Marketing - Enterprise week 2011

Enterprising Donegal Business Week 2011 Getting noticed – using marketing to win business

Suzanne Hill – Handel Export ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where do you start? Business development, sales & marketing

Push – Pull strategy PUSH PULL SALES MARKETING TOTAL VALUE PROPOSITION

Total value proposition should articulate: ,[object Object],[object Object],[object Object],[object Object]

Total Value Proposition Target audience Benefits (measureable) Differentiators / USPs

How does your Total Value Proposition deliver VALUE to your customer?

Reasons why customers buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Clear messaging is essential ,[object Object],[object Object],[object Object],[object Object]

Communicating benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communicating benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communicating service benefits ,[object Object],[object Object],[object Object],[object Object]

What next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where do you start? ,[object Object],[object Object],[object Object]

Where can you find it out? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where can you find it out? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Specific business opportunities ,[object Object],[object Object],[object Object]

What does business development involve?

Sales prospecting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales prospecting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The meeting ,[object Object],[object Object],[object Object],[object Object]

Importance of networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online presence ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online presence ,[object Object],[object Object],[object Object]

Suzanne Hill Handel Export Consulting www.handelexport.com Follow me on Twitter @handelexport

Marketing - Enterprise week 2011

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