2. Dsuaves – Exchange Pt.2
• I feel that I and my group worked well as a team and we were able to complete tasks well together and
individually. We divided the tasks up evenly. By doing this, is gives us more time to do the pre-production,
also, if gives us a more of an understanding of our ideas. The purpose of the music video is to entertain
others. Not in a funny way but a way in which views can dance and bop to the beat of the music as its target
audience is teenagers. I feel that we me the way we combined the atmosphere together was well presented
as in the different atmospheres in the different locations. However, some parts was still a little bit long
during editing. I feel that the production was a success. This is because we were able to get to all the
locations we needed to film at and we had way more footage than needed. Furthermore this allowed us to
have more cuts in editing which made the video better. At first, we was going to do a different one of the
artist’s songs but we changed our mind because the first song was to upbeat and fast tempo that we
couldn’t keep up with the song to analyse and break it down. Also, we was only going to stick to one location
but then as a group, we realised that it would be boring and it wouldn’t reach our target audience properly if
it is just one location. As a group, we decided to make the artist have a variety of costumes to where per
location we used. Every location had a different dress wear. We decided to do this because we wanted our
music video to look more professional because of the various change of costume. We also made sure that
we had all equipment such as a canon camera and a tripod. This made us prepare for the music video shoot.
We also made sure we had a variety of different shots and we captured various videos to edit so it would cut
smoothly throughout the video. The feedback that we received were mostly positive. What they said was
that they liked the variety of locations that we used, the lip syncing was on point; they mentioned how the
use of transitions and special effects was good and they also made a positive comment about the costumes
worn in the music video. However, the negative feedback or in other words, the improvements we received
was that we should have used tripod at the beginning. What we can learn is that by fixing the improvements
would make our video a lot better.