
 Dean Health Plan  Full Compass
 DEMCO  Physician’s Plus
 DuPont  RMT
 EPIC  State of Wisconsin
 Famous Footwear  Summit Credit Union
 GE Medical  Wisconsin Medical Society

8. How Professionals Find New Career Opportunities
Hidden Job Market vs. Published Job Market
Contact Development/ Ads, Internet
Networking
•Existing but
Unpublished Jobs
Agencies, search firms
•Potential Jobs
•Problems, Needs
Other Published Info
Your BestOpportunity Here! Your Strongest Job Competition Here
THE SECRET TO A SUCCESSFUL MARKET CAMPAIGN LIES IN THE SYSTEMATIC AND CONCURRENT USE OF ALL THE ABOVE JOB MARKET RESOURCES.
HOW EXECUTIVES FIND CAREER OPTIONS - Source: ExecuNet
Source: ExecuNet, 2010
Networking.....................................................................70%
Responding to job postings ..............................................16%
Posting résumé to database/maintaining online profile .........9%
Researching target companies/cold calling .........................3%
Broadcast résumé campaigns............................................2%

9. Coaching and connecting clients…
Professional & Community Leadership:
Rotary; TEMPO Madison, network of 250 women executives -President,
2007-2008; Wisconsin Alumni Association - Board of Directors, 2003-2009, etc.
Affiliations: Greater Madison Chamber of Commerce, Downtown Madison Inc,
Madison Area Business Consultants, ExecuNet, Career Directors International;
Wisconsin Alumni Association, Association of Career Professionals International,
Career Management Alliance, TEC Associates, Career Thought Leaders

10. Appreciative Clients and Colleagues: Thank you for
your kind words and referrals!
“My deep appreciation for your expert guidance through the
job transition process. You taught me a set of skills that will be
at my disposal if ever needed in the future.”
“Thank you for your amazing guidance, insight, and friendship this
past year. You helped me discover an entirely new path in my life, and
for that--and you--I am so grateful.”
“What you do is nothing short of miraculous. I watch people come
into your business devastated with their self-esteem shattered.
You help them piece together their strengths and over the next
few months I see them begin to bloom again.”

11. Appreciative Clients and Colleagues: Thank you for
your kind words and referrals!
“Thanks for cheering me on when I was down, building my confidence
and providing the tools I needed to land a new job.”
“Thank you for shining a light on a challenging time of my life. Your
counsel, encouragement and optimism helped me stay focused and
determined.”

12. Donna Beestman
donna.beestman@tds.net
608-831-5226 608-345-5951 mobile
www.CareerSuccessStrategies.com